What We Learned This Week: The New Future of Movie Theaters “Soapbox Special”

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SOAPBOX SPECIAL: The New Future of Movie Theaters

During this last month or so of our collective national and international quarantine, I’ve been holding the topic of re-opening movie theaters from my usual “What We Learned This Week” columns for a “Soapbox Special.” There have been so many articles, so many perspectives, and so many rapidly evolving updates and changes that I couldn’t distill them down into one little lesson or column entry. 

With several regions of America starting to re-open (including my own state of Illinois and city of Chicago), it was time to get on the stump and arm the cannons. I put some of what follows into spoken word recently on an episode of Mike Crowley’s “You’’ll Probably Agree” podcast, but the issue has grown since then. Click into the multitude of links in the lessons for the deeper referenced stories. They are well worth their reads and your attention. The theme of this all can be summarized as cautiously optimistic.

LESSON #1: WHAT WOULD IT TAKE TO GO BACK TO THEATERS— I’ll open this rant back in late May with polling from Variety. It featured a survey of consumer comfort. Here are some bulleted results in numerical order:

  • 91% requested hand sanitizer stations
  • 90% say the most important factor is a cure for COVID-19.
  • 86% supported limited screenings for cleaning time
  • 75% support employees temperature checks
  • 70% would rather watch a first-run feature at home
  • 61% would feel better about mandatory face coverings
  • 60% support audience temperature checks
  • 47% were comfortable buying concessions
  • 46% were comfortable using public restrooms at theaters

There’s more there in that article, but those were the highlights. Beyond even that poll, you’ve got more and more segments of the population who won’t feel comfortable with any public event, let alone a movie, without a vaccine in place. Putting any number of these initiatives in place would be costly, especially for theater chain companies reeling on the edge of bankruptcy. 

LESSON #2: WHAT DOES THAT FUTURE LOOK LIKE— Any of those changes from Lesson #1 would make for a very different setting than the “normal” way we’ve been going to the movies for the last century. Many editorials and articles (Seattle Times in May, Vulture in May, and Quartz in June) have tried to talk that out exhaustively with every guess in the clouds. For example, many of us have embraced reserved seating as a way to select our spots, skip crowds, and guarantee seats even if we walk in last minute to avoid 20 minutes of senseless trailers (I know that’s not just me, *wink*). The activity timeline changes upward if we are to stand in a line for temperature checks and even downward if there are no concession lines or needs anymore, which is a tremendous business hit to the theater chains that have been bolstering their kitchen capabilities and choices beyond candy and popcorn for the better part of the last two decades. The other word in there everyone wants to avoid is “crowds.” Can that be accomplished with roped off sections, skipped seats, or an all-reserved seating model (which some older theaters don’t fully have)? In the meantime, you’ve got companies fumbling financial footballs and poking public outcry bears (bravo Michael Phillips) over requiring or not requiring masks (and reversing courses) and other measures before they even open. Do you really trust them to get all of this right on the first try here in July?

LESSON #3: THE OPTION OF AUTOMATION— Piggybacking off of Lesson #2, one potential solution could be artificial intelligence, as crazy at that sounds. According to Variety in May, some theaters in Korea were considering “contact-free” technology.  Theater chain CJ-CGV replaced its human staff with AI robots and automated kiosks for scanning and handling ticket transactions. Concession stands were replaced with app-powered and LED-controlled pick-up/delivery boxes. Leave it to tech-savvy Asia to be the tip of that spear. Could the likes of AMC or Regal pull stuff like that off, again, while teetering on financial failure? How do data-danger-minded consumers feel about that?

LESSON #4: COMPANY SURVIVAL IS PERILOUS— The first three lessons constitute a forecast and some great ideas, but who or what can afford those measures? After months of virtually complete closure, save for some door-front concession hawking, large theater chains, especially AMC (which includes the Carmike brand), are in the financial toilet. Bailouts and loans are hard to come by and “junk” status is hitting stock reports. You even have Amazon interested in gobbling up AMC, which would be quite interesting. It may require a rescue such as that. This peril is international as well with CineEurope reporting a possible $20-31 billion loss for the year. Even reopening isn’t an instant cure. The majority of profits for these companies are dependent on concessions because of the high ticket receipt percentages going back to the studios, a gouge that has been increasing over the years at the high blockbuster level (Thanks, Disney). If the food areas are closed due to viral fears and health code regulations, that destroys earnings. 50% capacities of social-distanced seating doesn’t help theaters either. Even 50% might be optimistic. There are theaters opening at barely 25% capacity. 

LESSON #5: “TOO BIG TO FAIL” IS LOOKING FAILURE STRAIGHT IN THE FACE— And with that we reach the studios’ level of wallet hit with an inactive theater distribution market. Even with their demanded big bites of the pie, half-filled (or less) theaters do not help them either. This is especially the case at the blockbuster level. No matter the anticipation demand or potential staying power of a really big hit flick with less competition, it is exponentially harder to recoup $200 million-budgeted tentpoles and their $100+ million marketing campaigns if sizable fractions of the screens holding butts are gone or entire chains are shuttered. That’s why the really big stuff like Tenet, Mulan, Fast 9, No Time to Die, and more are not automatically landing on streaming services or VOD outlets. Even at a Trolls: World Tour-equivalent $20 price tag per rental (and its modest success), those giants cannot recoup those huge red balances versus getting a ticket for every head instead of every household. A little thing like The Lovebirds or Irresistible can land in the green with VOD, but not Wonder Woman or Black Widow. A business with a blockbuster class level of movies that once looked too big to fail making its worldwide billions is now failing because they have no place to go and no one able to come to their shows.

LESSON #6: STUDIOS DID SOME THIS TO THEMSELVES— Believe it or not, the studios have slowly damaged their own theatrical success/potential for years with the incremental shortening of the windows between big-screen premieres and home media release dates. Folks my age remember the months of interminable wait back in the VHS and cable TV eras before streaming services were even a glimmer in someone’s eye. For example, Forrest Gump hit theaters over the July 4th weekend of 1994. It didn’t land on VHS until late April 1995 after a long theatrical run and a winter Oscar bump. After that, it wouldn’t hit paid cable for another bunch of months and then years before basic cable made it “free.” By comparison, Joker opened on the first weekend of October last year, hit store shelves the first weekend of January 2020, and no one cares if it comes to HBO or Showtime because Netflix, Hulu, or VOD is cheaper and better. What used to be six months at the minimum (or even an entire year if you were a Disney release) has shrunk to merely 90 days on average. Sure, both Forrest Gump and Joker raked for their times, but it’s an indictment on patience versus money-grabbing. People that are willing to wait can now weather a pretty comfortable amount of time compared to the past for their 4K players and big-screen TVs in their dens. In our current COVID-19 state, we’ve all got nothing but time on our hands to do just that. Why risk health if personal patience versus some “fear of missing out” can pay one $20-30 digital download/disc price to watch a movie repeatedly instead of hauling the entire family plus concessions once, especially for something they don’t deem “big screen worthy?” The studios trying to keep the buzz constant with shorter waits will now see leverage backfire in favor of the consumer. For a current case of that, just look at Disney/Pixar’s Onward and the mere weeks it took to cave from the VOD rental level to dismissively dishing it to everyone in Disney+. With studios building their own streaming shingles, you’re going to see more of that or see more wins for Netflix, Hulu, and Amazon.

LESSON #7: THE PRICE POINT OF DIGITAL— Let’s go further with the digital wants of consumers versus the new risks and hassles of theaters. Circling back to that opening Variety polling again, remember that 70% would rather watch a first-run feature at home. And that was back in May. Imagine now knocking on the door of Independence Day, no matter how much antsy-pant anticipation and hope is out there. That same Variety polling screened respondents on online pricing with some keen results. It asked how much a “reasonable” price would be to stream top-quality productions in their home. Here are those results in numerical rank:

  • 47%- $10 
  • 20%- $20
  • 19%- only if it was free
  • 6%- $30
  • 3%- $40
  • 1%- $50, $60, or $80%

That’s 67% holding firm at $20 or under and studios need to do their own projections of math. Regardless, welcome to a more than a little bit of the #firstworldproblems portion of this entire “Soapbox Special.” Movies are wants, not needs, period. They are lovely fulfillment, but non-essential. For every one of those 6% hardcore FilmBros and cinephiles with the disposable income to drop $40 or more to see their precious Christopher Nolan film, over 95% aren’t budging or can’t afford it. Check your privilege. 

LESSON #8: ADAPT OR DIE— One way or another, change is needed at the highest level that trickles down to every screen in America. A popular industry that has weathered the advent of television, cable, and now streaming opponents and competition in its century of existence should be able to survive this. Or can they? With the Paramount Accords lapsed, is it time for studios to buy or build their own sustainable theaters to show off their own wares and keep all the profits they used to share with the chains? If studios instead mine the digital landscape successfully, do we really need multiplexes anymore? That is a question posed recently in The New Yorker by Richard Brody in a good read. They’ll need smaller budgeted films to do that, scaling so many things down. Go back to the roots. You can make a dozen solid indies or five or more star-driven mid-budget programmers like the industry used to do in the 1990s with the cost of a single MCU film. Reverting back to that level of business would require some baths and haircuts, but it would rescue the industry. It’s time to embrace those needs. In another angle, columnist Nick Clement on Back to Movies says the film industry is “f–ked.” In many respects, I highly agree with him and his fantastic stump piece speaking on unemployment and the public state of some of those aforementioned #firstworldproblems. Time and patience are the biggest needs. 

LESSON #9: “ABSENCE AWAY MAKES THE HEART GROW FONDER”— I’ve used this lesson before in “What We Learned This Week” and it’s time to end with it again. Shed away all the polling and conjecture. We all know the love for movies is there or we wouldn’t be talking about it. Look at the success of early openings and the lined-around-the-block comeback of drive-in movie theaters. It will be a topsy-turvy year, without question, even with a full return. We’ve had a zero-budget film named Unsubscribe streaking at an empty box office only to be dethroned by revival screenings of Jurassic Park putting it back to #1 in the nation, George Foreman-style, 27 years after it last ruled the multiplexes. If the year ended today, Bad Boys For Life would get the “biggest movie of 2020” championship belt in the record books. Just like Field of Dreams says, “people will come.” They just need to wait. Everyone, for that matter, from the greedy studio execs and sidelined movie stars to the lowly theater ushers and concession stand workers, needs to wait. This has sucked and it will keep on sucking, but the best answer is to wait and get through this better and healthier, personally and financially, than rushing and screwing it all up. The movies will be there. We want all the people to be there too. 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#135)

What We Learned This Week: May 25-June 14

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LESSON #1: THERE IS NO BETTER TIME TO EDUCATE YOURSELF— In this time of racial divide and protest, education is more needed than ever. Just as I tout with my website, movies can be a place to get it. Service after service, studio after studio, and platform after platform from Netflix and the Criterion Channel to Kino Lorber have begun to make films and documentaries by and/or featuring black artists free or readily available. Take this curated list from our own Erynne Hundley and pounce on this excellent recommendations: 

LESSON #2: SPIKE LEE IS ONE OF CINEMA’S BEST TEACHERS— When you watch a Spike Lee movie, you’re getting more than dramatic narrative for entertainment value. With his frequent use of archival footage lately in films like Chi-Raq, BlacKkKlansman, and the new Da 5 Bloods, Lee brings a marvelous ability to echo the lessons of the past into the topical present that still sorely needs education. The man sternly teaches as he preaches. Spike Lee may be a provocative and acquired taste for more than a few, but his contributions are nevertheless bold and vital. History can and should look fondly on what he’s done with his work for four decades and counting.

LESSON #3: OLD MOVIES ARE TIME CAPSULES FOR THEIR ERAS AND DESERVE TO BE SEEN FOR WHAT THEY ARE— Speaking of history, times change. Sensibilities change. The movies of those times and built with dated sensibilities age as well. Watch them, but do not censor them. The Gone With the Winds of history deserve to be seen, examined, and even still enjoyed. Watch them with fair and discerning lenses. Take notes and learn from them. Movies are one way we keep history from repeating itself. More than anything, some movies only get better with age. Take this list of pre-1967 movies fit for an modern audience from IndieWire and be amazed. 

LESSON #4: EVEN SAVIORS BLINK— Back in May in an op-ed in The Washington Post, filmmaker Christopher Nolan lobbied hard for the survival of movie theaters and wanted his Tenet to be the movie that could help revive the multiplex scene. Those “insiders” that believed a mid-July release was overly optimistic turned out to be right. Nolan and Warner Bros. blinked and moved Tenet (and other tentpoles like Wonder Woman 1984) two more weeks to July 31st. Watch the pandemic numbers move it again in another two weeks. Wisdom is winning over hubris. Everyone needs to keep their patience. This could take a while and I think we’ve all come find that out. Maybe someone needs to tell Christopher too.

LESSON #5: SOMETIMES MOVIES ARE BETTER THAN THEIR BOOKS— Early word around the campfire is saying Kenneth Branagh’s Artemis Fowl which debuted on Disney+ instead of theaters is quite the hollow husk compared to its source material. I will always be that critic that will implore anyone and everyone to separate the two mediums of written prose and visual filmmaking. That said, better is an easy measurement to make. It’s rare, but there are times the movie is better than the book. Collider made a nice list last summer of 30 such submissions, I would add a 31st of Field of Dreams. If you want Artemis Fowl this weekend and lament, seek a few of those classics out.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#134)

What We Learned This Week: May 11-24

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LESSON #1: IF ENOUGH PEOPLE YELL LONG ENOUGH THEY OCCASIONALLY GET THEIR WAY— By far the biggest industry news this week was the rumor-destroying announcement that the long-rumored “Snyder Cut” of Justice League will see the light of TV screens on HBO Max next year. It’s rare to see urban legends come true, and it’s even rarer to see collective efforts move a needle in the entertainment industry. This whole campaign has brought out the best and worst of the internet, from fan support for creators and charitable goals on one side to every matter of entitled vilification possible known to Twitter and man. Besides the possible success or failure of the re-cut film, just the precedent of this can go many directions. As always, I think the goal becomes pausing and looking at you are arguing about or for. Ask if it’s worth it and to what degree, because if some new version of a maligned movie is all you have to sustain your life for hills to die on, you’re the epitome of dwelling in inconsequential first world problems. 

LESSON #2: CHOICES HAVE TO BE MADE— The longer these quarantines and sheltering orders go, the more release choices need to be made. It’s a split between the big stuff and the little guys. We’ve seen a massive amount of rescheduling at the blockbuster level because the studios know their best chance at making the most money (or even their gaudy budgets back) is with theater dollars. VOD rentals at $20 a pop is not enough. What once looked “too big to fail” now cannot survive, no matter how hard Christopher Nolan’s Tenet wants to be the savior. We citizens might not be able to go out and get a haircut, but a proverbial one might be forced in the coming months. The smaller fare of lesser spectacle can find life and some money going to streaming options. They are looking at their prospects and settling smartly. The Lovebirds just did this week following Trolls: World Tour and Onward. Unless Keanu Reeves is shooting people, the third Bill & Ted movie wasn’t going to break any banks and likely neither was Tom Hanks with Greyhound. What looks like disappointing endings for larger efforts still counts as coups for the outlets that get these titles. Apple+ has to be doing backflips to win the bidding war for a Tom Hanks vehicle. 

LESSON #3: MEASURES OF SUCCESS CHANGE OVER TIME— I was one of those keenly interested movie fans that enjoyed hitting up Box Office Mojo on Saturday afternoons and Monday mornings to see the box office estimates and actuals (and, of course, loving on inflation-adjusted records). Without steady business and streaming becoming the cinematic exercise model of necessity at the moment, success is getting measured a little differently with “digital records.” Netflix reports 90 million households grabbing onto Chris Hemsworth’s Extraction. Imagine if each household paid $20 or even just $10 to see it. There’s money to be made with the right move and the right price point, even if that price point is slice of subscription fees. Going back to that idea of haircuts from Lesson #2, Trolls: World Tour made nearly $100 million in its first month of rental availability. While it’s not an incredible windfall, it’s proof there still is a paying audience. If $100 million becomes the new high watermark, watch budgets get scaled down where profit margins get closer and more palatable for the accounting departments.

LESSON #4: LAZY PEOPLE GONNA LAZY— How lazy do you have to be during this current stretch of social life to NOT use your Netflix subscription? Who has that kind of disposable income nowadays? Apparently, there are enough inactive Netflix subscribers from their 183 million total that the streaming giant is going to start closing those silent accounts. What I find almost even more surprising is that a bottomline-chasing company such as Netflix hellbent on user statistics is publicly willing to voluntarily reduce their membership numbers and stop taking their blind money. That’s astonishing. That’s like asking a Twitter account puffed up on paid bots to poke its own influencer balloon. Somewhere Richard Roeper is throwing his arms in the air.

LESSON #5: AWARDS CAN WAIT— As a “Meme Monday” pusher on my own Every Movie Has a Lesson Facebook page, I’ve enjoyed the jokes that have hit social media over the last two months that if the 2020 movie calendar ended today the parade of semi-crappy film releases from January to March would all stand high as frontrunners for the 93rd Academy Awards. If that’s the only way someone like Elisabeth Moss is going to win an Oscar, let’s start the campaign now (see Lesson #1, maybe we can start #VisibibleforInvisible). Like this lesson title, the pageantry can wait for a full competition. I’m glad to hear the 2021 Oscars are considering postponement. Like everything else right now, it’s the right thing to do. I’ve said it this whole time and will keep saying it: “Absence away makes the heart grow fonder.” That will be the case with red carpet spectacles too.

LESSON #6: BILL HADER HAS VERY GOOD TASTE— If all you know of actor Bill Hader are the silly voice, impressions, skits, and his dorky Everyman TV/movie roles, you will be impressed by his taste in movies. In the recommendation slot of “What We Learned This Week,” I stumbled across Bill’s September 2019 list from a Collider interview of over 200 must-see films. The man has a great eye and I love his picks. Luckily, a few Letterboxd users have made this list convenient for your next checklist.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#133)

What We Learned This Week: May 4-10

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LESSON #1: YOU CAN’T BEAT PARKED CARS WHEN IT COMES TO SOCIAL DISTANCING— The late spring calendar turning to May means the best window of pleasant outdoor weather months are coming to North America. With that, the 330 or so surviving drive-in movie theaters in the U.S. are approaching a rather rare season opener where they are quite incredibly the only movie theaters open. What peaked with over 4,000 locations in the 1950s had been dying a slow death of budget issues, technology hurdles, amenity shortfalls, and the constriction of urban/suburban sprawl. Now, instead of a real-life equivalent to the forgotten Radiator Springs from Cars, their spread-out and safe designs are the social-distancing lifeboats bringing cinematic joy to the masses after months of closure. Here in my neck of the woods of Chicagoland, the McHenry Outdoor Theater, part of Golden Age Cinemas, opened this past weekend. Please let this be the beginning of a comeback of a welcome novelty (go ahead and add car-hop drive-in restaurants too)! Come to think of it, I cannot think of a better re-purposing of defunct large urban/suburban spaces (like all of those dead shopping malls and department stores) than if a worthy investor can paint a few parking stalls, put up a big-ass screen, and throw-in a few concession stands.

LESSON #2: IT DOESN’T MATTER WHAT’S GOING TO BE PLAYING— What a beautiful sight that video is! The best part is it doesn’t even matter what’s playing. As you saw, the re-opened McHenry Outdoor Theater playing a throwback double-bill of The Flintstones and Jurassic Park. The groundswell of trafficked pilgrimage looked like the final scene in Field of Dreams. People will come and I hope studios see that. They don’t have to swing for the fences with huge release. The anticipation is already there and the floods will come. Whoever and whatever is first is going to rake. Along those lines, Christopher Nolan doesn’t have to expend himself to be the savior of saviors with Tenet.  I’ll always applaud the guy as a huge proponent of traditional film and theaters, but just a wee bit of his semi-greedy ego is showing to the guy that revives cinema. I love you Chris, but let’s see a team effort.

LESSON #3: IF THINGS ARE GETTING A LITTLE WEIRD AT HOME, EMBRACE IT— Until an IMAX spectacle can save us all, we are still stuck at home in our third month of widespread stay-at-home orders. There’s a chance some queues are drying up and the cabin fever is making folks a little weird. I say roll with it. Get eclectic with your home viewing. Even somethings squeaky like Disney+ can help. It was click bait, but I got a charge out of this Collider article of “The Weirdest Movies on Disney Plus.” It’s actually a pretty deep dive into their live-action properties with some kitschy picks. Check them out and refill the watchlist.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#132)

What We Learned This Week: September 15-21

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LESSON #1: JUST BECAUSE A FILM PRESENTS A MAN WITH STRONG FEELINGS DOESN’T MEAN IT’S AUTOMATICALLY A SLICE OF TOXIC MASCULINITY— I’ll share a little inside chatter as a film critic who watched a closed screening of Ad Astra with just critics, no public audience.  Even though we all will go home and hope to write our slice of brilliant and engaging criticism, we all still talk shop.  Color me crazy as, admittedly, a white middle-aged male, but I was surprised and even a little rubbed the wrong way when I heard a few peers vehemently drop the toxic masculinity card on Ad Astra.  Sure, parental issues can be overplayed in movies.  When that happens, I look to the approach it took before I label and curse.  For me, I saw a movie that showed the stresses saddled on men. I don’t go too deep on that tangent in my own review, but I highly recommend my Chicago peer Leo Brady’s review of Ad Astra on AMovieGuy.com.  He hits the topic hard and pushes back.  When you see the movie, I’d love to read or hear your take and vibe.

LESSON #2: NO AUDIENCE MEMBER WANTS MORE ADVERTISEMENTS— After a recent Hollywood Reporter poll revealed the majority of moviegoers want fewer trailers before a movie, a nearly universal declaration, a story arrived this week of two theater companies adding even more pre-movie advertisements.  The Regal and Cinemark chains are proposing to add business advertising before the already excessive trailers.  AMC, the nation’s top chain, is staunchly against it.  I get that advertising pays the bills for these studio-squeezed theater chains that lose more and more of the windfall cut each year, but the top loser here is still the consumer.  No one needs more of this stuff.  This only creates more incentive to come into movies late and not spend your concession dollars on site.

LESSON #3: DIGITAL PERFORMERS HAVE RIGHTS— I love, love, love what Lord of the Rings and Planet of the Apes performance capture star (and future Venom 2 director) Andy Serkis is stumping for.  Serkis is rallying for compensation and renumeration for reusing digital performances, especially those that are no longer with us.  His core questions were: ““When your performance becomes data it can be manipulated, reworked or sampled, much like the music industry samples vocals and beats. If we can do that, where does the intellectual property lie? Who owns authorship of the performance? Where are the boundaries?”  He went further to talk about actors being unethically used against cultural sensitivities since they can be replaced and manipulated with other imagery.  Top to bottom, Andy brings up an outstanding issue that deserves attention.  I look forward to seeing where this story goes and who steps up to listen.

LESSON #4: YOUR OPENING DAY MENU OF DISNEY+ IS IMMENSE AND AMAZING— The full list of content starting on Day 1 of Disney+ is obscene.  Click on this link for the whole list and put on a football helmet with a chin-strap.  The buttoned up strap will hold your jaw and the helmet itself could stave of a concussion when you fall from wherever you’re standing or sitting reading that list.

 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#116)

What We Learned This Week: August 25-31

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LESSON #1: THERE’S PRICE POINT AND THEN THERE’S STEAL OF A DEAL THAT YOU SIMPLY CANNOT PASS UP— You regular readers know my usual stance on price point.  It is the ultimate decision-maker and motivator of consumerism and it always wins.  Just when you couldn’t think Disney could sweeten the pot more for its Disney+ streaming service, they drop another bombshell.  It’s price by itself AND with the ESPN+ add-in already beat Netflix.  Now, they hit us with the special rate for D23 fan club members that drops the price to under $4 per month when you commit to three years.  If this was a cell phone contract, we would all be wary of being locked into something for that amount of time.  That’s not the case here.  That’s a locked-in price for three years in a streaming business era that just loves to get you signed up early and then jack up the rates.  For less than the price of one expensive cup of exotic coffee a month, you get all of Disney+.  Folks, that’s a regret-free and zero excuse steal.

LESSON #2: ROTTEN TOMATOES DESERVES TO WIN A “MOST IMPROVED” AWARD— For all the Rex Reeds and David Ehrlichs that sink hopes and skew audiences with imagined power, the critical community of Rotten Tomatoes needed an infusion of new voices.  Last August, the Flixster-controlled site drastically updated their Tomatometer Critic Criteria and opened its ranks to a new breed of critics (myself included) that go beyond print journalism and stress inclusion of diversity.  One year later, they have reported their resulting data.  Adding 600 critics was huge. To have 55% of them be women, 60% of them be freelancers, and 10% come from video and podcast sources is even more huge.  Thank you, Rotten Tomatoes, for the impactful initiative and impressive follow-through.  What a facelift!

LESSON #3: THOSE WHO CANNOT DO, TEACH— Quite likely for just about every movie fan who has ever seen Matthew McConaughey work or talk about his craft, “scholarly,” I’m betting, was not the first or even the 100th word to come to mind.  Alas, after four years as a “visiting instructor,” the coolest of cool Academy Award winner has become a full-time film “professor of practice” at the Moody College of Communication within the University of Texas-Austin.  This looks like a true commitment and not a gloryhounding publicity stunt in any shape or form.  From one teacher to another, good for you!  The classroom can use your inspiring energy and voice of experience.  Now, all I picture are the hot-for-teacher students from Raiders of the Lost Ark that faun over and derail Professor Henry Jones with their eyelid mesages.

 

If that starts happening to you, Matt, that’s how you know you’ve made it.  I can hear it now: “I just love these college girls.  I get older and they stay the same age.”

LESSON #4: GERARD BUTLER IS A POOR MAN’S LIAM NEESON— The weekend box office victory of Angel Has Fallen has reminded us that Gerard Butler has a certain successful niche that people pay money to see.  Like the matinee idols of the 90s that came before him and kicked and punched (Van Damme, Seagal) their way victoriously through raucous R-rated action flicks, the 300 star and an arsenal of fireams can do the same thing.  He’s beginning the Liam Neeson route early, right before turning 50 this November.  Make a few more winners like the Fallen series and Butler can hope to equal and maybe supplant Neeson.  He’s found a fan romance in Vulture writer and critic extraordinaire Bilge Ebiri after his “I Think I Love Gerard Butler” editorial this past week.  Great read!

 

 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#114)

What We Learned This Week: June 2-22

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LESSON #1: PERCEIVED RECORDS AND DISTINCTIONS MAKE PEOPLE GREEDY— The corporate greed monster of Disney strikes again with a blatant turnaround re-release of Avengers: Endgame. The goal of tacking on “new footage,” a tribute reel, and an end credits scene is to get the blockbuster over the final $50 million hump between its gross and the Avatar’s cumulative worldwide record of $2.788 billion. Apparently, there’s shame for being in second place so bad they have to employ cheap double-dip tactics. It will work, but it will also take screens away from other smaller movies that deserve more attention and chances. In my eyes, and I’ve taken this stump in this column before, this remains a hollow and fake victory fueled by inflation and high ticket prices. Avengers: Endgame remains outside of the Top 15 in both inflation-adjusted gross and, the best and most universal indicator of all, total ticket sales. Wake me up when it catches anything in that Top 5 or even the Top 10.

LESSON #2: DON’T TAKE A MOVIE AWAY FROM A CAPABLE DIRECTOR— A week after its disappointing debut at the box office, word on creative strife behind the scenes of Men in Black: International is coming to light. Clashes of story direction and final cut between veteran producer Walter Parkes and hired and extremely capable director F. Gary Gray nearly caused Gray to leave the project. Gray touted something edgier and Parkes’ sillier affair won final cut. This is explains a great deal as to why this movie looks way off and feels discombobulated, even by MiB standards. Sony, you’ve made these screwups before (and it sounds like you’re doing them again with Bond 25).  Trust the talent you hire and let them do their thing.

LESSON #3: DON’T PAY THE SAME GUY TO SCREW UP TWICE— There are many things wrong with Fox’s X-Men “culmination” movie Dark Phoenix, and just about every one of them can leveled to the writer/director Simon Kinburg, who was respectful enough to take responsibility. Once the powers-that-be announced that the X-Men: Apocalypse sequel was going to tackle the “Phoenix/Dark Phoenix” for a second time after Brett Ratner’s reviled X-Men: The Last Stand, they had to know the scrutiny was coming.  If you’re actually trying for renewed success, you don’t hire the same writer who made the first dumpster fire and then also give him the power to direct.  I get familiarity and I get that Bryan Singer is radioactive to employ, but go find an actual upgrade for your $200 million tentpole and franchise swan song.

LESSON #4: THE FEELINGS OF FATIGUE AND BLANDNESS FOR BLOCKBUSTERS ARE REAL— I know Toy Story 4 is fail-proof this weekend from this lesson, but, other than April’s Avengers: Endgame, this has been a rough spring and summer for blockbusters. I read two articles this week that tackled this issue in different ways. Medium.com writer Samuel Lenz poses the question of franchise fatigue of bland blockbusters. IndieWire’s Tom Brueggemann went deeper into the collapse to cite size, frequency, the loss of MoviePass, streaming preferences, and higher quality TV options. I think both together encapsulate the majority of the factors we’re seeing. The top reason to me is quality. These have been bland movie offerings. Better movies get better audiences and returns. Better movies with verified must-see buzz climb over other entertainment options an open wallets. It will always start with quality.

LESSON #5: IT WILL ALWAYS BE ABOUT PRICE POINT— The posturing of the streaming wars continue with WarnerMedia announcing the proposed price of its upcoming streaming service. The sticker of $16-17 monthly would include HBO (which is $15 by itself currently), Cinemax, and the sizable WB library of content. That may be a fair price on paper, but in the eyes of customers, that’s more than double Disney Plus and higher than Netflix, Hulu, and even Apple. Other than hardcore HBO fans and folks that miss the WB bulk that used to be backbone of the closing Turner Classic Movies, people aren’t going to bite for this. Now, if that $16 included Warner’s current standalone DC Entertainment as a match to all the Marvel stuff under the Disney Plus umbrella, the temptation and value would be closer.

LESSON #6: APPLE WANTS TO BE AN OSCAR PLAYER—Many in the industry watched with impressiveness at Netflix’s Oscar campaigns for Roma and The Ballad of Buster Scruggs. They have broken the glass ceiling and Apple is looking to follow. News broke this week of their strategy to produce and back six modestly-budgeted films a year as sponsored Oscar hopefuls. This plan is independent from a recent multi-year agreement between Apple and indie darling A24 to make multiple features together, but you have to think that collaboration is a perfect source for this goal.  Watch out, folks. Fine apple wine is coming.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#104)

What We Learned This Week: April 14-27

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LESSON #1: THERE ARE CASES WHERE FAN SERVICE IS NECESSARY— Folks, with a universe and property as big as the Marvel Cinematic Universe, we have reached a saturation point and commitment level where fan service is warranted. That’s right and here’s a paraphrase from my Avengers: Endgame review.  What some have called pandering should actually be seen as one of the many objectives in an invested and vetted blockbuster like this one. It is to a point where the course of things is thematically and tonally misaligned without those inclusions. Avengers: Endgame is unabashedly a three-hour festival of celebrating all the dream fulfillment of past and present for this deep roster of beloved characters. The wow moments come often and hit both the jaw-drop and stand-up-and-cheer levels.  Not every piece of fandom has earned that. Star Wars has and this one has too.

LESSON #2: PREPARATION IS KEY— Thanks need to go out to Feelin’ Film host Aaron White for spurring the one-movie-a-week #RoadtoEndgame.  Those rewatches since the first week of December have been outstanding for adding to the build-up and, more importantly, refreshing us to all the ins-and-outs of the MCU at it reaches its pinnacle.  If it’s too late for you to watch all 22 films before Avengers: Endgame, let our man and friend-of-the-podcast Emmanuel Noisette of E-Man’s Movie Reviews shortcut you to five must-see movies:

The movies are how you enrich your mind.  Now, you need to prepare your body. Eat a good meal before Avengers: Endgame to avoid expensive concessions and the distraction to snack.  Be mindful of your bladder power and your body will remember how it survived Titanic and six Tolkien films at the theater.  Honestly, when your mind is engaged in the movie, you won’t need a potty break.

LESSON #3: A GOOD FRANCHISE NEEDS TO CREATE A CODA— The final spoiler-free celebration note I can post about Avengers: Endgame in this column comes from the last life lesson of five from my review and it speaks to the purpose beyond the fun of fan service.  The range of the definition of “coda” can be merged into “a concluding part of a dramatic work that is formally distinct from the main structure” and “serves to round out, conclude, or summarize.” Avengers: Endgame is not a pivot point, but a grand finale eleven years in the making. True to the blueprint, it is hard to imagine a more gratifying and rewarding summit.  I wish every franchise could craft something this fitting or even have the chance to crescendo with all the energy they can muster.

LESSON #4: WHAT’S NEXT FOR MARVEL REMAINS A PLEASANT MYSTERY— Normally, thanks to the constant Disney push and bragging, we normally know every little forthcoming detail possible about their dominating calendar of coming attractions.  At this moment, a year of somewhat “radio silence” after Infinity War, you have to tip your hat to Kevin Feige and company for holds their cards close to the vest.  Sony can’t help but admit to and tout Spider-Man: Far From Home, which is regrettable, but understandable.  They have a rare blockbuster to sell. Meanwhile, Feige recently hinted at a 5-year Phase 4 MCU plan that didn’t name names, but shared the usual ambition and confidence.  Naturally, the big question remains the character acquisitions from Fox. To that question, Feige has used the vague measurement of “a very long time” as to when we’ll see the likes of the X-Men or the Fantastic Four saving the day next to the established Avengers.  Feige’s absolutely supreme planning and patience should not be questioned. He’s earned our trust that the slow play is the right play. They’ll be worth the wait.

LESSON #5: LITTLE FILMS NEED HELP— As much as we are here this weekend to celebrate the big stuff, smaller films need audience too.  When they don’t get them, a part of the industry weakens and even dies. A spotlight example of that came through the news wires this week of the cuts happening behind the scenes after Disney’s acquisition of Fox.  The Mouse House is killing off or jettisoning several unreleased Fox projects with earning potential and the bottom line in mind. It’s a creative bummer but an unfortunate reality of business. I’ve said this often in this column space: Once you start charging for tickets, this becomes a business first and an art exposition second.  Like any owner targeting profit and returns on investment, Disney is making those tough decisions. Honestly, it’s likely bad business deals that made Fox vulnerable for sale. Do better and the predicament doesn’t come.

LESSON #6: HULU’S DAYS ARE NUMBERED— As you may know, one of the components of Disney’s purchase of Fox was controlling interest in Hulu.  The remaining 30% of that stake is owned by Comcast who, according to reports this week, is in talks with Disney to broker a lucrative deal.  No matter where that bidding ends up, a dissolution in the near-future feels inevitable.  Disney, should it gain that final portion, is pushing its own brand of Disney+ as its streaming flagship.  You would think they wouldn’t push or carry two. Comcast, if they stand pat, was planning on starting their own streaming shingle to add to the marketplace since they don’t own enough of Hulu to compete.  Either way, it doesn’t look promising.

LESSON #7: THE ACADEMY IS STARTING TO WISE UP— In other distant news away from Infinity Stones and Corporate Greed Monsters, the Academy of Motion Picture Arts and Sciences actually announced a few minor changes and rulings this week that didn’t immediately make them Public Enemy #1 with the social media torches and pitchforks they were met with the last two press releases between the hosting screw-ups and the Popular Film category in 2018.  First, they affirmed their eligibility rules that didn’t take an anticipated shot at streaming services like Netflix, keeping the playing field fair.  Secondly, they showed modern wisdom with a redefined International Feature Film category and expanding their last three-nominee category (Best Makeup and Hair-Styling) to a proper and full five.  It’s refreshing to see them get a few things right. Keep it up, AMPAS!

LESSON #8: FINALLY, IF BIG, DUMB SUPERHERO MOVIES AREN’T YOUR THING, WE STILL HAVE STUFF FOR YOU— For my parting viewing recommendations this week with all things super raining down on us, I think I have just the thing for those abstaining from heroics.  Here’s a list on Ranker of the “Most Pretentious Movies Ever Made,” topped by, what else, a Stanley Kubrick film.  If those are too blunt or obvious, try this nice little selection from Taste of Cinema of ten great movies meant to challenge your intelligence, topping by Richard Linklater’s Waking Life.  Finally, here are the May additions to the Criterion Channel with choices galore!  Call these three lists counter-programming.  Enjoy!

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#99)