What We Learned This Week: February 23-29

LESSON #1: BOB IGER’S LEGACY IS ONE OF ACQUISITION— The biggest news of the young year on the business side of the movie industry dropped this week with the planned retirement date of Disney CEO Bob Iger. Without a doubt and spending with deep pockets, he turned the most popular family brand niche around into a media powerhouse. The purchases of LucasFilm, Marvel, Pixar, and 20th Century Fox were during his leadership tenure, as were numerous additions and expansions like a theme park in Shanghai and everything surging with Disney+.  I know Walt’s name is on the sign, but you could start naming a few streets and board rooms after Iger and the honors would be warranted.

LESSON #2: NO, SERIOUSLY, STOP WATCHING TRAILERS— I feel like little suds from my usual soapbox are going to always be around. That is especially true when I see another story of a meddlesome studio over-selling a film and ruining its potential essence. The case this time is Leigh Whannell’s wishes for Blumhouse not to further advertise the twists and action of The Invisible Man. I’ve heard critics report that too many scares from the movie are tipped off from the trailer. I feel like horror films have it worse with this problem than other genres. Expect it to continue until you be a discerning consumer that avoids trailers. Let’s start rubbing the worry stone right now for Candyman. That’s another teaser that, even with quick editing, shows too much.

LESSON #3: IT’S THE LITTLE THINGS THAT HELP YOU STAND OUT— We’re seemingly getting to a saturation point with the streaming services where they all need to look the same and work the same to get customers comfortable.  I remember hearing about the Netflix-like screen functions that folks clamored to have on Disney+ after its launch in November. While content and price point always win, I do appreciate little nuances that can make something stand out. As a physical media fan and special features nut, I dig what Amazon Prime Video is doing with their Trivia Section. I love the easy information right there at viewers fingertips. Maybe little perks like that can get us off of our devices to watch and learn all in one place. Nice work, Amazon.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#124)

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