What We Learned This Week: October 29-November 4

Posted on by everymoviehasalesson.

LESSON #1: SCOUTING THE RIGHT TALENT IS KEY TO MARVEL’S SUCCESS— How does this low-risk MCU blueprint keep coming up with winners? One way is by scouting comedic talent in front of and behind the camera. Look first at the casting of Marvel’s core leads: Robert Downey, Jr., Chris Evans, Chris Pratt, Paul Rudd, Benedict Cumberbatch, and, in Thor: Ragnarok‘s case, Chris Hemsworth. Each of them (follow the links) bring an easily-activated range of humor to not take themselves so seriously. If you’re shooting for overall levity, you call on the nimble and agile.  The same search for farce can be said for many of Marvel’s directorial choices: Jon Favreau, Joss Whedon, Anthony and Joe Russo, James Gunn, and Peyton Reed. All have witty and wisecracking credits on their resumes. Add director Taika Waititi’s name to that list. The peppy New Zealander behind Hunt for the Wilder People and What We Do in the Shadows merges his wholesome storytelling sensibilities with a frisky and playful side of sarcasm to sharpen the camp of the comic book content of Thor: Ragnarok.

LESSON #2: NETFLIX CAN STILL BE A BIT OF A BALLHOG— Jeff Huston of “I Can’t Unsee That Movie” has an excellent editorial piece recently talking about the day-and-date release strategy of Netflix.  Thanks to their deep pockets to win some distribution bids on prominent international film festival performers like The Meyerowitz Stories, First They Killed My Father, and Our Souls at Night, high caliber independent films are available on their streaming service at the same time as a soft and limited theatrical release.  The article calls into question how this practice actually does a disservice to the theater end of things and I happen to agree, though I celebrate Netflix plenty (see next lesson) for getting the “gets.” While it’s nice that the arthouse theater scene is being filled with something, the Netflix availability dramatically shortens any helpful effect of attendance the arthouse could really use.  There’s got to be a middle stagger of compromise in there.  Give the arthouse 4-8 weeks of exclusivity and then Netflix gets it forever, something to that effect where both benefit.

LESSON #3: NETFLIX IS ALL-IN ON ORIGINAL PROGRAMMING— We’ve been seeing Netflix’s not-so-quiet surge all year with their self-financed original feature film offerings and have been amazed.  They keep getting bigger, especially with Will Smith’s Bright around the corner.  Now the ambition and push have a target number and it’s bigger than we thought.  Recently, the streaming giant said their 2018 goal is 80 original films.  That is an astounding number that runs circles around Hollywood studios that maybe put out a quarter of that into the multiplexes.  Love them or hate them, Netflix is quadrupling down on being a big-time player.

LESSON #4: DEMAND-BASED PRICING IS GOING TO BE AN INTERESTING EXPERIMENT— We filmgoers don’t often see the business dealings happening behind the curtain and multiplex doors.  For a taste of it, read the strict details Disney is placing on theater chains for the upcoming Star Wars: The Last Jedi and you’ll get an idea of the bitter competition for the almighty dollar.  All we see is ticket prices going up and wondering why while we shake our heads and still open up our wallets.  In an effort to earn a little extra, the Regal Cinemas chain recently announced a trial of demand-based/surge pricing where the hits will cost more than the flops on your receipt.  Seeing the business end of that Last Jedi example, I get theaters trying to squeeze, but one has to wonder if such practice will work.  I don’t like its chances.  All I see are movie studios then asking for a bigger cut on top.

DON SHANAHAN is a Chicago-based film critic writing on his website Every Movie Has a Lesson.  As an elementary educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical.  As a contributor here on Feelin’ Film, he’s going to expand those lessons to current movie news and trends.  Find “Every Movie Has a Lesson” on Facebook, Twitter, Medium, and Creators Media.

What We Learned This Week: April 16-22

Posted on by everymoviehasalesson.

LESSON #1: THE “FAST AND FURIOUS” FRANCHISE HAS BEEN FOR REAL FOR A LONG TIME— I was amazed this week how many casual movie fans (and uppity critics) were surprised by the record-breaking international success of “The Fate of the Furious.”  I wonder what rock they’ve been under because “Furious 7” was a $1.5 billion worldwide smash two years ago and each film of the four films since 2009 has surpassed the gross of the previous one.  The franchise has cross-gender and cross-racial appeal on multiple levels.   This shouldn’t be a surprise to anyone.

LESSON #2: OVER-ANALYZATION TAKES AWAY FROM ENJOYMENT— After a month of incredible trailer debuts for blockbuster after blockbuster, “Star Wars: The Last Jedi” came in this past week and dropped its own microphone.  In my opinion, Episode 8 didn’t need to share a single second of footage to be hotly anticipated and successful.  The problem has been the endless mountain of clickbait websites and posts filled that have tried to analyze every second of the trailer since.  I get that pageviews and visits move the needle and anything “Star Wars” sells, but diving into every little theory and poorly educated guess is destined to take away the enjoyment of the future finished product.  Pump the brakes and just enjoy the hype.  Don’t buy into the rumor mill.

LESSON #3: THIS YEAR’S CANNES LINE-UP WILL BE SPECIAL— The hoity-toity-est of international film festivals celebrates 70 years this May with a killer lineup of potential future Oscar contenders.  New films premiere from Sofia Coppola, Noah Baumbach, Bong Joo-Hoo, Michael Haneke, Todd Haynes, Yorgos Lanthimos, Francois Ozon, Mathieu Almaric, Taylor Sheridan, Arnaud Desplechin, and Alejandro Gonzalez Inarritu.  That’s some pedigree.  Take a trip to Europe.  I’m bet the plane tickets to the French Riviera and hotel prices are more than affordable.  Hit up United.  I’m sure they’ll have room.

LESSON #4: FILMS CAN ADD AS MANY POST-CREDITS SCENES AS THEY WANT— 50/50 cheers and jeers of “that’s so awesome” and “good Lord, WTF” rained down from social media keyboards when Marvel Films and director James Gunn announced that “Guardians of the Galaxy Vol. 2” would have no less than FIVE post-credits scenes.  These stingers have been a signature staple for Marvel Cinematic Universe films.  They are both entertaining and functional to solidify the continuity of their film franchises.  You know you were staying anyway.  What’s a few more?  Enjoy the film’s kicking soundtrack, power back on your phone, and have a little patience.  If you don’t like it, go to the lobby, pee, and leave.  No one is stopping you or forcing you to stay.

 

DON SHANAHAN is a Chicago-based film critic writing on his website Every Movie Has a Lesson.  He is also one of the founders and the current directors of the Chicago Independent Film Critics Circle.  As an elementary educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical.  As a contributor here on Feelin’ Film, he’s going to expand those lessons to current movie news and trends.  Find “Every Movie Has a Lesson” on Facebook, Twitter, Medium, and Creators Media.