What We Learned This Week: November 2-8

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LESSON #1: WE’RE RUNNING OUT OF THINGS TO LOOK FORWARD TO— By this point of any movie year with the calendar crossing into November, we would have film festival buzz from around the world announcing new films emerging for Oscars. We would have one or two big-studio early Oscar contenders like Joker, A Star is Born, The Departed, or Argo that dropped in October to beat the pack in a weak month of mostly horror offerings. The first weekend in November has delivered Marvel and James Bond movies over the years. We would be weeks away from a Disney/Pixar Thanksgiving tentpole with December not far behind for both prestige and blockbusters. 

But this is 2020. None of that feels present or possible. A parade of top-flight movies like No Time to Die and others continue to flee to 2021. Wonder Woman 1984 appears to be the only one left and one has to think it’s a matter of time before it blinks too. Folks, that’s the reality and it’s a meager one. We (and investors) are going to have to continue to be sustained by digital and VOD events and small indies, even if they are lesser than what we hoped. We’re at a “something is better than nothing” point with 2020.

LESSON #2: HOW MANY HAVE YOU SEEN?— If the box office year ended today, the box office champion of 2020 would be Bad Boys for Life with a $204 million domestic total. Inflation set aside, that would be the lowest annual champ since 1995 when Batman Forever was king with $184 million. By a large margin, 2020 is the lowest earning industry year since 1981. Removing the 2019 carryovers, the rest of the 2020 top 10 would include Sonic the Hedgehog, Birds of Prey, Dolitte, The Invisible Man, The Call of the Wild, Tenet, The Gentleman, Fantasy Island, The New Mutants, and Like a Boss. How many have you seen? If you dive to the digital charts, the most-watched movie is Hamilton, followed by Borat Subsequent Moviefilm, My Spy, Extraction, Phineas & Ferb the Movie, and Mulan. How many of those have you seen? If those fingers from the second list outnumber the first, that will tell you how bad of a year it’s been.

LESSON #3: THERE IS NO BAILOUT COMING— On the heels of theater chains circling the drain (AMC) or completely going under (Regal), some folks are hoping for government rescue. Keep dreaming. If regular citizens can’t get better than a one-time check that barely equates a month’s livelihood, frivolous non-essential businesses like movies aren’t a priority. Unlike massive economy drivers and bigger special interests like the auto industry, the film industry is fluff. There’s no money in it for the government to bail theaters out, no matter who wins this as-yet-undeclared Presidential election. Rescue is going to have to come from someplace else.

LESSON #4: MOVIE PRESIDENTS > REAL-LIFE PRESIDENTS— I don’t know about you, but when I watch a good fictional movie President of the United States, I daydream what it would be like to have that character actually be the Commander-in-Chief in normal life. I see Michael Douglas in The American President, Bill Pullman in Independence Day, Kevin Kline in Dave, Harrison Ford in Air Force One, Morgan Freeman in Deep Impact, and many others and get lost in those dreamy thoughts compared to the times of today. I want that kind of real President, unfleshed out policy backgrounds be damned (because we know movies don’t actually cover all that). Even with that specificity of imaginative wonder, good characters like those are part of the escapism of movies. Coming out of this election year, go ahead and indulge in a President that will throw a man off his plane. Who’s your favorite movie President?

LESSON #5: FIND MOVIES THAT BRING JOY— The first three lessons of this column have been rough. The COVID-19 virus is experiencing a second surge. The Presidential Election has set off its hostile tizzies on both sides. Man, we just need a lift. We need movies that punch with joy. In the recommendation slot of WWLTW, I present this video submission from the Film Positivity channel on YouTube (give them a like and a subscribe). Their ten choices of Cinematic Joy are excellent. What would be yours?

 

 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#144)

What We Learned This Week: September 21-October 4

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LESSON #1: THE WORLD CAN USE A DOSE OF BORAT RIGHT NOW— The rumors were always present that a Borat sequel was in the works from Sacha Baron Cohen. After a few months of secret shooting during the pandemic, Borat: Gift of Pornographic Monkey to Vice Premiere Mikhael Pence to Make Benefit Recently Diminished Nation of Kazakhstan will be unleashed to the world via Amazon Prime just in time for Election Day. Yes, you read that right. Expect the Vice President to be made an easy mark. In this election year, the world is ready for this kind of scathing laughter and cringe comedy. Bring it on.

LESSON #2: WE LIVE IN A WORLD WHERE EVEN THE BEST ARTISTS NEED PAYCHECKS— Barry Jenkins has quickly gained legendary auteur status with his Oscar-winning Moonlight and equally vibrant follow-up If Beale Street Could Talk. Word broke Tuesday with a headline that looked out of We Got This Covered or The Onion if it didn’t say Deadline above it. Jenkins has been tabbed by Disney to helm a follow-up to the CGI-reimagining of The Lion King. Before you dust off your The Lion King 1½ and The Lion King II: Simba’s Pride DVD collectors items, word is this will be a new direction and even a prequel highlighting a young Mufasa. Begrudge him or shake your head all you want, but I say this all the time in this column space: This is a business first and art exposition second. That happens the second you put a price tag on anything. Dozens of indie-level directors have done this in our recent history (David Lowery, Ava DuVernay, Colin Trevorrow, Gareth Edwards) and even more have done it for decades (Nolan, Spielberg, Scorsese). It’s “one for them and two for you.” It becomes about, 1) the effort you put in the big one, and 2) what that paycheck allows you to do next. Take DuVernay. She flipped that A Wrinkle in Time money into When They See Us, an upcoming Colin Kaepernick bio series on Netflix, infused money into her ARRAY distribution company for black artists, and helped launch the Evolve Entertainment Fund to promote inclusion. That’s not the worst aftermath and use of taking the big money. Let’s see what Jenkins can do both with the project and the cache. 

LESSON #3: AWARDS SEASON STARTS NOW– Film lovers, it’s October and, even during a reduced year of overall releases, the season of golden harvest is upon us. Oscar season! The virtual and drive-in versions of the usual top-notch film festivals are highlighting some early contenders to watch for. The early buzz leader is Nomadland from celebrated director Chloe Zhao (another indie darling like Jenkins who took the Disney/MCU money with The Eternals). The Frances McDormand starrer won the People’s Choice award at the Toronto International Film Festival, the top prize of the Venice Film Festival, and is slotted as the centerpiece of the New York International Film Festival. Close on its tail are the rave reviews for Regina King’s One Night in Miami. Keep an eye on the upcoming Netflix debut of Aaron Sorkin’s The Trial of the Chicago 7 for another potential frontrunner. Folks, after months of random cast offs and C-level films landing on VOD and streaming sites, the top shelf stuff is coming. Now, the new diversity measures for the Oscars are a whole other (and wonderful) thing. We’ll save that for another WWLTW.

 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#141)

What We Learned This Week: September 14-20

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LESSON #1: THE LANDSCAPE IS NOT READY FOR BLOCKBUSTERS— This first lesson isn’t about desire. With all of the #firstworldproblem wishes, we all miss big event movies. It’s the setting and the earning potential that are not ready. Not enough states and locations are safely open to distribute something wide. Socially-distanced theaters don’t have enough takers or enough seats to make money. Studios either foresee that (and keep delaying) or don’t (and get their harsh baths and haircuts). Look no further than Warner Bros. and Tenet. Watch it fall tremendously short of its budget and maybe cause more harm than good. Watch the PR department spin their own numbers to save face.

LESSON #2: THE DIGITAL OPTION CONTINUES TO IMPROVE AND GRAB PEOPLE— As it stands now, Mulan has made more money than Tenet. Nine months ago, would you have ever thought that was possible? I sure didn’t. Conservative estimates have the Disney re-imagining earning north of $250 million and counting while Tenet just passed $200 million and is struggling to gain repeat business. That echoes Lesson #1. The cherry on top for Mulan is its Velcro to grab and keep new customers. So far in September, Disney+ is experiencing a 68% bump in app downloads coupled with a 193% surge in spending on the app. That follows a previous 79% boost in July attached to Hamilton’s debut on the steaming platform. Something is becoming better than nothing and more is more. Could digital be the new savior until this pandemic lifts. At Disney, let’s see what happens with Black Widow and Soul delays. At WB, we see them sharpening their HBO Max ax.

LESSON #3: HIGH-LEVEL SOCIAL MEDIA HARDBALL HELPS NO ONE— Speaking of Warner Bros., I don’t even know where to begin with the Ray Fisher vs. Warner Bros. fight. With the bold claims being laid and the hills-to-die-on being molded in both directions, this has gone past the stages of “spat” or “disagreement.” The trouble is this is one lower-level actor against a media giant. The success rate is low and the ostracization rate is high, but Ray Fisher strikes me as the kind of guy with that kind of conviction. He’s going to go down swinging. Who do you believe in this feud?

LESSON #4: PEOPLE OF GOOD TASTE OFTEN COME FROM GOOD TASTE— If I were to poll you folks and ask who makes the best American family films right now, I bet the #1 Family Feud survey answer would be Pixar. They make the consistent best storytelling and lesson-rich content. If you’ve ever wondered what people of good taste like Pixar found their taste, check out a pair of excellent Letterboxd lists of age-based recommendations collected from a team of their directors. Their 7-12 list and their 12-and-up list feature some of the absolute best family-friendly films. Indisputable perfection right there.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#140)

What We Learned This Week: August 30-September 13

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Welcome back to a renewed start for “What We Learned This Week.” I wanted to say a quick thank you for your patience with this school teacher and the month-long hiatus to get the day job in order during this time of tumultuous landscape change in my profession. It appears the hand basket of hell holding the world is still woven strong, even in the movie business. Let’s hit the chalkboard and vent.

LESSON #1: EVERYONE IS ALLOWED TO BOYCOTT— Let’s say this as simple as possible for a few lessons to hammer a few nails in nice a slow. First, you are allowed to boycott whatever the f–k you want, be that a movie, a politician, stance, or general topic, like say Mulan or the Netflix film Cuties. It’s classic “you do you.” You pick your spots and choose your hills to die on. Choose wisely because Lesson #2 is also in effect. 

LESSON #2: EVERYONE IS ALLOWED TO DISAGREE WITH YOUR BOYCOTT— When you go your “you do you” route, other people are bound to go another direction. If you don’t want them to berate your chosen boycott pillar, don’t shame them when they disagree to match said boycott. That’s the challenge of taking the stances you take. You open yourself as a person up to judgment as much as, if not more, than the chosen topic. That’s where your moral consistency matters more than the topic. Hopefully, those people who have chosen their hills to die on have completed the due diligence of research and reflection to fully inform and understand their decision. If you can’t answer “why” with any substance for the stance you’ve taken, then you’re not ready for your boycott and are doing it wrong. Maybe you need Lesson #3.

LESSON #3: SEE OR LEARN THE THING YOU’RE PISSING AND MOANING ABOUT WITH YOUR BOYCOTT BEFORE YOU “CANCEL” IT— Here’s a full, blunt, and honest first-person admission from me as a person AND as a film critic. If there is one thing I cannot stand, it’s someone who takes on stump speeches, boycotts, and cancel culture movement protests without seeing, experiencing, or learning about the thing you are hating or defending. If you cannot answer that “why” from Lesson #2 with substance, I lose a measure of respect for you, especially if you are pissing and moaning sight unseen for what you are complaining about. Have you seen Netflix’s Cuties? No? Then STFU. Go see the damn thing. Ruffle your feathers. Grit your teeth and get through the thing you supposedly will hate or disagree with. Then you can pass your judgment, light your torches, and take up your pitchforks. You sound infinitely stronger with your boycott if you actually know what the f–k you are talking about with tangible experience. What you need to maybe do (not the case in all things) is Lesson #4.

LESSON #4: PRACTICE SEPARATING THE PRODUCT FROM THE PARTICIPANTS— This is where Mulan rises to be a perfect example of many that apply to this lesson. Disney’s newest re-imagining has been engulfed to a large degree by off-camera controversies of politics and business practices. They have to and will weather that flak. The finished project and its intent is an entirely different thing to judge than the aims and efforts to make it. It may not always work, but you have to try and separate the person from the performance, the product from the producers, and etc. Film critics should review the film as the film in a review. Save the editorial comments that aren’t on screen for a different section of the paper. Mulan is a fine film with excellent entertainment value with likely questionable origins, no doubt. However, you know what, the same can be said about every Tom Cruise, Bill Cosby, Kevin Spacey, or (*insert canceled person*) work. Enjoying the finished product of someone on your chosen cancel list does not condone said person. If we cancelled every piece with any tie to a questionable sidebar issue, you and I wouldn’t have very much to watch. Call it the price of poker. Choose your boycotts accordingly and, again, be ready for Lesson #2 and Lesson #3.

LESSON #5: THIS IS ALL A BUSINESS FIRST AND AN ART EXPOSITION SECOND— I get to this lesson and the biggest nail to drive home that too many people still just don’t get. As soon as the very first movie charged a dime for a ticket, this became a business first and an art exposition second. Art is wonderful, but if it doesn’t make money, you’re not going to get more art that you want, plain and simple. The goal of the studios and the A-list artists is to make money. We would all love if the entertainment and art end of it all mattered more, but it doesn’t. Paychecks win. Disney does what they do, stomping with hubris, washing what they wash, and cutting corners, to make money. Adam Sandler can make his empty threats about an Uncut Gems Oscar nomination for finally going for the art instead of dollar signs, but he was always, always, always going to return to what butter his bread with Hubie Halloween. They can’t cry and neither can you about such #firstworldproblems. If you don’t like it, good, don’t spend your money on said thing, turn the channel, or scroll on by, but be ready for Lesson #2 and Lesson #3 once you open your mouth to piss and moan again.

LESSON #6: IT’S PERFECTLY OK, IN FACT RECOMMENDED OF YOU, TO GROW, EVOLVE, AND CHANGE— Now, I rant all of that to say this. Grow with your art and entertainment. Open your mind to new things and other ways of thinking different from your norms because the world doesn’t revolve around you. Other people have different situations that yours and the judgment you put on it. Likewise, open your heart to empathy that you are missing or haven’t discovered. Have the personal integrity to be willing to change if necessary. You’re not weak to do that. You are wise instead. If you watch Mulan and loved it for what it was, still learn about the bad practices behind it and understand that side of debate. If you abhor the topic of Cuties, good, you can and you should, but learn and understand that the film doesn’t glorify the ugliness you hear about. It’s quite the opposite in fact.

Heed these lessons well and welcome back to “What We Learned This Week.” We’ll go softer next week, I promise, because apparently, it wouldn’t be a WWLTW in 2020 if didn’t talk about Christopher Nolan.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#139)

What We Learned This Week: The New Future of Movie Theaters “Soapbox Special”

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SOAPBOX SPECIAL: The New Future of Movie Theaters

During this last month or so of our collective national and international quarantine, I’ve been holding the topic of re-opening movie theaters from my usual “What We Learned This Week” columns for a “Soapbox Special.” There have been so many articles, so many perspectives, and so many rapidly evolving updates and changes that I couldn’t distill them down into one little lesson or column entry. 

With several regions of America starting to re-open (including my own state of Illinois and city of Chicago), it was time to get on the stump and arm the cannons. I put some of what follows into spoken word recently on an episode of Mike Crowley’s “You’’ll Probably Agree” podcast, but the issue has grown since then. Click into the multitude of links in the lessons for the deeper referenced stories. They are well worth their reads and your attention. The theme of this all can be summarized as cautiously optimistic.

LESSON #1: WHAT WOULD IT TAKE TO GO BACK TO THEATERS— I’ll open this rant back in late May with polling from Variety. It featured a survey of consumer comfort. Here are some bulleted results in numerical order:

  • 91% requested hand sanitizer stations
  • 90% say the most important factor is a cure for COVID-19.
  • 86% supported limited screenings for cleaning time
  • 75% support employees temperature checks
  • 70% would rather watch a first-run feature at home
  • 61% would feel better about mandatory face coverings
  • 60% support audience temperature checks
  • 47% were comfortable buying concessions
  • 46% were comfortable using public restrooms at theaters

There’s more there in that article, but those were the highlights. Beyond even that poll, you’ve got more and more segments of the population who won’t feel comfortable with any public event, let alone a movie, without a vaccine in place. Putting any number of these initiatives in place would be costly, especially for theater chain companies reeling on the edge of bankruptcy. 

LESSON #2: WHAT DOES THAT FUTURE LOOK LIKE— Any of those changes from Lesson #1 would make for a very different setting than the “normal” way we’ve been going to the movies for the last century. Many editorials and articles (Seattle Times in May, Vulture in May, and Quartz in June) have tried to talk that out exhaustively with every guess in the clouds. For example, many of us have embraced reserved seating as a way to select our spots, skip crowds, and guarantee seats even if we walk in last minute to avoid 20 minutes of senseless trailers (I know that’s not just me, *wink*). The activity timeline changes upward if we are to stand in a line for temperature checks and even downward if there are no concession lines or needs anymore, which is a tremendous business hit to the theater chains that have been bolstering their kitchen capabilities and choices beyond candy and popcorn for the better part of the last two decades. The other word in there everyone wants to avoid is “crowds.” Can that be accomplished with roped off sections, skipped seats, or an all-reserved seating model (which some older theaters don’t fully have)? In the meantime, you’ve got companies fumbling financial footballs and poking public outcry bears (bravo Michael Phillips) over requiring or not requiring masks (and reversing courses) and other measures before they even open. Do you really trust them to get all of this right on the first try here in July?

LESSON #3: THE OPTION OF AUTOMATION— Piggybacking off of Lesson #2, one potential solution could be artificial intelligence, as crazy at that sounds. According to Variety in May, some theaters in Korea were considering “contact-free” technology.  Theater chain CJ-CGV replaced its human staff with AI robots and automated kiosks for scanning and handling ticket transactions. Concession stands were replaced with app-powered and LED-controlled pick-up/delivery boxes. Leave it to tech-savvy Asia to be the tip of that spear. Could the likes of AMC or Regal pull stuff like that off, again, while teetering on financial failure? How do data-danger-minded consumers feel about that?

LESSON #4: COMPANY SURVIVAL IS PERILOUS— The first three lessons constitute a forecast and some great ideas, but who or what can afford those measures? After months of virtually complete closure, save for some door-front concession hawking, large theater chains, especially AMC (which includes the Carmike brand), are in the financial toilet. Bailouts and loans are hard to come by and “junk” status is hitting stock reports. You even have Amazon interested in gobbling up AMC, which would be quite interesting. It may require a rescue such as that. This peril is international as well with CineEurope reporting a possible $20-31 billion loss for the year. Even reopening isn’t an instant cure. The majority of profits for these companies are dependent on concessions because of the high ticket receipt percentages going back to the studios, a gouge that has been increasing over the years at the high blockbuster level (Thanks, Disney). If the food areas are closed due to viral fears and health code regulations, that destroys earnings. 50% capacities of social-distanced seating doesn’t help theaters either. Even 50% might be optimistic. There are theaters opening at barely 25% capacity. 

LESSON #5: “TOO BIG TO FAIL” IS LOOKING FAILURE STRAIGHT IN THE FACE— And with that we reach the studios’ level of wallet hit with an inactive theater distribution market. Even with their demanded big bites of the pie, half-filled (or less) theaters do not help them either. This is especially the case at the blockbuster level. No matter the anticipation demand or potential staying power of a really big hit flick with less competition, it is exponentially harder to recoup $200 million-budgeted tentpoles and their $100+ million marketing campaigns if sizable fractions of the screens holding butts are gone or entire chains are shuttered. That’s why the really big stuff like Tenet, Mulan, Fast 9, No Time to Die, and more are not automatically landing on streaming services or VOD outlets. Even at a Trolls: World Tour-equivalent $20 price tag per rental (and its modest success), those giants cannot recoup those huge red balances versus getting a ticket for every head instead of every household. A little thing like The Lovebirds or Irresistible can land in the green with VOD, but not Wonder Woman or Black Widow. A business with a blockbuster class level of movies that once looked too big to fail making its worldwide billions is now failing because they have no place to go and no one able to come to their shows.

LESSON #6: STUDIOS DID SOME THIS TO THEMSELVES— Believe it or not, the studios have slowly damaged their own theatrical success/potential for years with the incremental shortening of the windows between big-screen premieres and home media release dates. Folks my age remember the months of interminable wait back in the VHS and cable TV eras before streaming services were even a glimmer in someone’s eye. For example, Forrest Gump hit theaters over the July 4th weekend of 1994. It didn’t land on VHS until late April 1995 after a long theatrical run and a winter Oscar bump. After that, it wouldn’t hit paid cable for another bunch of months and then years before basic cable made it “free.” By comparison, Joker opened on the first weekend of October last year, hit store shelves the first weekend of January 2020, and no one cares if it comes to HBO or Showtime because Netflix, Hulu, or VOD is cheaper and better. What used to be six months at the minimum (or even an entire year if you were a Disney release) has shrunk to merely 90 days on average. Sure, both Forrest Gump and Joker raked for their times, but it’s an indictment on patience versus money-grabbing. People that are willing to wait can now weather a pretty comfortable amount of time compared to the past for their 4K players and big-screen TVs in their dens. In our current COVID-19 state, we’ve all got nothing but time on our hands to do just that. Why risk health if personal patience versus some “fear of missing out” can pay one $20-30 digital download/disc price to watch a movie repeatedly instead of hauling the entire family plus concessions once, especially for something they don’t deem “big screen worthy?” The studios trying to keep the buzz constant with shorter waits will now see leverage backfire in favor of the consumer. For a current case of that, just look at Disney/Pixar’s Onward and the mere weeks it took to cave from the VOD rental level to dismissively dishing it to everyone in Disney+. With studios building their own streaming shingles, you’re going to see more of that or see more wins for Netflix, Hulu, and Amazon.

LESSON #7: THE PRICE POINT OF DIGITAL— Let’s go further with the digital wants of consumers versus the new risks and hassles of theaters. Circling back to that opening Variety polling again, remember that 70% would rather watch a first-run feature at home. And that was back in May. Imagine now knocking on the door of Independence Day, no matter how much antsy-pant anticipation and hope is out there. That same Variety polling screened respondents on online pricing with some keen results. It asked how much a “reasonable” price would be to stream top-quality productions in their home. Here are those results in numerical rank:

  • 47%- $10 
  • 20%- $20
  • 19%- only if it was free
  • 6%- $30
  • 3%- $40
  • 1%- $50, $60, or $80%

That’s 67% holding firm at $20 or under and studios need to do their own projections of math. Regardless, welcome to a more than a little bit of the #firstworldproblems portion of this entire “Soapbox Special.” Movies are wants, not needs, period. They are lovely fulfillment, but non-essential. For every one of those 6% hardcore FilmBros and cinephiles with the disposable income to drop $40 or more to see their precious Christopher Nolan film, over 95% aren’t budging or can’t afford it. Check your privilege. 

LESSON #8: ADAPT OR DIE— One way or another, change is needed at the highest level that trickles down to every screen in America. A popular industry that has weathered the advent of television, cable, and now streaming opponents and competition in its century of existence should be able to survive this. Or can they? With the Paramount Accords lapsed, is it time for studios to buy or build their own sustainable theaters to show off their own wares and keep all the profits they used to share with the chains? If studios instead mine the digital landscape successfully, do we really need multiplexes anymore? That is a question posed recently in The New Yorker by Richard Brody in a good read. They’ll need smaller budgeted films to do that, scaling so many things down. Go back to the roots. You can make a dozen solid indies or five or more star-driven mid-budget programmers like the industry used to do in the 1990s with the cost of a single MCU film. Reverting back to that level of business would require some baths and haircuts, but it would rescue the industry. It’s time to embrace those needs. In another angle, columnist Nick Clement on Back to Movies says the film industry is “f–ked.” In many respects, I highly agree with him and his fantastic stump piece speaking on unemployment and the public state of some of those aforementioned #firstworldproblems. Time and patience are the biggest needs. 

LESSON #9: “ABSENCE AWAY MAKES THE HEART GROW FONDER”— I’ve used this lesson before in “What We Learned This Week” and it’s time to end with it again. Shed away all the polling and conjecture. We all know the love for movies is there or we wouldn’t be talking about it. Look at the success of early openings and the lined-around-the-block comeback of drive-in movie theaters. It will be a topsy-turvy year, without question, even with a full return. We’ve had a zero-budget film named Unsubscribe streaking at an empty box office only to be dethroned by revival screenings of Jurassic Park putting it back to #1 in the nation, George Foreman-style, 27 years after it last ruled the multiplexes. If the year ended today, Bad Boys For Life would get the “biggest movie of 2020” championship belt in the record books. Just like Field of Dreams says, “people will come.” They just need to wait. Everyone, for that matter, from the greedy studio execs and sidelined movie stars to the lowly theater ushers and concession stand workers, needs to wait. This has sucked and it will keep on sucking, but the best answer is to wait and get through this better and healthier, personally and financially, than rushing and screwing it all up. The movies will be there. We want all the people to be there too. 

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#135)

What We Learned This Week: October 14-27

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LESSON #1: THE PEANUT BUTTER FALCON MAY BECOME THE MOST IMPORTANT FILM OF 2019— Look at me writing a clickbait headline.  I, and many others, think the world of this film (5-star review), but it is now making an impact far bigger in the grand scheme of things than another Scorsese masterpiece entry or Marvel blockbuster. Thanks to its emerging star Zack Gottshagen, The Peanut Butter Falcon has started a groundswell of hiring and representation for performers with intellectual disabilities, as outlined in a recent article in The Hollywood Reporter. That is absolutely huge and a benefit far greater to the industry than hardware and money. This is, without a doubt, the best industry story I’ve seen this month and maybe this year. Folks, see this film for how special it is and not just because of the “special” people in it. 

LESSON #2: GET THE BIG MONEY OUT OF THE OSCARS— I wonder if casual fans notice as much of the “For Your Consideration” stuff as a film critic like myself does.  I’m guessing people see the extra language on marketing materials and maybe the occasional magazine ad. Folks, let me tell you, the studio-powered promotion machines to get their films front-and-center for awards season are unchecked and on the same level as all the wild political campaigning you see in public life.  While I’m happily inundated with screeners and materials during this time of year as a critic in two awards-voting bodies, I can do the math on the sheer volume of money being spent just to get a name or two mentioned and it’s completely too much. Sadly, these full-court press tactics work on the weak groupthink voters at all the levels of this industry.  Voters should be more discerning rather than easily fickle and the pushiness should stop. More people are finally standing up to say something about it and I’ll join them.  

LESSON #3: THERE ALMOST ALWAYS COMES A POINT WHERE A FREE GOOD THING WILL SOMEDAY COST MONEY— I was as surprised and bummed as any other casual box office statistics fan when levels of the Box Office Mojo site where absorbed by the subscription-required IMDb Pro site. Amazon has owned Box Office Mojo since 2008, where I’m surprised it took this long for such a switch.  The basics are there, but the original site was so much tighter and immersive with its data. The new one is very watered down. Let’s see if it can evolve back into an industry leader.

LESSON #4: EASY ON THE INFLATED TROPHIES, HOLLYWOOD BEAN COUNTERS— Speaking of Box Office Mojo, the congratulatory headlines were inescapable this week that Joker will “officially” become the highest grossing R-rated film of all-time.  Child, please.  I do this often, but go to the inflation-adjusted numbers and slow your roll, folks.  Joker has earned over $250 million domestically and triple that overseas and deserves every success, no doubt.  But wake me up when it touches (let alone climbs near the top of) the Top 200 on the all-time inflation-adjusted list before you start handing out those title belts. It’s not catching The Exorcist at #9 or many more of the R-rated films on that list.  Dream on, Warner Bros.

LESSON #5: EVERYONE NEEDS A BREAK AND SHOULD TAKE ONE— I applaud 23-year-old Timothee Chalamat who spoke to Vogue about desperately needing to take a break from acting after a solid few years of constant work. Other actors have done it for years and it’s always a smart play for physical, mental, and emotional recharge and renewal.  As they say, “absence away makes the heart grow fonder.” Expect a committed and improved Chalamat when you see him after. More actors should do this, if even for the fact of not becoming overused and overexposed, let alone to recuperation.

LESSON #6: DON’T BEAT DEAD HORSES— In the latest log on the fire stoked by many of Hollywood’s creative bankruptcy, something that was ran into the ground will now be dusted off and run into the ground again.  Disney has tabbed Chernobyl creator Craig Mazin to join franchise writers Ted Elliott and Terry Rossio to reboot the Pirates of the Caribbean franchise.  I know I’ve said it somewhere before in this column, but put some time between death and rebirth.  Sure, when you go all the way back to 2003, it will be nearly 20 years since the first movie, but it’s only been two years since its last one.  Wait twenty years after that instead and then dazzle us with a new take in 2037. Go away and try your own “absence makes the heart grow fonder.” We still freshly remember the s–t show.

LESSON #7: SLOW THE F–K DOWN, YOU BINGER— Speaking of taking a break, the entertainment you consume is supposed to be rich and entertaining experience.  Why would you speed it up just to get more? Word around the campfire is Netflix is experimenting with the possible setting of showing its content at 1.5x speed.  Come on, man.  Have some patience.  Part of the magic of film and TV shows is the editing of pace and timing.  Those are crucial and deliberate creative traits. Don’t ruin that because of your impatience.  

LESSON #8: IF YOU WANT CUSTOMERS, GIVE SOMETHING EXCITED AWAY— Verizon isn’t hurting for business or customers, but you know they’ve dropped the swag of swag in offering full-year Disney+ subscriptions to new and existing unlimited data home and wireless customers.  That sure beats a toaster or set of steak knives. Good luck topping that, Sprint and T-Mobile. Well played, Verizon.  

LESSON #9: TURN UP THE BRIGHTNESS ON THE THEATRICAL EXPERIENCE— I won’t jump to the alarmist “ruining the the theatrical experience” level that Edward Norton in implying in a recent interview in The Daily Beast, but the firebrand actor that never minces his words is right.  Improper brightness and poor sound in cheap and untrained theater chains can make a bad enough viewing experience to turn off ticket-paying moviegoers.  If you’re going to pay today’s full prices on the promises of a superior experience to the 4K and HD stuff capable from your couch, you should get it. The luminosity talk in his interview was fascinating.  I notice it too and he isn’t wrong.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#119)

What We Learned This Week: October 6-13

Posted on by everymoviehasalesson.

LESSON #1: PEOPLE ARE NOT GETTING ALL OF JOKER, INCLUDING TOP CRITICS— There is a whole bunch more going on in the Todd Phllips hit than people are understanding.  Anyone who is calling that movie empty, meandering, or plotless doesn’t know what they are watching.  Watching is one thing and absorption is another. Some viewers are good at processing movies quickly or fully and others are not.  You can see that at every level, from a Letterboxd fanboy to a headlining critic.  I’ll be one that says those folks are definitely missing out.  Our guy Emmanuel Noisette lays it all out, so get your Kool-Aid glass ready! 

 

LESSON #2: WILL SMITH NEEDS A NEW AGENT— Dammit, Big Willy.  Even north of 50 years old, you still have charisma for days.  You are a joy in just about every movie you grace with your presence, including Aladdin and Gemini Man this year, but you are picking lackluster and even terrible projects to waste your glowing talent on.  Feelin’ Film host Aaron White recently posted the last decade of Will’s resume via the Silver Screen Riot podcast:

Yikes! That is one heck of a losing streak.  Will, you are rarely the problem, but you need to make some better business and professional decisions.

LESSON #3: MARVEL ARE NOT DIMINISHING ACTING OPPORTUNITIES— Former Friends icon Jennifer Aniston ranted a little this week in Variety and poked the anti-Marvel bear when she cited available roles diminishing in this era of blockbusters.  While she’s plenty right that the “midbudget original movie” market has shrunk and shifted to the streaming platforms (she should know, she makes those movies on Netflix all the time), Marvel is not the problem.  If anything, look at the sizes of the ensembles they bring together. Look how much cache those actors and actresses earn, even for being a bit player. The raised Q-rating they get for being in a fan-friendly movie does wonders for their career.  The wave isn’t missing you, Ms. Aniston. You’re missing the wave. Maybe you need a new agent like Will Smith.

LESSON #4: LEARN A LITTLE MORE ABOUT CINEMA AND SEEK OUT SOME GREATS OF PRODUCTION DESIGNS— All the green screens in the world cannot beat a legit practical set or location that has been artfully created into something fabulous and unique.  Enjoy this stellar video on some of the best production designs ever and seek out where to see some of these movies on the JustWatch app, which has now merged with Letterboxd!  My vote is The Grand Budapest Hotel.  

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#118)

What We Learned This Week: September 22-October 5

Posted on by everymoviehasalesson.

LESSON #1: BE CAREFUL WITH OPEN INTERPRETATION— Had I written this column last week, this first lesson would have be titled “We’re Not Ready for Joker.” I saw all the lead-up buzz, all the fearful theories, and all the wild labels and had to turn it off. I wanted to stop and see the movie before adding more guesswork. After seeing it, I hunkered down in my review to stick to the film as much as possible and I’m glad I did. Too many reviews I’m seeing are diving straight to commentary interpretation and not to the critique of what’s on screen. That’s feeding the buzz monster in my opinion. That’s making a review about theory and not evidence. World of Reel nailed this by saying the hoopla can become the media’s fault and not the movie. Worse, those writers lock that opinion in my-opinion-is-the-only-opinion-that-matters cement and throw the openness of interpretation out the window. Including personal takes in a review is fine, but it can’t be the whole thing and it has to be flexible for discussion or be able to acknowledge other opinions are possible. Be careful, critics (and all fans for that matter). Know that you’re stepping out there for judgment when you go about it with a closed mind to accepting other opinions.

P.S.– Since we’re talking about Joker, here’s my extra plea to #FilmTwitter:

LESSON #2: MARTIN SCORSESE IS OUT OF TOUCH— Storied director and historical film connoisseur Martin Scorese isn’t a fan of comic book movies. Normally, that’s a “to each their own” place, but he went further to say they are are not cinema. More specifically, his damning line in an Empire interview was “It isn’t the cinema of human beings trying to convey emotional, psychological experiences to another human being.” Dammit, Marty. I love you and I’m not supposed to use this word, but you’re “wrong.” See Lesson #1 about open interpretation. Try telling that to all of us blubbering in our popcorn during the MCU’s most dramatic moments or being inspired to be better people watching Christopher Reeve or Gal Gadot. Sorry, Mr. Scorsese, but you’re out of touch. If you don’t believe all of us fans, Marty, take the word of peers.  I think Joss Whedon and James Gunn said it best on Twitter:

LESSON #3: WE DESERVE MORE G-RATED MOVIES— I love this article from The Sydney Morning Herald shared in the Feelin’ Film Facebook group (shout out to Caless Davis) on Friday. Family-friendly films on this entry rating level are an endangered species. It’s fair that modern progressive times have created more thematic infusion of heavier themes, but we cannot abandon the base and entry level. We need to demand more all-ages offerings and use our attendance to see that they become successful enough for more to be made. 

LESSON #4: HAND-DRAWN ANIMATION AT THE HIGHEST LEVEL HAS A CHANCE— Speaking of G-rated movies, Walt Disney Animation’s newly installed president (and film director) Jennifer Lee was asked what changes could be coming during her regime.  One of the possibilities was a return to hand-drawn animation.  “Being open” is good enough where we can put the Lloyd Christmas GIFs to good use.  The hope is music to my ears and what a treat a traditional animated film would be!

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.  (#117)