What We Learned This Week: April 14-27

Posted on by everymoviehasalesson.

LESSON #1: THERE ARE CASES WHERE FAN SERVICE IS NECESSARY— Folks, with a universe and property as big as the Marvel Cinematic Universe, we have reached a saturation point and commitment level where fan service is warranted. That’s right and here’s a paraphrase from my Avengers: Endgame review.  What some have called pandering should actually be seen as one of the many objectives in an invested and vetted blockbuster like this one. It is to a point where the course of things is thematically and tonally misaligned without those inclusions. Avengers: Endgame is unabashedly a three-hour festival of celebrating all the dream fulfillment of past and present for this deep roster of beloved characters. The wow moments come often and hit both the jaw-drop and stand-up-and-cheer levels.  Not every piece of fandom has earned that. Star Wars has and this one has too.

LESSON #2: PREPARATION IS KEY— Thanks need to go out to Feelin’ Film host Aaron White for spurring the one-movie-a-week #RoadtoEndgame.  Those rewatches since the first week of December have been outstanding for adding to the build-up and, more importantly, refreshing us to all the ins-and-outs of the MCU at it reaches its pinnacle.  If it’s too late for you to watch all 22 films before Avengers: Endgame, let our man and friend-of-the-podcast Emmanuel Noisette of E-Man’s Movie Reviews shortcut you to five must-see movies:

The movies are how you enrich your mind.  Now, you need to prepare your body. Eat a good meal before Avengers: Endgame to avoid expensive concessions and the distraction to snack.  Be mindful of your bladder power and your body will remember how it survived Titanic and six Tolkien films at the theater.  Honestly, when your mind is engaged in the movie, you won’t need a potty break.

LESSON #3: A GOOD FRANCHISE NEEDS TO CREATE A CODA— The final spoiler-free celebration note I can post about Avengers: Endgame in this column comes from the last life lesson of five from my review and it speaks to the purpose beyond the fun of fan service.  The range of the definition of “coda” can be merged into “a concluding part of a dramatic work that is formally distinct from the main structure” and “serves to round out, conclude, or summarize.” Avengers: Endgame is not a pivot point, but a grand finale eleven years in the making. True to the blueprint, it is hard to imagine a more gratifying and rewarding summit.  I wish every franchise could craft something this fitting or even have the chance to crescendo with all the energy they can muster.

LESSON #4: WHAT’S NEXT FOR MARVEL REMAINS A PLEASANT MYSTERY— Normally, thanks to the constant Disney push and bragging, we normally know every little forthcoming detail possible about their dominating calendar of coming attractions.  At this moment, a year of somewhat “radio silence” after Infinity War, you have to tip your hat to Kevin Feige and company for holds their cards close to the vest.  Sony can’t help but admit to and tout Spider-Man: Far From Home, which is regrettable, but understandable.  They have a rare blockbuster to sell. Meanwhile, Feige recently hinted at a 5-year Phase 4 MCU plan that didn’t name names, but shared the usual ambition and confidence.  Naturally, the big question remains the character acquisitions from Fox. To that question, Feige has used the vague measurement of “a very long time” as to when we’ll see the likes of the X-Men or the Fantastic Four saving the day next to the established Avengers.  Feige’s absolutely supreme planning and patience should not be questioned. He’s earned our trust that the slow play is the right play. They’ll be worth the wait.

LESSON #5: LITTLE FILMS NEED HELP— As much as we are here this weekend to celebrate the big stuff, smaller films need audience too.  When they don’t get them, a part of the industry weakens and even dies. A spotlight example of that came through the news wires this week of the cuts happening behind the scenes after Disney’s acquisition of Fox.  The Mouse House is killing off or jettisoning several unreleased Fox projects with earning potential and the bottom line in mind. It’s a creative bummer but an unfortunate reality of business. I’ve said this often in this column space: Once you start charging for tickets, this becomes a business first and an art exposition second.  Like any owner targeting profit and returns on investment, Disney is making those tough decisions. Honestly, it’s likely bad business deals that made Fox vulnerable for sale. Do better and the predicament doesn’t come.

LESSON #6: HULU’S DAYS ARE NUMBERED— As you may know, one of the components of Disney’s purchase of Fox was controlling interest in Hulu.  The remaining 30% of that stake is owned by Comcast who, according to reports this week, is in talks with Disney to broker a lucrative deal.  No matter where that bidding ends up, a dissolution in the near-future feels inevitable.  Disney, should it gain that final portion, is pushing its own brand of Disney+ as its streaming flagship.  You would think they wouldn’t push or carry two. Comcast, if they stand pat, was planning on starting their own streaming shingle to add to the marketplace since they don’t own enough of Hulu to compete.  Either way, it doesn’t look promising.

LESSON #7: THE ACADEMY IS STARTING TO WISE UP— In other distant news away from Infinity Stones and Corporate Greed Monsters, the Academy of Motion Picture Arts and Sciences actually announced a few minor changes and rulings this week that didn’t immediately make them Public Enemy #1 with the social media torches and pitchforks they were met with the last two press releases between the hosting screw-ups and the Popular Film category in 2018.  First, they affirmed their eligibility rules that didn’t take an anticipated shot at streaming services like Netflix, keeping the playing field fair.  Secondly, they showed modern wisdom with a redefined International Feature Film category and expanding their last three-nominee category (Best Makeup and Hair-Styling) to a proper and full five.  It’s refreshing to see them get a few things right. Keep it up, AMPAS!

LESSON #8: FINALLY, IF BIG, DUMB SUPERHERO MOVIES AREN’T YOUR THING, WE STILL HAVE STUFF FOR YOU— For my parting viewing recommendations this week with all things super raining down on us, I think I have just the thing for those abstaining from heroics.  Here’s a list on Ranker of the “Most Pretentious Movies Ever Made,” topped by, what else, a Stanley Kubrick film.  If those are too blunt or obvious, try this nice little selection from Taste of Cinema of ten great movies meant to challenge your intelligence, topping by Richard Linklater’s Waking Life.  Finally, here are the May additions to the Criterion Channel with choices galore!  Call these three lists counter-programming.  Enjoy!

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#99)

What We Learned This Week: April 7-13

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LESSON #1: MARK YOUR CALENDARS FOR NOVEMBER 12TH WITH PIXIE DUST AND MOUSE EARS— Circle the 12th of November on your calendar for the debut of Disney+, the entertainment giant’s new exclusive streaming service we’ve been hearing about for the better part of a year.  And, man oh man, did they announce a menu of old and new content that looks like the binder you get at The Cheesecake Factory.  The list is jaw-dropping. And that’s not even the best part. See Lesson #2.

LESSON #2: PRICE POINT ALWAYS WINS— The best part is the price. It’s a cool $6.99 per month with no ads and the future ability to bundle ESPN+, Hulu, and more.  $7 is a game-changing price. Even better, if you buy the whole year at once, it’s $69.99. That’s $5.83 per month. Excuse my language, but the smell and thundering rumble you hear is Netflix sh-tting bricks and staring down an $8 billion market value drop.  They just announced a price hike a few months back and now will be playing chicken against the company they relied on the most for top content.  Watch their member numbers begin to drop with the financials, but they knew this had to be coming. Their shift to developing their own unique branded content is how they will stand out.  No matter what, folks, I’ve been saying this now for years in this column. The price tag is always the biggest mover of an audience.

LESSON #3: STAR WARS WILL NEVER LET YOU FORGET ABOUT STAR WARS— Maybe this lesson should read: “Disney isn’t done because they’re never really done.”  In the words of Steve Jobs, Disney did their own “one more thing” this week with the head-exploding title reveal and first trailer for Episode IX at the Star Wars Celebration Convention in Chicago on Friday. Now officially called Star Wars: The Rise of Skywalker, the gates are now open and the levees are broken for every theory, reaction piece, and clickbait column imaginable. I get it.  Grab those web traffic pennies where you can, publishers.

LESSON #4: [INSERT OBLIGATORY “TRAILERS ARE MANIPULATIVE” LECTURE FROM THE MOVIE CRITIC]— I’ve been saving this informational video for a while for a choice teachable moment.  The Rise of Skywalker is the perfect time.

Admittedly, much of this video doesn’t apply to Star Wars, but the misdirection and overhype have been proven before in this franchise. You know me. I’ll always say less is more.  Not just for trailers, but be a discerning news-and-trends consumer. Don’t overthink a movie before it gets here, especially one still eight months away.  If you want homework, go backward instead of forwards. Hop on the ambitious canonical rewatch schedule that is already in progress. Let history get you hyped instead of silly theories.

LESSON #5: THE SLOW DEATH OF PHYSICAL MEDIA CONTINUES— Through all this one-upmanship in the streaming world, the marketplace of discs has continued to fade.  We’ve reported in this column in February how companies like Samsung are halting the manufacturing of Blu-ray players, but we’ve never seen hard numbers of the perceived decline. This week, the MPAA hit us with those statistics in a wide-ranging report. Physical media sales are down a steep 50% in the last five years and the new 4K upgrades account for only 5.3% of business. That’s a niche, not a replacement the way DVD was to VHS a generation ago.  The kicker is that home entertainment spending was up 16% last year.  That’s digital sales and subscription services.

LESSON #6: LEARN SOME BETTER SCIENCE FICTION— Don’t let your science fiction taste and acumen stop at Star Wars and other big names. Dive into some headier things (and still plenty of blockbusters) with high critical regard.  Pick away at this Top 100 list from Business Insider and find some new films for your to-do list. Heck, maybe you’ll even watch one on a disc from a library.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#98)

What We Learned This Week: January 19-February 2

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LESSON #1: YOUNGER IS BETTER AND LONGER LASTING— Before you say “that’s what she said,” let me explain that I’m are talking about Batman.  Word hit hard that Ben Affleck is retiring (i.e. passed over and forced out) from the role of the Caped Crusader, one he already entered while in his 40s (granted, they sought a veteran intentionally).  Warner Bros. moves forward with the Matt Reeves-helmed The Batman for 2021 and I’m begging they go younger.  Don’t do another guy over 40 and don’t even do another actor in their mid-to-late 30s.  Lock in a steady Batman in his prime and past his overly-told origin story in the starting age range of 25-29.  Let that guy own the role for a decade instead of being interchangeable like bad underwear.

LESSON #2: THE INDEPENDENT SPIRIT AWARDS ARE LOOKING BETTER THAN THE OSCARS RIGHT NOW— Between the many harebrained decisions and non-decisions being made by the Academy and their show producers (awards during commercial breaks, go/no-go on song nominees) and their semi-questionable nominees, the Oscars are looking like a, pardon my French, a s–tshow right now.  I look the day before the Oscars at the slate and schedule for the Independent Spirit Awards and I’m duly impressed.  Those are true nominees of the best of film.  That’s a red carpet and party I’d rather be at.  

LESSON #3: NETFLIX KNOWS WHAT’S GOOD FOR THEM— Speaking of the Oscars, there has been an anti-Netflix sentiment for the last few years.  This simmering industry stench of haters surrounds how Netflix’s streaming service does not commonly include theatrical distribution.  One of the Academy’s rules for awards qualification is to have at least a soft theatrical release somewhere. Netflix has bent to that in small ways (Mudbound) and big ways (Roma).  Well, their biggest bend of all dropped soon after Netflix snagged 15 total nominations when they agreed to join the MPAA.  It’s an olive branch of commitment to make nice and do good by the industry that they are steadily part of reforming every year.

LESSON #4: NETFLIX KEEPS REMINDING US HOW AMBITIOUS THEY ARE— At the same time the streaming giant shows industry savvy, Netflix continues to stoke its hubris fires with the burning of subscription dollars (thanks, price increases!).  Back at the end of December, Netflix announced its intentions of pacing to churn out 90 films a year with budgets as high as $200 million.  That’s beyond huge.  That’s bigger than Disney’s output.  With every high profile acquisition, every word-of-mouth hit, and, more importantly, every influx of subscribers, Netflix becomes a bigger player.  A critic like me or Aaron and Patch on Feelin’ Film could cover only Netflix films and fill a year’s worth of review quota.

YOU CAN’T BEAT FREE— Marvel is partnering with AMC Theatres to re-release Black Panther for FREE at several locations during Black History Month.  Folks, you won’t find a better price to see an Oscar nominee short of some library screening or summer kids club event at a daycare center.  You get Ryan Coogler’s gem with all the bells and whistles of a real big screen. Go catch it again or for the first time.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.

What We Learned This Week: November 4-10

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LESSON #1: SOME FILMS DO NOT REQUIRE A REBOOT— Last week, the lesson was “Some films don’t require a sequel.”  This time, we have to clap that lesson back and trade the word “sequel” for “reboot.”  News spun across Variety this week that DreamWorks is planning to restart its Shrek and Puss in Boots franchises.  First, you need a true generational gap and eight years since its last chapter, Shrek Forever After, isn’t long enough, even for the rapid aging of its core audience demographic.  More importantly, I have to ask what I consider to be a necessary qualifying question when it comes to remakes and reboots.  Have the originals aged to the degree where they are obsolete?  Sure, Shrek was corny and dated as soon as the SmashMouth song comes on, but have the narrative fairy tale angles changed or the artistic technology that made the movie?  I say they haven’t and a new one will just retread over familiar ground and not be unique or worthwhile artistically.  I say let some films stay what they are as benchmarks and time capsules for their eras.  The ’00s have their Shrek the way the ’10s have their Despicable Me/Minions.  Let them stay there.  I’m at looking at you too, The Grinch.

LESSON #2: SAY HELLO TO DISNEY+ AND GET YOUR CREDIT CARD READY— After months of little here-and-there clues and rumored plans, Disney finally and formally announced the details for its vaunted new streaming service, Disney+, coming late next year.  Housing its entire artistic arsenal from Pixar to National Geographic with all of the heroic adventure in between, the lineup depth, including original films, is undeniably impressive.  The thing I’ve been waiting to hear this entire time is price point.  While that number isn’t defined exactly yet, the linked article references a $8-14 monthly price tag.  The closer that is to $8, the more successful it’s going to be.  Disney+ will be the test to see if a la carte single-studio entity services can work because the selling point of its Netflix and Hulu competitors is the ease of variety under one service roof.  If Disney+ succeeds, it will be like dedicated cable networks for single teams or schools like the New York Yankees.  Watch everything splinter because each studio will want to create and keep their own money.

LESSON #3: PARENTS NEED TO RESPECT AND FOLLOW FILM RATINGS— For fifty years now, the MPAA has championed the film rating system to warn, screen, and catalog film content for consumers.  They are proper and they have evolved to do their job better.  Whenever there is a breakdown of outrage over a film’s rating, like this recent story of content from A Star is Born triggering troubling reactions in New Zealand, it’s not the rating’s fault.  R is R for a reason and it was labeled correctly so.  The perceived outrage is the consumer’s fault.  They either didn’t listen to the rating or didn’t commit to the due diligence to properly screen or research a film before subjecting it to younger viewers. The loopholes of the MPAA are few and far between, whereas careless parenting is rampant.  This critic and school teacher implores all parents to see any questionable film for themselves before sharing it with their impressionable children.  That’s the bare minimum.  If you don’t do it, let some solid website like Common Sense and ScreenIt do it for you.

LESSON #4: TREAT YOURSELF TO “NOIR-VEMBER”— If you want to expand your film palette to one of the most interesting and entertaining film genres under the sun, scroll your way into some film noir.  Often imitated and rarely duplicated since its hey-day, experiencing film noir is essential understanding the full scope of the cinematic art form.  That and its comprised of simple damn good movies that can still put modern thrillers to shame.  Start with this list of ten essential noirs from the journal spot Oh Not They Didn’t.  They’re all gold bathed in stark black-and-white.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.