LESSON #1: IF ENOUGH PEOPLE YELL LONG ENOUGH THEY OCCASIONALLY GET THEIR WAY— By far the biggest industry news this week was the rumor-destroying announcement that the long-rumored “Snyder Cut” of Justice League will see the light of TV screens on HBO Max next year. It’s rare to see urban legends come true, and it’s even rarer to see collective efforts move a needle in the entertainment industry. This whole campaign has brought out the best and worst of the internet, from fan support for creators and charitable goals on one side to every matter of entitled vilification possible known to Twitter and man. Besides the possible success or failure of the re-cut film, just the precedent of this can go many directions. As always, I think the goal becomes pausing and looking at you are arguing about or for. Ask if it’s worth it and to what degree, because if some new version of a maligned movie is all you have to sustain your life for hills to die on, you’re the epitome of dwelling in inconsequential first world problems.
LESSON #2: CHOICES HAVE TO BE MADE— The longer these quarantines and sheltering orders go, the more release choices need to be made. It’s a split between the big stuff and the little guys. We’ve seen a massive amount of rescheduling at the blockbuster level because the studios know their best chance at making the most money (or even their gaudy budgets back) is with theater dollars. VOD rentals at $20 a pop is not enough. What once looked “too big to fail” now cannot survive, no matter how hard Christopher Nolan’s Tenet wants to be the savior. We citizens might not be able to go out and get a haircut, but a proverbial one might be forced in the coming months. The smaller fare of lesser spectacle can find life and some money going to streaming options. They are looking at their prospects and settling smartly. The Lovebirds just did this week following Trolls: World Tour and Onward. Unless Keanu Reeves is shooting people, the third Bill & Ted movie wasn’t going to break any banks and likely neither was Tom Hanks with Greyhound. What looks like disappointing endings for larger efforts still counts as coups for the outlets that get these titles. Apple+ has to be doing backflips to win the bidding war for a Tom Hanks vehicle.
LESSON #3: MEASURES OF SUCCESS CHANGE OVER TIME— I was one of those keenly interested movie fans that enjoyed hitting up Box Office Mojo on Saturday afternoons and Monday mornings to see the box office estimates and actuals (and, of course, loving on inflation-adjusted records). Without steady business and streaming becoming the cinematic exercise model of necessity at the moment, success is getting measured a little differently with “digital records.” Netflix reports 90 million households grabbing onto Chris Hemsworth’s Extraction. Imagine if each household paid $20 or even just $10 to see it. There’s money to be made with the right move and the right price point, even if that price point is slice of subscription fees. Going back to that idea of haircuts from Lesson #2, Trolls: World Tour made nearly $100 million in its first month of rental availability. While it’s not an incredible windfall, it’s proof there still is a paying audience. If $100 million becomes the new high watermark, watch budgets get scaled down where profit margins get closer and more palatable for the accounting departments.
LESSON #4: LAZY PEOPLE GONNA LAZY— How lazy do you have to be during this current stretch of social life to NOT use your Netflix subscription? Who has that kind of disposable income nowadays? Apparently, there are enough inactive Netflix subscribers from their 183 million total that the streaming giant is going to start closing those silent accounts. What I find almost even more surprising is that a bottomline-chasing company such as Netflix hellbent on user statistics is publicly willing to voluntarily reduce their membership numbers and stop taking their blind money. That’s astonishing. That’s like asking a Twitter account puffed up on paid bots to poke its own influencer balloon. Somewhere Richard Roeper is throwing his arms in the air.
LESSON #5: AWARDS CAN WAIT— As a “Meme Monday” pusher on my own Every Movie Has a Lesson Facebook page, I’ve enjoyed the jokes that have hit social media over the last two months that if the 2020 movie calendar ended today the parade of semi-crappy film releases from January to March would all stand high as frontrunners for the 93rd Academy Awards. If that’s the only way someone like Elisabeth Moss is going to win an Oscar, let’s start the campaign now (see Lesson #1, maybe we can start #VisibibleforInvisible). Like this lesson title, the pageantry can wait for a full competition. I’m glad to hear the 2021 Oscars are considering postponement. Like everything else right now, it’s the right thing to do. I’ve said it this whole time and will keep saying it: “Absence away makes the heart grow fonder.” That will be the case with red carpet spectacles too.
LESSON #6: BILL HADER HAS VERY GOOD TASTE— If all you know of actor Bill Hader are the silly voice, impressions, skits, and his dorky Everyman TV/movie roles, you will be impressed by his taste in movies. In the recommendation slot of “What We Learned This Week,” I stumbled across Bill’s September 2019 list from a Collider interview of over 200 must-see films. The man has a great eye and I love his picks. Luckily, a few Letterboxd users have made this list convenient for your next checklist.
DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#133)
