What We Learned This Week: The New Future of Movie Theaters “Soapbox Special”

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SOAPBOX SPECIAL: The New Future of Movie Theaters

During this last month or so of our collective national and international quarantine, I’ve been holding the topic of re-opening movie theaters from my usual “What We Learned This Week” columns for a “Soapbox Special.” There have been so many articles, so many perspectives, and so many rapidly evolving updates and changes that I couldn’t distill them down into one little lesson or column entry. 

With several regions of America starting to re-open (including my own state of Illinois and city of Chicago), it was time to get on the stump and arm the cannons. I put some of what follows into spoken word recently on an episode of Mike Crowley’s “You’’ll Probably Agree” podcast, but the issue has grown since then. Click into the multitude of links in the lessons for the deeper referenced stories. They are well worth their reads and your attention. The theme of this all can be summarized as cautiously optimistic.

LESSON #1: WHAT WOULD IT TAKE TO GO BACK TO THEATERS— I’ll open this rant back in late May with polling from Variety. It featured a survey of consumer comfort. Here are some bulleted results in numerical order:

  • 91% requested hand sanitizer stations
  • 90% say the most important factor is a cure for COVID-19.
  • 86% supported limited screenings for cleaning time
  • 75% support employees temperature checks
  • 70% would rather watch a first-run feature at home
  • 61% would feel better about mandatory face coverings
  • 60% support audience temperature checks
  • 47% were comfortable buying concessions
  • 46% were comfortable using public restrooms at theaters

There’s more there in that article, but those were the highlights. Beyond even that poll, you’ve got more and more segments of the population who won’t feel comfortable with any public event, let alone a movie, without a vaccine in place. Putting any number of these initiatives in place would be costly, especially for theater chain companies reeling on the edge of bankruptcy. 

LESSON #2: WHAT DOES THAT FUTURE LOOK LIKE— Any of those changes from Lesson #1 would make for a very different setting than the “normal” way we’ve been going to the movies for the last century. Many editorials and articles (Seattle Times in May, Vulture in May, and Quartz in June) have tried to talk that out exhaustively with every guess in the clouds. For example, many of us have embraced reserved seating as a way to select our spots, skip crowds, and guarantee seats even if we walk in last minute to avoid 20 minutes of senseless trailers (I know that’s not just me, *wink*). The activity timeline changes upward if we are to stand in a line for temperature checks and even downward if there are no concession lines or needs anymore, which is a tremendous business hit to the theater chains that have been bolstering their kitchen capabilities and choices beyond candy and popcorn for the better part of the last two decades. The other word in there everyone wants to avoid is “crowds.” Can that be accomplished with roped off sections, skipped seats, or an all-reserved seating model (which some older theaters don’t fully have)? In the meantime, you’ve got companies fumbling financial footballs and poking public outcry bears (bravo Michael Phillips) over requiring or not requiring masks (and reversing courses) and other measures before they even open. Do you really trust them to get all of this right on the first try here in July?

LESSON #3: THE OPTION OF AUTOMATION— Piggybacking off of Lesson #2, one potential solution could be artificial intelligence, as crazy at that sounds. According to Variety in May, some theaters in Korea were considering “contact-free” technology.  Theater chain CJ-CGV replaced its human staff with AI robots and automated kiosks for scanning and handling ticket transactions. Concession stands were replaced with app-powered and LED-controlled pick-up/delivery boxes. Leave it to tech-savvy Asia to be the tip of that spear. Could the likes of AMC or Regal pull stuff like that off, again, while teetering on financial failure? How do data-danger-minded consumers feel about that?

LESSON #4: COMPANY SURVIVAL IS PERILOUS— The first three lessons constitute a forecast and some great ideas, but who or what can afford those measures? After months of virtually complete closure, save for some door-front concession hawking, large theater chains, especially AMC (which includes the Carmike brand), are in the financial toilet. Bailouts and loans are hard to come by and “junk” status is hitting stock reports. You even have Amazon interested in gobbling up AMC, which would be quite interesting. It may require a rescue such as that. This peril is international as well with CineEurope reporting a possible $20-31 billion loss for the year. Even reopening isn’t an instant cure. The majority of profits for these companies are dependent on concessions because of the high ticket receipt percentages going back to the studios, a gouge that has been increasing over the years at the high blockbuster level (Thanks, Disney). If the food areas are closed due to viral fears and health code regulations, that destroys earnings. 50% capacities of social-distanced seating doesn’t help theaters either. Even 50% might be optimistic. There are theaters opening at barely 25% capacity. 

LESSON #5: “TOO BIG TO FAIL” IS LOOKING FAILURE STRAIGHT IN THE FACE— And with that we reach the studios’ level of wallet hit with an inactive theater distribution market. Even with their demanded big bites of the pie, half-filled (or less) theaters do not help them either. This is especially the case at the blockbuster level. No matter the anticipation demand or potential staying power of a really big hit flick with less competition, it is exponentially harder to recoup $200 million-budgeted tentpoles and their $100+ million marketing campaigns if sizable fractions of the screens holding butts are gone or entire chains are shuttered. That’s why the really big stuff like Tenet, Mulan, Fast 9, No Time to Die, and more are not automatically landing on streaming services or VOD outlets. Even at a Trolls: World Tour-equivalent $20 price tag per rental (and its modest success), those giants cannot recoup those huge red balances versus getting a ticket for every head instead of every household. A little thing like The Lovebirds or Irresistible can land in the green with VOD, but not Wonder Woman or Black Widow. A business with a blockbuster class level of movies that once looked too big to fail making its worldwide billions is now failing because they have no place to go and no one able to come to their shows.

LESSON #6: STUDIOS DID SOME THIS TO THEMSELVES— Believe it or not, the studios have slowly damaged their own theatrical success/potential for years with the incremental shortening of the windows between big-screen premieres and home media release dates. Folks my age remember the months of interminable wait back in the VHS and cable TV eras before streaming services were even a glimmer in someone’s eye. For example, Forrest Gump hit theaters over the July 4th weekend of 1994. It didn’t land on VHS until late April 1995 after a long theatrical run and a winter Oscar bump. After that, it wouldn’t hit paid cable for another bunch of months and then years before basic cable made it “free.” By comparison, Joker opened on the first weekend of October last year, hit store shelves the first weekend of January 2020, and no one cares if it comes to HBO or Showtime because Netflix, Hulu, or VOD is cheaper and better. What used to be six months at the minimum (or even an entire year if you were a Disney release) has shrunk to merely 90 days on average. Sure, both Forrest Gump and Joker raked for their times, but it’s an indictment on patience versus money-grabbing. People that are willing to wait can now weather a pretty comfortable amount of time compared to the past for their 4K players and big-screen TVs in their dens. In our current COVID-19 state, we’ve all got nothing but time on our hands to do just that. Why risk health if personal patience versus some “fear of missing out” can pay one $20-30 digital download/disc price to watch a movie repeatedly instead of hauling the entire family plus concessions once, especially for something they don’t deem “big screen worthy?” The studios trying to keep the buzz constant with shorter waits will now see leverage backfire in favor of the consumer. For a current case of that, just look at Disney/Pixar’s Onward and the mere weeks it took to cave from the VOD rental level to dismissively dishing it to everyone in Disney+. With studios building their own streaming shingles, you’re going to see more of that or see more wins for Netflix, Hulu, and Amazon.

LESSON #7: THE PRICE POINT OF DIGITAL— Let’s go further with the digital wants of consumers versus the new risks and hassles of theaters. Circling back to that opening Variety polling again, remember that 70% would rather watch a first-run feature at home. And that was back in May. Imagine now knocking on the door of Independence Day, no matter how much antsy-pant anticipation and hope is out there. That same Variety polling screened respondents on online pricing with some keen results. It asked how much a “reasonable” price would be to stream top-quality productions in their home. Here are those results in numerical rank:

  • 47%- $10 
  • 20%- $20
  • 19%- only if it was free
  • 6%- $30
  • 3%- $40
  • 1%- $50, $60, or $80%

That’s 67% holding firm at $20 or under and studios need to do their own projections of math. Regardless, welcome to a more than a little bit of the #firstworldproblems portion of this entire “Soapbox Special.” Movies are wants, not needs, period. They are lovely fulfillment, but non-essential. For every one of those 6% hardcore FilmBros and cinephiles with the disposable income to drop $40 or more to see their precious Christopher Nolan film, over 95% aren’t budging or can’t afford it. Check your privilege. 

LESSON #8: ADAPT OR DIE— One way or another, change is needed at the highest level that trickles down to every screen in America. A popular industry that has weathered the advent of television, cable, and now streaming opponents and competition in its century of existence should be able to survive this. Or can they? With the Paramount Accords lapsed, is it time for studios to buy or build their own sustainable theaters to show off their own wares and keep all the profits they used to share with the chains? If studios instead mine the digital landscape successfully, do we really need multiplexes anymore? That is a question posed recently in The New Yorker by Richard Brody in a good read. They’ll need smaller budgeted films to do that, scaling so many things down. Go back to the roots. You can make a dozen solid indies or five or more star-driven mid-budget programmers like the industry used to do in the 1990s with the cost of a single MCU film. Reverting back to that level of business would require some baths and haircuts, but it would rescue the industry. It’s time to embrace those needs. In another angle, columnist Nick Clement on Back to Movies says the film industry is “f–ked.” In many respects, I highly agree with him and his fantastic stump piece speaking on unemployment and the public state of some of those aforementioned #firstworldproblems. Time and patience are the biggest needs. 

LESSON #9: “ABSENCE AWAY MAKES THE HEART GROW FONDER”— I’ve used this lesson before in “What We Learned This Week” and it’s time to end with it again. Shed away all the polling and conjecture. We all know the love for movies is there or we wouldn’t be talking about it. Look at the success of early openings and the lined-around-the-block comeback of drive-in movie theaters. It will be a topsy-turvy year, without question, even with a full return. We’ve had a zero-budget film named Unsubscribe streaking at an empty box office only to be dethroned by revival screenings of Jurassic Park putting it back to #1 in the nation, George Foreman-style, 27 years after it last ruled the multiplexes. If the year ended today, Bad Boys For Life would get the “biggest movie of 2020” championship belt in the record books. Just like Field of Dreams says, “people will come.” They just need to wait. Everyone, for that matter, from the greedy studio execs and sidelined movie stars to the lowly theater ushers and concession stand workers, needs to wait. This has sucked and it will keep on sucking, but the best answer is to wait and get through this better and healthier, personally and financially, than rushing and screwing it all up. The movies will be there. We want all the people to be there too. 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#135)

What We Learned This Week: May 11-24

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LESSON #1: IF ENOUGH PEOPLE YELL LONG ENOUGH THEY OCCASIONALLY GET THEIR WAY— By far the biggest industry news this week was the rumor-destroying announcement that the long-rumored “Snyder Cut” of Justice League will see the light of TV screens on HBO Max next year. It’s rare to see urban legends come true, and it’s even rarer to see collective efforts move a needle in the entertainment industry. This whole campaign has brought out the best and worst of the internet, from fan support for creators and charitable goals on one side to every matter of entitled vilification possible known to Twitter and man. Besides the possible success or failure of the re-cut film, just the precedent of this can go many directions. As always, I think the goal becomes pausing and looking at you are arguing about or for. Ask if it’s worth it and to what degree, because if some new version of a maligned movie is all you have to sustain your life for hills to die on, you’re the epitome of dwelling in inconsequential first world problems. 

LESSON #2: CHOICES HAVE TO BE MADE— The longer these quarantines and sheltering orders go, the more release choices need to be made. It’s a split between the big stuff and the little guys. We’ve seen a massive amount of rescheduling at the blockbuster level because the studios know their best chance at making the most money (or even their gaudy budgets back) is with theater dollars. VOD rentals at $20 a pop is not enough. What once looked “too big to fail” now cannot survive, no matter how hard Christopher Nolan’s Tenet wants to be the savior. We citizens might not be able to go out and get a haircut, but a proverbial one might be forced in the coming months. The smaller fare of lesser spectacle can find life and some money going to streaming options. They are looking at their prospects and settling smartly. The Lovebirds just did this week following Trolls: World Tour and Onward. Unless Keanu Reeves is shooting people, the third Bill & Ted movie wasn’t going to break any banks and likely neither was Tom Hanks with Greyhound. What looks like disappointing endings for larger efforts still counts as coups for the outlets that get these titles. Apple+ has to be doing backflips to win the bidding war for a Tom Hanks vehicle. 

LESSON #3: MEASURES OF SUCCESS CHANGE OVER TIME— I was one of those keenly interested movie fans that enjoyed hitting up Box Office Mojo on Saturday afternoons and Monday mornings to see the box office estimates and actuals (and, of course, loving on inflation-adjusted records). Without steady business and streaming becoming the cinematic exercise model of necessity at the moment, success is getting measured a little differently with “digital records.” Netflix reports 90 million households grabbing onto Chris Hemsworth’s Extraction. Imagine if each household paid $20 or even just $10 to see it. There’s money to be made with the right move and the right price point, even if that price point is slice of subscription fees. Going back to that idea of haircuts from Lesson #2, Trolls: World Tour made nearly $100 million in its first month of rental availability. While it’s not an incredible windfall, it’s proof there still is a paying audience. If $100 million becomes the new high watermark, watch budgets get scaled down where profit margins get closer and more palatable for the accounting departments.

LESSON #4: LAZY PEOPLE GONNA LAZY— How lazy do you have to be during this current stretch of social life to NOT use your Netflix subscription? Who has that kind of disposable income nowadays? Apparently, there are enough inactive Netflix subscribers from their 183 million total that the streaming giant is going to start closing those silent accounts. What I find almost even more surprising is that a bottomline-chasing company such as Netflix hellbent on user statistics is publicly willing to voluntarily reduce their membership numbers and stop taking their blind money. That’s astonishing. That’s like asking a Twitter account puffed up on paid bots to poke its own influencer balloon. Somewhere Richard Roeper is throwing his arms in the air.

LESSON #5: AWARDS CAN WAIT— As a “Meme Monday” pusher on my own Every Movie Has a Lesson Facebook page, I’ve enjoyed the jokes that have hit social media over the last two months that if the 2020 movie calendar ended today the parade of semi-crappy film releases from January to March would all stand high as frontrunners for the 93rd Academy Awards. If that’s the only way someone like Elisabeth Moss is going to win an Oscar, let’s start the campaign now (see Lesson #1, maybe we can start #VisibibleforInvisible). Like this lesson title, the pageantry can wait for a full competition. I’m glad to hear the 2021 Oscars are considering postponement. Like everything else right now, it’s the right thing to do. I’ve said it this whole time and will keep saying it: “Absence away makes the heart grow fonder.” That will be the case with red carpet spectacles too.

LESSON #6: BILL HADER HAS VERY GOOD TASTE— If all you know of actor Bill Hader are the silly voice, impressions, skits, and his dorky Everyman TV/movie roles, you will be impressed by his taste in movies. In the recommendation slot of “What We Learned This Week,” I stumbled across Bill’s September 2019 list from a Collider interview of over 200 must-see films. The man has a great eye and I love his picks. Luckily, a few Letterboxd users have made this list convenient for your next checklist.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#133)

What We Learned This Week: March 16-22

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LESSON #1: THIS IS WHAT CUTTING ONE’S LOSSES LOOKS LIKE— This sweeping social distancing (and so to be full sheltering orders) due to the COVID-19 virus has studios buckling on what to do with their current and upcoming movie releases. Most that were slated for theaters are “delayed” or “postponed” for the time being, but the question becomes how long can they wait or hold. Rumor has it Warner Bros. is considering a streaming release for Wonder Woman 1984. Could Black Widow be far behind from Disney? As for the current movies that have been frozen by closed theaters, studios are dropping them on streaming and VOD platforms early, as is the case with Onward, The Invisible Man, Emma, and The Hunt. Being released already, trying to squeeze some VOD rental money is their best chance. Price point will be the challenge, but you know those families of four would likely be OK spending $20 for a night at home versus the full theater trip for $9+ tickets and concessions. We’ll see how these tests of marketing and head honcho hubris patience turn out.

LESSON #2: LEARN WHAT THE PARAMOUNT DECREES WERE— I’ll put my school teacher hat on since I’m stuck at home without a classroom for the foreseeable future. Here’s a quick dose of movie history that faded in November with implications that could loom large with a shuttered theater system right now. There was something called the Paramount Decrees. Back in 1948 in the case of United States v. Paramount Pictures, a decision was made that “studios couldn’t withhold films from certain theaters while granting exclusive rights to others or outright buy theaters of their own.” That has kept top-to-bottom control away from studios. Far forward to now with the AMCs and Regals of the world closing their doors indefinitely without business. I hinted at this last week in WWLTW. Imagine a scenario where Disney buys/builds their own movie theaters to exclusively release their products. That would create an outlet arms race and likely kill indie cinema getting theater space. With weakened theater chains, this kind of turn is possible. Stay tuned to how we recover or don’t from this time period.

LESSON #3: BRING BACK DRIVE-INS– In an effort to avoid the possible bacteria cesspools that are crowded and sticky movie theater seats (don’t lie, we’ve all had our “ewww” moments at a movie theater), could old school drive-in movie theaters (and the dirtiness of our own cars, again, don’t lie) be a new alternative in the post-social distancing era? I think so and it’s a lovely thought. There was a great optimistic read this week published by The Los Angeles Times on the topic that talks optimism and relief. Build some big screens, bring your own concessions, fill the seats, and pipe the sound through the Bose-powered infotainment systems in some of our modern cars and you’ve got a renewed and joyous movie experience.

LESSON #4: EXPAND YOUR HOME VIEWING TO SHARE WITH OTHERS— I love the news of Netflix’s new Netflix Party extension. Turning shared movies into chat room opportunities with friends you’re separated from sounds like a blast. I think we need a Netflix Party with our Feelers ASAP. Let’s get on that, fellow admins.

LESSON #5: SOME STARS END UP BEING GENUINELY NICE PEOPLE— As a school teacher, I can speak to this new hurdler of at-home “e-learning” and the challenges of not just planning it, but delivering it to my students and also my own children as a parent. Everyone I see in my professional community is doing their part, and I’m loving those outside of it that are coming to help. And it’s as easy as reading a book for others to hear. What started with Frozen star Josh Gad nightly on Twitter has expanded to dozens of celebrities chipping in to connect and entertain. Grab a device, bring the kids together on the couch or at bedtime, and enjoy a hearty tale from a familiar and kind face.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#126)

What We Learned This Week: March 1-15

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LESSON #1: HEALTHY AUDIENCES BUY TICKETS— What started as film festivals and a very surprising move last week when Sony bumped their big spring tent pole No Time to Die from its so-close-you-can-taste-it first week of April release date seven full months to their fallback spot of November, the mainline movie industry has been frozen by the Corona virus pandemic. Here’s a frequently updated list of the delays and cancellations.  Shocking or not and carrying all the #firstworldproblems level of disappointment, you can’t blame them one bit. If it’s not a good time to maximize reception, wait and hold until when it is. That’s smart business instead of obstinacy and impatience. For the movies, the buzz will only grow.  What won’t grow is Lesson #2.

LESSON #2: THIS HURTS THE LITTLE PEOPLE THE MOST— Big studios have other revenue streams and deep cofers to survive a pause period like this. The people that don’t are the small businesses down the industry ladder. With the lists of closures, lockdowns, and avoidances growing by the day and minute, it’s the day-to-day service workers that depend this steady entertainment industry the most. Disney CEO Bob Iger isn’t losing his paycheck, but every concession worker, usher, ticket taker, and 9-to-5er is. Read an excellent Yahoo article on the implications here. If some businesses lose too much, they’re not going to re-open. This pandemic will pass, but it is going to scar like a forest fire on the tree rings of time.

LESSON #3: IT’S TIME TO DISCOVER THE NEXT LAYERS OF CINEMA— With the A-list and blockbuster parades derailed for at least a month (and likely more), casual fans are going to lament not having any new film content to digest. Sure, you could hit the couch and play a zillion old favorites from physical media collections or streaming services you’ve seen dozens of times. I get that craving for comfort food, but why not dig a little deeper to find something truly new. If there is a tier of cinema that benefits from big studio theater closures, it’s the VOD market. Let this film critic tell you, there is a wealth buried treasure to be had at the B-level of cinema (after you’re done watching Outbreak and Contagion of course). It’s not just the washed-up actor-led straight-to-DVD landscape anymore. Much is worthy indie film looking for an audience. Use the JustWatch website and give a little movie some love. If you’re really crazy and want to dive even deeper, YouTube has legitimate award-worthy short films for days and an obscure cinema aficionado buddy of mine sent me this shared “Cabin Fever” spreadsheet filled with links to free experimental films of all colors and sizes.  The multiplexes might be closed, but we’re never going to run out of content.

LESSON #4: IT’S TIME TO FILL IN THOSE BLIND SPOTS— If swinging into the indie and experimental world isn’t your bag and you’re stuck working from home for the better part of the next month, then it’s time to check off the wish list of movies you’ve always wanted to see. Complete those Letterboxd challenges. Comb your streaming services, borrow discs from the library, or, again, use the JustWatch search engine app to find those egregious blind spots and plot out some rich movie nights at home. For many, this is an unprecedented amount of time off longer than any Winter/Christmas break we had as school kids. Take advantage of it. Get buried in couch pillows, blankets, and whatever preventative measures you fancy, even if it’s just more popcorn.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#125)

What We Learned This Week: February 23-29

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LESSON #1: BOB IGER’S LEGACY IS ONE OF ACQUISITION— The biggest news of the young year on the business side of the movie industry dropped this week with the planned retirement date of Disney CEO Bob Iger. Without a doubt and spending with deep pockets, he turned the most popular family brand niche around into a media powerhouse. The purchases of LucasFilm, Marvel, Pixar, and 20th Century Fox were during his leadership tenure, as were numerous additions and expansions like a theme park in Shanghai and everything surging with Disney+.  I know Walt’s name is on the sign, but you could start naming a few streets and board rooms after Iger and the honors would be warranted.

LESSON #2: NO, SERIOUSLY, STOP WATCHING TRAILERS— I feel like little suds from my usual soapbox are going to always be around. That is especially true when I see another story of a meddlesome studio over-selling a film and ruining its potential essence. The case this time is Leigh Whannell’s wishes for Blumhouse not to further advertise the twists and action of The Invisible Man. I’ve heard critics report that too many scares from the movie are tipped off from the trailer. I feel like horror films have it worse with this problem than other genres. Expect it to continue until you be a discerning consumer that avoids trailers. Let’s start rubbing the worry stone right now for Candyman. That’s another teaser that, even with quick editing, shows too much.

LESSON #3: IT’S THE LITTLE THINGS THAT HELP YOU STAND OUT— We’re seemingly getting to a saturation point with the streaming services where they all need to look the same and work the same to get customers comfortable.  I remember hearing about the Netflix-like screen functions that folks clamored to have on Disney+ after its launch in November. While content and price point always win, I do appreciate little nuances that can make something stand out. As a physical media fan and special features nut, I dig what Amazon Prime Video is doing with their Trivia Section. I love the easy information right there at viewers fingertips. Maybe little perks like that can get us off of our devices to watch and learn all in one place. Nice work, Amazon.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#124)

What We Learned This Week: February 17-22

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LESSON #1: THE CURRENT PRESIDENT OF THE UNITED STATES OF AMERICA DOES NOT HAVE GOOD TASTE WHEN IT COMES TO MOVIES— It’s rare this column space goes political but the reaction of Donald Trump to Parasite deserves admonishment. His jeer-laced and mocking misunderstanding of the South Korean Best Picture winner and his dog whistle call for returning to Gone With the Wind are just another chapter of his deplorable and ignorant public nature.  The man has no taste in movies, let alone much taste in anything else, but that’s for a different website. Meanwhile and by contrast, let’s long for the days where we had a POTUS with actual acumen and a discerning eye for good film. In case you missed it, Barack Obama made cinephiles proud with his eclectic and topical best of 2019 list of movies and television. Someday, intelligence and grace will return to the Oval Office.   

LESSON #2: GET YOUR KOREAN ON— Want to be smarter than the Cheeto-in-Chief, bone up on and absorb some fantastic international cinema. There are riches to be found and, thanks to Parasite, all things South Korea are hot right now. If you don’t know where to start, check out one of the many buzz-worthy and click-bait-sourced “must see” lists (one, two, three) that have been crafted for South Korean selections. The commonalities and picks are solid anywhere you look.

LESSON #3: SOMEWHERE IN THOSE BUTTONED KNICKERS, MICKEY MOUSE AND DISNEY MIGHT ACTUALLY HAVE BALLS— A large section of the entertainment audience has groaned for a long time, and not just with the company’s acquisition of 20th Century Fox and their catalog of darker material including Alien and Deadpool, that Disney does not have the courage to release or even create movies with stiffer ratings. They get called sanitized quite often. We have argued that they don’t realize worthwhile and solid stories fitting of their image can still have PG-13 and even R-rated content. That will change ever so slightly with Mulan at the end of March. It will be the first of Disney’s line of re-imaginings to carry a PG-13 rating. While our female Chinese warrior isn’t lopping off heads anytime soon, this is a step in the right direction and sign that Disney may be beginning to take some of these grander stories seriously.  

LESSON #4: CUT A GUY A BREAK— The interminable roller coaster production history of the DCEU has gotten a great deal of click bait, but not enough shared honest truths. Even when legit news comes out, it gets questioned and twisted like crazy by fan agendas and haters. Look no further than the Zack Synder saga of his departure from Justice League. People and speculation were far from kind. The next guy in that universe that needs to be cut a break is Ben Affleck. Reading him in The New York Times describe his personal struggles with alcohol and other vices while wearing the cap and cowl is eye-opening, sad, and humbling. Too many so-called fans shout and nitpick at every little detail and too often forget the people underneath and the inordinate pressures put on them. Speaking of Batman, let’s not do that next with Robert Pattinson over one snippet of test footage and some set photos.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#123)

What We Learned This Week: January 20-February 16

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LESSON #1: IF YOU WANT TO LAUGH AT A FILM SNOB HISSY FIT, COME SEE THIS— If you think a few of my Feelin’ Film group social media posts about the work myself and others do is a big heap of #firstworldproblems and #whitepeopleproblems, groovy and uptight Californians have me beat. You have to see this and laugh. The Hollywood Reporter headline reads “Hollywood Critics’ Groups Squabble Over Who Is a Hollywood Critic.” The story here is the former Los Angeles Online Film Critics Society has recently re-branded into the less-of-a-mouthful Hollywood Critics Association and the Critic’s Choice Association, who run the popular awards show of the same name are upset about confusing or inaccurate representation and potential dual membership. Lawyers are involved and everything. Face, meet palm. Inclusion should be the winner here, not selfishness. This is the kind of tiff and behavior that gives the rest of us critics a bad name. Let this Chicago Indie Critics founder and director guy over here tell you. There is room for two groups. There is room for a dozen groups. This should be “the more the merrier” for access, audience, and enjoyment and not a playground finger-pointing throwdown. Clean it up, Los Angeles, and unbunch your drawers.

LESSON #2: WE NEED MORE GENUINE BLACK STORIES— Folks, I have to open with a huge shout-out to the work of Feelin’ Film’s new “Black Label” podcast to bolster this lesson. The roundtable of Kolby Mac, Erynne Hundley, Caless Davis, and Emmanuel Noisette are two episodes into their presentation run and their conversations about representation, black voices, and overcoming tropes is essential listening. A victory of what they clamor for arrives in theaters this Valentine’s Day weekend in the form of The Photograph.  Starring Issa Rae and Lakeith Stanfield, we have a mature and honest ethnic romance free of the forced flaws of baited debates and hammy theatrics too often saddled on this demographic by mismatched voices.  See this movie immediately and give the new podcast a hearty listen. Demand more and we might just get more. We’ve got four vivacious critics doing that here. Join them!

LESSON #3: SAVE A LITTLE SOMETHING FOR THE MOVIE— For the last two years after the Super Bowl, I’ve used this “What We Learned This Week” space for a “No More Trailers” challenge and soapbox.  I’ll link those previous rants and shorten the sermon this year to this lesson.  Less is always more. When I watch the trailer for F9, I feel like I’ve already seen too much of the movie, surprises and all.  It’s the exact example why I advocate not watching trailers to things you know you’re already sold to see.  Save something for the movie. Likewise, Sony has already released Billie Eilish’s James Bond theme song “No Time to Die” nearly two months in advance of the film’s premiere. I understand the promotional aims and needs, but, sheesh, do that two weeks before the movie, not two months.  You’re going to overplay this song before it even gets its proper placement. Save something for the movie. The best tease of the week on the positive end was Matt Reeves’ “camera test” peek of Robert Pattinson in costume for The Batman. Imagine if that Michael Giacchino noir music taste and its scarlet-glow reveal comprised the ONLY teaser/trailer we would ever get for the future blockbuster. Mission f’n accomplished for tone setting and frenzied anticipation.  Your triggered curiosity alone destroys your wallet for the future $9. That would be amazing, but, sadly, we know more and likely too much is coming.

LESSON #4: LET’S SEE HISTORY MAKE A NEW FUTURE— It’s not too late to react to Parasite’s historic Oscar night victories. As the first foreign language film to win Best Picture, it’s name is now forever etched in movie history and trivia game cards.  The challenge to have this historic success actually forge a new direction going forward in the industry. If Parasite becomes a one-year wonder and a thrown bouquet outlier for the rest of the decade, the excitement, good will, and growth possible all fade. Let Parasite be your gateway to more independent and foreign cinema. Don’t be scared of subtitles whatsoever when there is a cognitive benefit to be had. There is a wealth to discover and love. Find it. Celebrate it. Let it make you a better lover of movies. If you need help with that, we’ve got friendly aficionados all over the Feelin’ Film Facebook group.

LESSON #5: THERE IS MORE BEYOND THE OSCARS— For true fans of movies, this was a very good year at the Oscars led by Parasite. Good films, wonderful performances, and eclectic talents were given their due by the Academy and our own Feeler’s Choice Awards that matched the Oscars frequently (Excellent recap show, Aaron and Patch!). But, there’s even more. Before 2019 fades more with the advancing calendar, look back to the Independent Spirit Award winners given the night before the Oscars. In many ways, the likes of The Farewell and Uncut Gems are honored films equal or better than the Oscar winners. Fill your watch list and future queue from the Spirit Award winners before the Academy’s and you’ll get some really good stuff. 

LESSON #6: THERE IS NO SHAME IN SOLITUDE— Lastly, this is Valentine’s Day weekend where it’s also “Singles Awareness Day” because you’re never more aware that you are single than on a cheesy holiday like this one alone. There’s no shame in that. In fact, there’s comfort to be found. Last year, I really enjoyed this piece by the blog Lucy Goes to Hollywood addressing the stigma of going to movies alone. No one who does that is a loser and the experience actually has its own strength and catharsis. I call it an occupational hazard, but it also counts a “me time.” An excellent article on The Stylist by Kayleigh Dray continues the idea of self-care that comes from going solo. Keep that in mind while chasing your couple-dom. You’re doing fine without that extra significant other.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#122)

What We Learned This Week: January 1-19

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LESSON #1: JANUARY SHOULD BE RENAMED “QUALITY MOVIE HIBERNATION MONTH”— Welcome to the doldrums of winter, folks.  We all know the reality.  This is the dumping ground for movies not good enough for the Oscars and not bankable enough for spring or summer tentpole status.  Annually, expect a cheap horror movie success, a Liam Neeson ass-kicker, and big-stars cashing paychecks on weak projects. Get your enjoyment where you can with Bad Boys For Life, Underwater, Dolittle, and more.  I’m a credentialed film critic with scruples.  I haven’t been to a press screening since before Christmas.  It’s that bad and always is.

LESSON #2: “SNUBBED” IS AN OVERUSED AND UNFAIRLY USED TERM— You know, I’ve been convinced. I’m going to drink the Aaron White Kool-Aid.  When recently talking about film scores I’m listening to in the Feelin’ Film Facebook group, I labeled Matt Morton’s Apollo 11 score as “snubbed,” and Aaron admitted that term is wearing as thin with him as “masterpiece” is for me.  I do need to realize that there’s only room for five nominees each year and that the Oscars are a popularity contest of a still-poorly-comprised voting body.  These aren’t complete snubs.  They have backers and votes, just not enough.  They weren’t intentionally slighted and “snubbed” is too negative.  Better terms are needed.  Challenge accepted, Aaron.

LESSON #3: DIVERSITY AND INDEPENDENT FILM ARE STILL OVERLOOKED AT THE HIGHEST LEVEL— The challenge begins here.  Let’s not use “snub” to still talk about deficiencies in the 92nd Academy Award nominations.  For all of the so-called efforts of weening out inactive members and adding diversity, the results aren’t showing it between Green Book winning last year and this list of extremely plain nominations. Go ahead and get the #OscarSoWhite swag out again. The Academy deserves to be called out for this kind of thing.  Women and people of color (and not just black, just ask the team of The Farewell) are still missing higher recognition.  If you look at what was nominated and from what studio they came from, you will see money and favoritism talking. The movies backed by the distributors with the deepest pockets and most lavish “For Your Consideration” campaigns (especially Netflix and their quartet of The Irishman, Marriage Story, The Two Popes, and I Love My Body) scored the spots. If you were little and independent, like A24’s Uncut Gems, The Farewell, and Booksmart, you were ignored. Those losses are consistent top to bottom and not just in the major categories. It’s a minor miracle little shingle NEON squeezed what it could out of Parasite (6 nominations) and Lionsgate got anything at all for Knives Out and Bombshell. If this were politics, we would be talking about the equivalent of “campaign finance reform” from studios buying unfair favor and nominations. Maybe it’s time to open the ledgers and put some rules and limits on that.

LESSON #4: POLITICS IS GETTING IN THE WAY OF FILM CRITICISM— Speaking of politics, there’s a good chance this lesson and paragraph is the first of a future full “Soapbox” edition of “What We Learned This Week,” but I was highly intrigued recently by a piece from Jessa Crispin in The Guardian that posed the title question “Is Politics Getting in the Way of Assessing Which Films Are Actually Good?”  My instant answer is a resounding yes.  Between overly saturated opinions and the constant ego to share them without tact, there are critics that cannot write without spouting some personal assessment of politics or a movie’s politics.  I could name names for hours. I call it “projecting” and I don’t think a film review is the place for that unless said politics are concretely stated by the filmmakers as intentional and deliberate.  Call that objective over subjective.  If that’s not stated, the critic is projecting and throwing s–t to walls to see what sticks for their own fancy, ego, and thirst for clicks. Don’t get me wrong.  For as much as my website is called Every Movie Has a Lesson, I firmly believe “Every Movie Has Politics” too, but, again, that’s not material for a true film review.  Save that garbage, guess work, or, hopefully, carefully manicured discourse for a hot-button editorial labeled as such.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#121)

What We Learned This Week: October 6-13

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LESSON #1: PEOPLE ARE NOT GETTING ALL OF JOKER, INCLUDING TOP CRITICS— There is a whole bunch more going on in the Todd Phllips hit than people are understanding.  Anyone who is calling that movie empty, meandering, or plotless doesn’t know what they are watching.  Watching is one thing and absorption is another. Some viewers are good at processing movies quickly or fully and others are not.  You can see that at every level, from a Letterboxd fanboy to a headlining critic.  I’ll be one that says those folks are definitely missing out.  Our guy Emmanuel Noisette lays it all out, so get your Kool-Aid glass ready! 

 

LESSON #2: WILL SMITH NEEDS A NEW AGENT— Dammit, Big Willy.  Even north of 50 years old, you still have charisma for days.  You are a joy in just about every movie you grace with your presence, including Aladdin and Gemini Man this year, but you are picking lackluster and even terrible projects to waste your glowing talent on.  Feelin’ Film host Aaron White recently posted the last decade of Will’s resume via the Silver Screen Riot podcast:

Yikes! That is one heck of a losing streak.  Will, you are rarely the problem, but you need to make some better business and professional decisions.

LESSON #3: MARVEL ARE NOT DIMINISHING ACTING OPPORTUNITIES— Former Friends icon Jennifer Aniston ranted a little this week in Variety and poked the anti-Marvel bear when she cited available roles diminishing in this era of blockbusters.  While she’s plenty right that the “midbudget original movie” market has shrunk and shifted to the streaming platforms (she should know, she makes those movies on Netflix all the time), Marvel is not the problem.  If anything, look at the sizes of the ensembles they bring together. Look how much cache those actors and actresses earn, even for being a bit player. The raised Q-rating they get for being in a fan-friendly movie does wonders for their career.  The wave isn’t missing you, Ms. Aniston. You’re missing the wave. Maybe you need a new agent like Will Smith.

LESSON #4: LEARN A LITTLE MORE ABOUT CINEMA AND SEEK OUT SOME GREATS OF PRODUCTION DESIGNS— All the green screens in the world cannot beat a legit practical set or location that has been artfully created into something fabulous and unique.  Enjoy this stellar video on some of the best production designs ever and seek out where to see some of these movies on the JustWatch app, which has now merged with Letterboxd!  My vote is The Grand Budapest Hotel.  

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#118)

What We Learned This Week: September 22-October 5

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LESSON #1: BE CAREFUL WITH OPEN INTERPRETATION— Had I written this column last week, this first lesson would have be titled “We’re Not Ready for Joker.” I saw all the lead-up buzz, all the fearful theories, and all the wild labels and had to turn it off. I wanted to stop and see the movie before adding more guesswork. After seeing it, I hunkered down in my review to stick to the film as much as possible and I’m glad I did. Too many reviews I’m seeing are diving straight to commentary interpretation and not to the critique of what’s on screen. That’s feeding the buzz monster in my opinion. That’s making a review about theory and not evidence. World of Reel nailed this by saying the hoopla can become the media’s fault and not the movie. Worse, those writers lock that opinion in my-opinion-is-the-only-opinion-that-matters cement and throw the openness of interpretation out the window. Including personal takes in a review is fine, but it can’t be the whole thing and it has to be flexible for discussion or be able to acknowledge other opinions are possible. Be careful, critics (and all fans for that matter). Know that you’re stepping out there for judgment when you go about it with a closed mind to accepting other opinions.

P.S.– Since we’re talking about Joker, here’s my extra plea to #FilmTwitter:

LESSON #2: MARTIN SCORSESE IS OUT OF TOUCH— Storied director and historical film connoisseur Martin Scorese isn’t a fan of comic book movies. Normally, that’s a “to each their own” place, but he went further to say they are are not cinema. More specifically, his damning line in an Empire interview was “It isn’t the cinema of human beings trying to convey emotional, psychological experiences to another human being.” Dammit, Marty. I love you and I’m not supposed to use this word, but you’re “wrong.” See Lesson #1 about open interpretation. Try telling that to all of us blubbering in our popcorn during the MCU’s most dramatic moments or being inspired to be better people watching Christopher Reeve or Gal Gadot. Sorry, Mr. Scorsese, but you’re out of touch. If you don’t believe all of us fans, Marty, take the word of peers.  I think Joss Whedon and James Gunn said it best on Twitter:

LESSON #3: WE DESERVE MORE G-RATED MOVIES— I love this article from The Sydney Morning Herald shared in the Feelin’ Film Facebook group (shout out to Caless Davis) on Friday. Family-friendly films on this entry rating level are an endangered species. It’s fair that modern progressive times have created more thematic infusion of heavier themes, but we cannot abandon the base and entry level. We need to demand more all-ages offerings and use our attendance to see that they become successful enough for more to be made. 

LESSON #4: HAND-DRAWN ANIMATION AT THE HIGHEST LEVEL HAS A CHANCE— Speaking of G-rated movies, Walt Disney Animation’s newly installed president (and film director) Jennifer Lee was asked what changes could be coming during her regime.  One of the possibilities was a return to hand-drawn animation.  “Being open” is good enough where we can put the Lloyd Christmas GIFs to good use.  The hope is music to my ears and what a treat a traditional animated film would be!

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#117)