What We Learned This Week: November 23-29

Posted on November 27, 2020 by everymoviehasalesson.

LESSON #1: THE LIMITS OF REPRESENTATION— Loyal readers of this column, know I’m all for greater and more direct representation when it comes to performers. Those efforts have been long overdue and still have room for improvement. That said, where lies the creative limit. This week, Kristen Stewart, an openly bisexual performer, presented a very nuanced opinion in an recent Variety interview making the rounds for Happiest Season. She expounded, “I would never want to tell a story that really should be told by somebody who’s lived that experience. Having said that, it’s a slippery slope conversation because that means I could never play another straight character if I’m going to hold everyone to the letter of this particular law. I think it’s such a gray area.” I think she’s dead right about the confusing middle. While living the experience of a certain character can be a huge connection to a more genuine performance, I think good actors can emulate that with the talent of their profession. Some actors do a marvelous job at becoming characters while others can’t get close. How do you feel on this topic?

LESSON #2: ASTERISKS MAKE MORE ASTERISKS— Boy, in a pandemic year that has crippled the release volume of major studios, does Netflix know they are the strongest frontrunner of frontrunners. Without the need for brick-and-mortar, they have had zero interruption in their release calendar. If anything, they’ve even gained a few acquisitions. But, 2020 is looking like an asterisk of a year when it comes to film awards. Don’t get me wrong, there are enough worthy 2020 films and performances deserving of prizes, but the field is dramatically thinner. Netflix knows that and can flex its muscle to make clickbait claims like a recent Variety prognostication piece that brags the streaming giant can break an 85-year-old Oscar record in 2021. If five of their films get nominated for the Academy Award of Best Picture, which isn’t that difficult of a stretch, it will be the first time since 1937 that a single studio has earned that many Best Picture nominees in one year. Before you raise your eyebrows with a wow, you have to realize a big asterisk. For 65 of the 92 years of Oscars (from 1944 to 2009), the Best Picture nominees were limited to five total. I don’t care how strong a studio’s year was. A full-five sweep was never going to happen. It’s only since they widened the field, just as it was before 1944, that anything like this cute “record” was possible. While Netflix can walk around like the biggest rooster in the hen house, don’t drink all that manufactured hype. Look what all that hype did for The Irishman last year. Watch some Little Engine That Could movie from a little shingle (like Parasite from NEON last year or maybe Nomadland this year), beat the top cock again.

LESSON #3: TO CHARGE OR NOT TO CHARGE— Speaking of streaming, Disney feels like it’s running hot-and-cold with what to do with its major feature-length films. Do they put an extra price tag on it to make a little dough or do they include it with the Disney+ subscription? Hindsight 20/20, they would have absolutely raked charging any dollar amount they wanted lower than a Broadway ticket for Hamilton in July, but they didn’t. They come back in the fall with the delayed Mulan and slap the $30 PVOD tag on it to supposedly solid returns. Now, here they come with Pixar’s big hitter Soul going straight to Disney+ availability. For the future, word is they are now deciding what to do with Cruella starring Emma Stone, Pinocchio with Tom Hanks, and David Lowery’s Peter Pan and Wendy. Where’s the thought process and where’s the consistency or decision-making coming from?

LESSON #4: WAIT TO JUDGE THE FINAL PRODUCT— The very short first teaser trailer was released this week for a live-action Clifford The Red Dog movie from Paramount Pictures. It didn’t take long for people to lose their minds in a similar way they did a year ago for Sonic the Hedgehog. Leave it to Film Twitter to trash stuff sight unseen again. I ask the easiest question in the whole wide world: What did you honestly expect? Do you forget the cute books we all read as a kid? He’s a dog. He’s big. He’s red. That’s it. When you put that into a live-action setting, it’s going to look exactly like what you have in the teaser. Anything less would be more cartoonishly out of place than the premise already is. I think he looks fine. I get the side-eye given to Sonic the Hedgehog because that’s a walking and talking anthropomorphic character of extremely unique style that you need to be cartoonish to believe the so-called physics of. That’s not Clifford. All you need is a big red dog. Nothing fancy. Leave the movie alone until you see it work with its settings and other performers.

LESSON #5: READ THE BEST FILM CRITICS TO BETTER UNDERSTAND THEIR ROLE— In the recommendation slot this week, books can be just as easy of a holiday gift idea as a good disc of physical media. If you are as fascinated with the film criticism you see flaunted by the likes of me, Feelin’ Film, or the other press-credentialed people connect to this social circle, dive into a good read from the historial titans of the journalism form. Don’t just go straight to Roger Ebert. You could learn a great deal from the likes of Pauline Kael, Leonard Maltin, A.O. Scott, and others. Indiewire posted a very good list of recommendations this past summer that would be excellent places to start with that Kindle or library card you work with.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later), Horror Obsessive, and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#147)

What We Learned This Week: November 9-15

Posted on November 13, 2020 by everymoviehasalesson.

LESSON #1: PEER PRESSURE CAN BE EFFECTIVE— With George Lucas long-retired and until James Cameron finally releases that next Avatar epic, the reigning King of Cinematic Hubris remains Christopher Nolan. His ardent activism for physical film will always be commendable, but he is not the “savior” the trades (and himself) tout him to be. Not if he can’t even properly tune his own films and has to hear about it from his peers and contemporaries. More than fans, fellow filmmakers have contacted Nolan about his messy sound mix from Tenet. To me, that’s when you know it’s bad, if you have buddies calling you it. Peer pressure is an effective motivator. Let’s see how it shifts the chip on the king’s shoulder below his self-made crown.

LESSON #2: WISE PEOPLE IN THIS BUSINESS CUT LONG-TERM DEALS— Back in the day, everyone from actors to filmmakers were on studio-exclusive contracts. If Paramount wanted to use a talent controlled by Warner Bros., they had to pay handsomely and vice versa. For the studios, it was winning bidding wars to secure top talent for multiple projects. For the actors, it was securing guaranteed work in an era before they made ungodly money. Somewhere along the way, the movies turned into looser free agency like you see today in baseball where everyone is a mercenary chasing paychecks.

To see David Fincher sign a four-year deal with Netflix feels old school and a win-win, joining Patty Jenkins on the squad. Netflix nabs a big name for their digital marquees. The Mank filmmaker gets a shingle that pushes for Oscars, far more creative freedom on set, and more guaranteed upfront money than he would chasing box office receipts, especially during a pandemic choking the industry. Don’t believe me or Fincher? Just ask Martin Scorsese. No one else, and I mean no one, in town was going to give him $200+ million to make the geriatric steak buffet that was The Irishman. That epic may not have netted Oscars, but it brought in new subscribers and that’s Netflix’s bottom line.

Netflix is not alone in getting out their checkbook to sign top-shelf creators. Apple TV+ has first-look deals with Scorsese, Steven Spielberg, and Alfonso Cuaron. Even if most of those are for TV projects, those are names worth marketing and bragging about for the up-and-coming streaming platform. Is this the death of cinema? No. This is job preservation and squeezing for artistic carte blanche that you normally can’t get.

LESSON #3: DON’T BEAT LIVE HORSES ANYMORE THAN DEAD HORSES— Speaking of David Fincher, he has a long-standing reputation of over-filming many scenes in his directorial career. He’ll go after 50 or more takes in some scenes, the polar opposite of Clint Eastwood being good after one or two. It’s a personal philosophy Fincher has gone on record to explain. Word from the set of Mank, by way of Amanda Seyfried and Gary Oldman, was that the director went for as many as 200 takes on a scene, something that supposedly “cracked” the latter Oscar winner. There is meticulousness and fastidiousness, and then there is exhausting punishment. Dude, I love you, David Fincher. It’s been too long since Gone Girl,but have some workplace efficiency and empathetic professionalism.

LESSON #4: NOW IS THE TIME TO SEE CITIZEN KANE— Speaking of Mank which is releasing into limited theaters today before debuting on Netflix on December 4th, this week’s final lesson in the usual go-home recommendation slot promotes just a single movie and quite possibly the greatest movie of all-time. To fully absorb and appreciate Fincher’s new movie, you must see Citizen Kane before it, period. If you’ve been putting it off because of its stature or the silly fact it’s old or in black-and-white, swallow hard, pick a day, and get through it. If you call yourself any level of film buff, connossieur, or fan, Orson Welles’ 1941 tour-de-force is required viewing as a cornerstone of visual filmmaking and storytelling techniques that would become the exemplars for decades. Citizen Kane is available now (thank you, JustWatch app) as part of HBO Max or can be rented for $3-4 on most streaming storefronts. If you want to do one better, straight up buy it or borrow any disc version of it from your local library. Seek out the late Roger Ebert’s audio commentary track. That will educate you more on film greatness in two hours than any self-made YouTube ranter or snarky podcast. Rented or bought, the movie is worth every penny and you will thank me for it.

What We Learned This Week: November 2-8

Posted on November 6, 2020 by everymoviehasalesson.

LESSON #1: WE’RE RUNNING OUT OF THINGS TO LOOK FORWARD TO— By this point of any movie year with the calendar crossing into November, we would have film festival buzz from around the world announcing new films emerging for Oscars. We would have one or two big-studio early Oscar contenders like Joker, A Star is Born, The Departed, or Argo that dropped in October to beat the pack in a weak month of mostly horror offerings. The first weekend in November has delivered Marvel and James Bond movies over the years. We would be weeks away from a Disney/Pixar Thanksgiving tentpole with December not far behind for both prestige and blockbusters.

But this is 2020. None of that feels present or possible. A parade of top-flight movies like No Time to Die and others continue to flee to 2021. Wonder Woman 1984 appears to be the only one left and one has to think it’s a matter of time before it blinks too. Folks, that’s the reality and it’s a meager one. We (and investors) are going to have to continue to be sustained by digital and VOD events and small indies, even if they are lesser than what we hoped. We’re at a “something is better than nothing” point with 2020.

LESSON #2: HOW MANY HAVE YOU SEEN?— If the box office year ended today, the box office champion of 2020 would be Bad Boys for Life with a $204 million domestic total. Inflation set aside, that would be the lowest annual champ since 1995 when Batman Forever was king with $184 million. By a large margin, 2020 is the lowest earning industry year since 1981. Removing the 2019 carryovers, the rest of the 2020 top 10 would include Sonic the Hedgehog, Birds of Prey, Dolitte, The Invisible Man, The Call of the Wild, Tenet, The Gentleman, Fantasy Island, The New Mutants, and Like a Boss. How many have you seen? If you dive to the digital charts, the most-watched movie is Hamilton, followed by Borat Subsequent Moviefilm, My Spy, Extraction, Phineas & Ferb the Movie, and Mulan. How many of those have you seen? If those fingers from the second list outnumber the first, that will tell you how bad of a year it’s been.

LESSON #3: THERE IS NO BAILOUT COMING— On the heels of theater chains circling the drain (AMC) or completely going under (Regal), some folks are hoping for government rescue. Keep dreaming. If regular citizens can’t get better than a one-time check that barely equates a month’s livelihood, frivolous non-essential businesses like movies aren’t a priority. Unlike massive economy drivers and bigger special interests like the auto industry, the film industry is fluff. There’s no money in it for the government to bail theaters out, no matter who wins this as-yet-undeclared Presidential election. Rescue is going to have to come from someplace else.

LESSON #4: MOVIE PRESIDENTS > REAL-LIFE PRESIDENTS— I don’t know about you, but when I watch a good fictional movie President of the United States, I daydream what it would be like to have that character actually be the Commander-in-Chief in normal life. I see Michael Douglas in The American President, Bill Pullman in Independence Day, Kevin Kline in Dave, Harrison Ford in Air Force One, Morgan Freeman in Deep Impact, and many others and get lost in those dreamy thoughts compared to the times of today. I want that kind of real President, unfleshed out policy backgrounds be damned (because we know movies don’t actually cover all that). Even with that specificity of imaginative wonder, good characters like those are part of the escapism of movies. Coming out of this election year, go ahead and indulge in a President that will throw a man off his plane. Who’s your favorite movie President?

LESSON #5: FIND MOVIES THAT BRING JOY— The first three lessons of this column have been rough. The COVID-19 virus is experiencing a second surge. The Presidential Election has set off its hostile tizzies on both sides. Man, we just need a lift. We need movies that punch with joy. In the recommendation slot of WWLTW, I present this video submission from the Film Positivity channel on YouTube (give them a like and a subscribe). Their ten choices of Cinematic Joy are excellent. What would be yours?

https://www.youtube.com/watch?v=U_Vu1awP5Bo

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#144)

What We Learned This Week: October 19-November 1

Posted on October 30, 2020 by everymoviehasalesson.

LESSON #1: YOU GET WHAT YOU PAY FOR…— Netflix announced it is raising its subscription rates to national customers by a dollar for the standard plan and two dollars for the premium plan. It’s their first price hike since January 2019. When your annual budget keeps climbing ($18.5 billion in 2020), you’re going to squeeze for more money at some point. Face it, though. They are the top brand and they know it. People are going to pay it because, even when bundled with a few other services, it’s all still cheaper and better than a cable TV plan filled with fluff. Above all other streaming providers, they are putting their money (which is your money) where their mouth is by continuously churning out new offerings and acquiring Oscar-level properties. Sure, the bit rate is being cheapened, and the algorithms narrow scrolling vision making people think that there’s nothing to watch on there, but what they have beats their nearest competitor, hands down. Compared to those theater tickets and Blockbuster rentals we all used to pay, $14 a month remains a steal.

LESSON #2: …AND OTHER TIMES YOU DON’T…— On the other hand, there are people throwing their money away elsewhere on stuff they don’t even get to keep. Pressured by a pending lawsuit citing unfair competition and fraudulent advertising, Amazon pounded their multi-billion-dollar fist on the table declaring that purchases to “buy” film titles is actually “limited license for on-demand viewing over an indefinite period of time.” Translation: You don’t really own them. You get them as long as you’re around, but you never know if a platform switches or the license goes away. That’s the opposite of getting what you paid for. That’s why you’ll hear folks like me and others preach the value and permanence of physical media. Be wary of that $5 4K digital download. It’s cute and convenient and all. I get that, but cover your butt and just straight up by the disc for $10. Screw minimalist Marie Kondo decoration and joy questions. Bring back the library walls and stock up some keepers.

LESSON #3: THE SHELF-LIFE OF SHORT FORM ENTERTAINMENT MATCHES ITS NAME— What was Quibi again? Yeah. I didn’t remember either. As it turns out, the platform backed by former Dreamworks co-founder Jeffrey Katzenberg is shutting down barely six months after its start. Even with a little bit of starpower here and there in their creative offerings, audiences didn’t come. People aren’t going to pay for short-form entertainment when the entire world of YouTube is free.

LESSON #4: IT’S TIME TO UPDATE YOUR BUCKET LISTS— Plenty of us Feelers are Letterboxd junkies who love their data and the completist challenges of fulfilling those lists. The ultimate list of all lists remains the “1001 Movies to See Before You Die.” The master list was just updated recently with new entries from 2003 to the 2019. Start here on page 27 to see the new additions in chronological order. The new entries are bold and comprehensive. Start clicking those boxes while still chasing the historical oldies you’re missing. Someday, you’re going to get them all!

LESSON #5: IF YOU NEED THE BEST, ASK THE BEST— In the usual final lesson spot of recommendations, I offer a Halloween special. October has traditionally been a month of binges and rewatches of horror movies. For a stupendous list, look no further than the master himself Stephen King. The list of his 22 all-time favorite films is diabolical, decadent, and delicious. Check those off your list with the 1001 from Lesson #4.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#143)

What We Learned This Week: October 5-18

Posted on October 16, 2020 by everymoviehasalesson.

LESSON #1: WARNING LABELS CAN EDUCATE AND ARE BETTER THAN EDITING— Media giant and streaming player Disney has started to add on-screen warning messages in front of some of their Disney+ selections that include antiquated and misrepresented depictions of racial and ethnic stereotypes. I’ll gladly add my applause to that effort for two big reasons that aren’t mentioned in the cited news article. First, Disney has gone a wonderful educational step further with its connected “Stories Matter” website that presents company goals as well as individual descriptions of the “what/why” for each label film and its content. That has tremendous value. Second, they’re leaving the content itself alone and not tinkering with edits, cuts, and corrections (at least for now). That’s honorable integrity from a company that sometimes looks to just be about optics only. Now that they’re asses are covered, it’s time to release Song of the South already.

LESSON #2: BOUNCING BACK TAKES A COMBINATION OF DEATH AND SURVIVAL— Immediately after my last #WhatWeLearnedThisWeek column was posted, the huge and unfortunate news broke of the permanent closure of Regal Cinemas theater locations. Their demise has forced fellow chain AMC Theaters to consider bankruptcy with the prospects of running out of money in six months. We all hoped this wasn’t possible, but the astute among us saw this coming since March. You cannot sustain a business, large or small, that needs a steady stream of people and product offerings. Not enough of either are there right now, and the money was going to run out. Higher help is not coming. Unlike economy pushers like the auto industry, there is no leverage or advantage for the government to bail out the movie industry. Classic want vs. need there.

That said, I don’t buy all the bleak extinction talk, no matter how bad Tenet failed as a savior. Sad as this news is, moviegoing will survive this. It has made it through worse times than one bad year. What I do buy is change. The industry needs to adapt to the times and change for their survival. Beer companies changed their products and practices during Prohibition and they returned just fine. Movies need to do the same. If switching gameplans towards streaming as that vessel for the foreseeable future, just as Disney has suggested with Soul and their whole future, so be it. Maybe we need more drive-in theaters that allow spacing. Maybe we need to take those 30-screen multiplexes and turn them into 15-screen venues instead with more spacious seating and less contact surfaces. This is like a forest fire that spurs regrowth through destruction. Some of this shit (i.e. price gouging and bad practices) needed to be burnt to the ground.

LESSON #3: YOU CANNOT CUT QUALITY AND CONTINUE TO CHARGE EQUAL OR MORE FOR SAID MISSING QUALITY— Maybe I’m just a perceptive former fat kid, but it just me or have the portion sizes of fast food burgers and candy bars gotten smaller in the last few decades? The reasoning most often cited is meeting stricter nutritional caps with less so-called sticker shock with calories. The prices, though, sure haven’t changed for getting less. That’s not supposed to happen with the movies. Size, noise, and bandwidth can and should keep improving if premiums are being paid to get them. That’s why resolution snobs and tech experts are squinting and calling early BS on Netflix’s plan to cut 4K bitrates on their streaming platform. You can’t sell diminishing results (as reported in the cited article) for the same extra charge. Check your wallets and maybe trim that bill down for a bit until that gets tuned better.

LESSON #4: HOW F’N BROKE ARE YOU RIGHT NOW?— Speaking of wallets, how much poorer are all of you movie consumers after the last month? Between Amazon Prime deals, Target bundles, a few Best Buy drops, shocking deals from the mysterious GRUV coming through, a recent Criterion sale, and little sales from Deep Discount, Olive, Arrow, and Shout, the bounties coming home for the physical media shoppers among the Feelin’ Film Facebook Group has been glorious to witness and join in. We’re all going to pay for this with crackers and soup for the rest of the year. But hey, we’ll be enthralled and entertained while starving!

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#142)

FF+ The Devil All the Time, All In: The Fight for Democracy and Jurassic World: Camp Cretaceous

Posted on September 14, 2020 by Aaron White.

This week on FF+, Aaron and Patrick share their thoughts on a psychological thriller with an ensemble cast, a documentary that traces the history of voter suppression in America, and an animated series that takes place in the “Jurassic World” universe.

New For You

The Devil All the Time – 03:37

All In: The Fight for Democracy – 15:17

Jurassic World: Camp Cretaceous – 30:20

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Music: City Sunshine – Kevin MacLeod

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FF+ The Social Dilemma and Enola Holmes

Posted on September 7, 2020 by Aaron White.

This week on FF+, Caless Davis joins Aaron for reactions to two new upcoming films – one of which is the adaptation of a young adult mystery novel and the other an essential and timely documentary about the dangers of social media.

New For You

Enola Holmes – 01:10

The Social Dilemma – 14:16

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Music: City Sunshine – Kevin MacLeod

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FF+ Project Power and Boys State

Posted on August 13, 2020 by Aaron White.

For this week’s FF+, Seattle film critic Calvin Kemph of The Twin Geeks joins the show to discuss two new releases.

New For You

Project Power – 02:45

Boys State – 13:48

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Music: City Sunshine – Kevin MacLeod

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What We Learned This Week: July 13-19

Posted on July 20, 2020 by everymoviehasalesson.

LESSON #1: COOK YOUR OWN NUMBERS TO GET THE DATA YOU WANT— Judging by that lesson title? No, I promise this isn’t about hospital COVID-19 virus stats going through The White House instead of the CDC, but one makes you wonder. Anyhow, Netflix recently updated its all-time Top 10 list of “most watched” movies. Leading the way was April’s Extraction reported in 99 million households with the new The Old Guard impressively debuting in sixth with 72 million. It makes you wonder if these movies had a crack at the actual box office, because even a buck a household is a nice rake. Imagine $10 per household. Shout out to Feelin’ Film Facebook Discussion Group member and Canadian hero Dave Courntey on these follow-up questions. What constitutes “watched?” Is it a click? Two minutes? The whole movie? It should be the latter. Who’s cooking this Netflix report? Kind of like our Commander-in-Chief, pass me the side eye and a tin foil hat.

LESSON #2: WE’RE ALL GOING TO NEED MUCH MORE PATIENCE— Between the first lesson and this second one, this is where I’ll go back to trusting industry analysts. A new report on The Hollywood Reporter interviewed Cowen analyst Doug Creutz and looked at the outlook of movie theaters. The gut punch quote for me was “We now expect domestic theaters to be largely closed until mid-2021, in part because we don’t think studios will be interested in releasing their largest movies into a capacity-constrained footprint.” That’s saying something, and that’s coming from a Disney arm too. For them to admit that is very telling.

LESSON #3: PREDICTIONS ARE FASCINATING THINGS TO FOLLOW— If the studies of analysts are too stuffy for you, listen to these artist opinions from a recent Washington Post piece that interviewed five writers and actors: Thor: Ragnarok screenwriter Stephany Folsom, X-Men: First Class screenwriter Zack Stenz, prolific actress/host Aisha Tyler, Happy Endings actor Adam Pally, and actor/comedian Paul Scheer. The semi-Chicken Little hyperbole of “change Hollywood forever” is sure there in the article’s title, but their collective ideas are highly intriguing. They include predicting the comeback of paranoid thrillers, body horror, a turn of weird pop culture, the influx of new talent that can work to this new industry environment, and the need to reassure anxieties, especially with children. They are fascinating and fresh takes. What does your internal crystal ball think about all of this time and the societal effect that will trickle into art?

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#137)

What We Learned This Week: The New Future of Movie Theaters “Soapbox Special”

Posted on June 26, 2020 by everymoviehasalesson.

SOAPBOX SPECIAL: The New Future of Movie Theaters

During this last month or so of our collective national and international quarantine, I’ve been holding the topic of re-opening movie theaters from my usual “What We Learned This Week” columns for a “Soapbox Special.” There have been so many articles, so many perspectives, and so many rapidly evolving updates and changes that I couldn’t distill them down into one little lesson or column entry.

With several regions of America starting to re-open (including my own state of Illinois and city of Chicago), it was time to get on the stump and arm the cannons. I put some of what follows into spoken word recently on an episode of Mike Crowley’s “You’’ll Probably Agree” podcast, but the issue has grown since then. Click into the multitude of links in the lessons for the deeper referenced stories. They are well worth their reads and your attention. The theme of this all can be summarized as cautiously optimistic.

LESSON #1: WHAT WOULD IT TAKE TO GO BACK TO THEATERS— I’ll open this rant back in late May with polling from Variety. It featured a survey of consumer comfort. Here are some bulleted results in numerical order:

91% requested hand sanitizer stations
90% say the most important factor is a cure for COVID-19.
86% supported limited screenings for cleaning time
75% support employees temperature checks
70% would rather watch a first-run feature at home
61% would feel better about mandatory face coverings
60% support audience temperature checks
47% were comfortable buying concessions
46% were comfortable using public restrooms at theaters

There’s more there in that article, but those were the highlights. Beyond even that poll, you’ve got more and more segments of the population who won’t feel comfortable with any public event, let alone a movie, without a vaccine in place. Putting any number of these initiatives in place would be costly, especially for theater chain companies reeling on the edge of bankruptcy.

LESSON #2: WHAT DOES THAT FUTURE LOOK LIKE— Any of those changes from Lesson #1 would make for a very different setting than the “normal” way we’ve been going to the movies for the last century. Many editorials and articles (Seattle Times in May, Vulture in May, and Quartz in June) have tried to talk that out exhaustively with every guess in the clouds. For example, many of us have embraced reserved seating as a way to select our spots, skip crowds, and guarantee seats even if we walk in last minute to avoid 20 minutes of senseless trailers (I know that’s not just me, *wink*). The activity timeline changes upward if we are to stand in a line for temperature checks and even downward if there are no concession lines or needs anymore, which is a tremendous business hit to the theater chains that have been bolstering their kitchen capabilities and choices beyond candy and popcorn for the better part of the last two decades. The other word in there everyone wants to avoid is “crowds.” Can that be accomplished with roped off sections, skipped seats, or an all-reserved seating model (which some older theaters don’t fully have)? In the meantime, you’ve got companies fumbling financial footballs and poking public outcry bears (bravo Michael Phillips) over requiring or not requiring masks (and reversing courses) and other measures before they even open. Do you really trust them to get all of this right on the first try here in July?

LESSON #3: THE OPTION OF AUTOMATION— Piggybacking off of Lesson #2, one potential solution could be artificial intelligence, as crazy at that sounds. According to Variety in May, some theaters in Korea were considering “contact-free” technology. Theater chain CJ-CGV replaced its human staff with AI robots and automated kiosks for scanning and handling ticket transactions. Concession stands were replaced with app-powered and LED-controlled pick-up/delivery boxes. Leave it to tech-savvy Asia to be the tip of that spear. Could the likes of AMC or Regal pull stuff like that off, again, while teetering on financial failure? How do data-danger-minded consumers feel about that?

LESSON #4: COMPANY SURVIVAL IS PERILOUS— The first three lessons constitute a forecast and some great ideas, but who or what can afford those measures? After months of virtually complete closure, save for some door-front concession hawking, large theater chains, especially AMC (which includes the Carmike brand), are in the financial toilet. Bailouts and loans are hard to come by and “junk” status is hitting stock reports. You even have Amazon interested in gobbling up AMC, which would be quite interesting. It may require a rescue such as that. This peril is international as well with CineEurope reporting a possible $20-31 billion loss for the year. Even reopening isn’t an instant cure. The majority of profits for these companies are dependent on concessions because of the high ticket receipt percentages going back to the studios, a gouge that has been increasing over the years at the high blockbuster level (Thanks, Disney). If the food areas are closed due to viral fears and health code regulations, that destroys earnings. 50% capacities of social-distanced seating doesn’t help theaters either. Even 50% might be optimistic. There are theaters opening at barely 25% capacity.

LESSON #5: “TOO BIG TO FAIL” IS LOOKING FAILURE STRAIGHT IN THE FACE— And with that we reach the studios’ level of wallet hit with an inactive theater distribution market. Even with their demanded big bites of the pie, half-filled (or less) theaters do not help them either. This is especially the case at the blockbuster level. No matter the anticipation demand or potential staying power of a really big hit flick with less competition, it is exponentially harder to recoup $200 million-budgeted tentpoles and their $100+ million marketing campaigns if sizable fractions of the screens holding butts are gone or entire chains are shuttered. That’s why the really big stuff like Tenet, Mulan, Fast 9, No Time to Die, and more are not automatically landing on streaming services or VOD outlets. Even at a Trolls: World Tour-equivalent $20 price tag per rental (and its modest success), those giants cannot recoup those huge red balances versus getting a ticket for every head instead of every household. A little thing like The Lovebirds or Irresistible can land in the green with VOD, but not Wonder Woman or Black Widow. A business with a blockbuster class level of movies that once looked too big to fail making its worldwide billions is now failing because they have no place to go and no one able to come to their shows.

LESSON #6: STUDIOS DID SOME THIS TO THEMSELVES— Believe it or not, the studios have slowly damaged their own theatrical success/potential for years with the incremental shortening of the windows between big-screen premieres and home media release dates. Folks my age remember the months of interminable wait back in the VHS and cable TV eras before streaming services were even a glimmer in someone’s eye. For example, Forrest Gump hit theaters over the July 4th weekend of 1994. It didn’t land on VHS until late April 1995 after a long theatrical run and a winter Oscar bump. After that, it wouldn’t hit paid cable for another bunch of months and then years before basic cable made it “free.” By comparison, Joker opened on the first weekend of October last year, hit store shelves the first weekend of January 2020, and no one cares if it comes to HBO or Showtime because Netflix, Hulu, or VOD is cheaper and better. What used to be six months at the minimum (or even an entire year if you were a Disney release) has shrunk to merely 90 days on average. Sure, both Forrest Gump and Joker raked for their times, but it’s an indictment on patience versus money-grabbing. People that are willing to wait can now weather a pretty comfortable amount of time compared to the past for their 4K players and big-screen TVs in their dens. In our current COVID-19 state, we’ve all got nothing but time on our hands to do just that. Why risk health if personal patience versus some “fear of missing out” can pay one $20-30 digital download/disc price to watch a movie repeatedly instead of hauling the entire family plus concessions once, especially for something they don’t deem “big screen worthy?” The studios trying to keep the buzz constant with shorter waits will now see leverage backfire in favor of the consumer. For a current case of that, just look at Disney/Pixar’s Onward and the mere weeks it took to cave from the VOD rental level to dismissively dishing it to everyone in Disney+. With studios building their own streaming shingles, you’re going to see more of that or see more wins for Netflix, Hulu, and Amazon.

LESSON #7: THE PRICE POINT OF DIGITAL— Let’s go further with the digital wants of consumers versus the new risks and hassles of theaters. Circling back to that opening Variety polling again, remember that 70% would rather watch a first-run feature at home. And that was back in May. Imagine now knocking on the door of Independence Day, no matter how much antsy-pant anticipation and hope is out there. That same Variety polling screened respondents on online pricing with some keen results. It asked how much a “reasonable” price would be to stream top-quality productions in their home. Here are those results in numerical rank:

47%- $10
20%- $20
19%- only if it was free
6%- $30
3%- $40
1%- $50, $60, or $80%

That’s 67% holding firm at $20 or under and studios need to do their own projections of math. Regardless, welcome to a more than a little bit of the #firstworldproblems portion of this entire “Soapbox Special.” Movies are wants, not needs, period. They are lovely fulfillment, but non-essential. For every one of those 6% hardcore FilmBros and cinephiles with the disposable income to drop $40 or more to see their precious Christopher Nolan film, over 95% aren’t budging or can’t afford it. Check your privilege.

LESSON #8: ADAPT OR DIE— One way or another, change is needed at the highest level that trickles down to every screen in America. A popular industry that has weathered the advent of television, cable, and now streaming opponents and competition in its century of existence should be able to survive this. Or can they? With the Paramount Accords lapsed, is it time for studios to buy or build their own sustainable theaters to show off their own wares and keep all the profits they used to share with the chains? If studios instead mine the digital landscape successfully, do we really need multiplexes anymore? That is a question posed recently in The New Yorker by Richard Brody in a good read. They’ll need smaller budgeted films to do that, scaling so many things down. Go back to the roots. You can make a dozen solid indies or five or more star-driven mid-budget programmers like the industry used to do in the 1990s with the cost of a single MCU film. Reverting back to that level of business would require some baths and haircuts, but it would rescue the industry. It’s time to embrace those needs. In another angle, columnist Nick Clement on Back to Movies says the film industry is “f–ked.” In many respects, I highly agree with him and his fantastic stump piece speaking on unemployment and the public state of some of those aforementioned #firstworldproblems. Time and patience are the biggest needs.

LESSON #9: “ABSENCE AWAY MAKES THE HEART GROW FONDER”— I’ve used this lesson before in “What We Learned This Week” and it’s time to end with it again. Shed away all the polling and conjecture. We all know the love for movies is there or we wouldn’t be talking about it. Look at the success of early openings and the lined-around-the-block comeback of drive-in movie theaters. It will be a topsy-turvy year, without question, even with a full return. We’ve had a zero-budget film named Unsubscribe streaking at an empty box office only to be dethroned by revival screenings of Jurassic Park putting it back to #1 in the nation, George Foreman-style, 27 years after it last ruled the multiplexes. If the year ended today, Bad Boys For Life would get the “biggest movie of 2020” championship belt in the record books. Just like Field of Dreams says, “people will come.” They just need to wait. Everyone, for that matter, from the greedy studio execs and sidelined movie stars to the lowly theater ushers and concession stand workers, needs to wait. This has sucked and it will keep on sucking, but the best answer is to wait and get through this better and healthier, personally and financially, than rushing and screwing it all up. The movies will be there. We want all the people to be there too.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#135)

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SOAPBOX SPECIAL: The New Future of Movie Theaters

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