What We Learned This Week: December 25 – Final Edition

Posted on December 25, 2020 by everymoviehasalesson.

WHAT I LEARNED WRITING THIS COLUMN FOR THREE YEARS

LESSON #1: TAKE PEOPLE BEHIND THE CURTAIN— The entire goal of “What We Learned This Week” was to present, distill, translate, and, plenty of times, mock the wacky business side of the film industry. From tracking movie trends, showing off awards buzz, or flat-out following the money, I know I learn new things myself, even as a credential critic, every week about inner-workings of the competitive and petty Hollywood landscape and I hope you have too. I hope you’ve looked past the optics and into the dealings that make these entities and people tick.

LESSON #2: THIS IS A BUSINESS FIRST AND AN ART EXPOSITION SECOND— One of my favorite mantras to say also matches the heart of “What We Learned This Week.” I know it’s not all that nice to admit, but movies are a business first and an art exposition second. It’s been that way since they started selling tickets. Top to bottom, no one is in this industry for free. If they give something away for “free,” there are either strings attached to it or cache that will lead to spent money coming there way eventually. Personally, I’m here for the art, first and foremost. That puts me firmly in the “separate the art and the artist” camp where you’re never going to see me join a cancel culture movement for anyone or any entity. If Neo-Nazis or kitten butcherers make the best picture of the year, I’m going to watch it with open acceptance and consideration. I’m here for the movies, period, but I do the homework connected to this weekly column of following the trends and all those dealings to understand how and why the art is being made. To me, that’s being a discerning consumer as much as a lover of the medium. You can be and do both, and I hope I conveyed that well here in three years.

LESSON #3: CREATIVE BANKRUPTCY IS REAL— In seeing the volume of Hollywood news and trends over the years, I don’t want to report this lesson as true, but it’s really feeling that way, especially in this pandemic year where originality had a chance to shine with all the blockbusters scared away. For every Parasite there is a franchise sequel or remake that beats a dead horse. I get it. That stuff sells better than the risk-taking original stuff, but at some point that bubble is going to burst, if it hasn’t already with the diminishing returns of many franchises. There is always originality out there and buried treasure to find. I will always look further to see it, but I know dozens won’t. I just want to strap those people to a couch and show them something better than the junk they’re always buying.

LESSON #4: FAN SERVICE IS PART OF THE POINT— The hard part about Lesson #3, once again, is that that familiarity works and makes money. That kind of thing has come to be called “fan service” and it’s getting a bad name. In some cases, the cheap namedrops and blatant theatrics rightfully earn those groans and eyerolls. They’re lazy and reek of Lesson #3. There are some times, however, where fan service is precisely the point. If the creators aren’t connecting what is meant to be connected, then they’re doing some of their work wrong. It’s not that I can readily defend “fan service” after years of it, but more that I accept it as par for the course, so to speak. I know it’s coming and I’m over pissing and moaning about it. It makes people happy and it sells tickets, so it’s working.

LESSON #5: TRAILERS ARE HORRIBLE— From the consumer advocacy side of “What We Learned This Week,” I have chosen a few hills to die on and this is one of them. More trailers ruin a future movie experience than help it. I am convinced of that. The joy of complete, unspoiled, and unprimed discovery makes for a better movie experience every damn time compared to that mountain of BS expectations people start building thanks to overhyped and overcooked trailers. I posed a “no trailers” challenge to Feelin’ Film readers, listeners, and followers two years in a row and I hope I swayed a few people to watch less of those damn things. I promise you will like movies MORE.

LESSON #6: “EXPECTATIONS” ARE THE WORST— I will double-down on that matter of “expectations” from Lesson #4 to say this lesson title next. Expectations are not a movie’s fault. They are YOUR fault. Thanks to trailers, click bait social media, advance rumors, and behind-the-scenes scoop stories, you are allowing all of those very manufactured items to steer your tastes further than necessary. We have reached a place where we know too much about a movie before it comes out or, worse, the snark buries something before it even has the chance to try. Secrets are becoming more and more impossible to contain and clickbait feeds too much false news to go with it. Push yourself away from that trough, especially #FilmTwitter. Lower expectations on everything. Detox that junk out of your life, especially Twitter, and let a movie’s riches come to you.

LESSON #7: THE DIFFERENT DEFINITIONS OF “MASTERPIECE”— While we’re talking about hills to die on, I will reflect on what has become my most notorious one. “Masterpiece” was and still is an overused term by critics and fans alike, no matter how you define it, be that something of excellent quality or the single best work of an artist. It’s a word dropped too quickly and too carelessly. Some of that hyperbole for the sake of hyperbole then goes on to fuel some of those warped expectations from Lesson #5. Please do less of that. Reserve the term because it’s supposed to be important. You do that by having some f’n patience. Let a film breathe and age. Let it stand the test of time and build a legacy like a real masterpiece should. I’m going to keep being me and the kind of guy who will wait for an entire career to close before handing out masterpiece feathers. I hope you can too. Throughout my rants on this hill, which have subsided greatly since Dunkirk, if I have gotten any of you reading this to pause and think before using the word “masterpiece,” then that’s a mission accomplished for me. That’s the beginning of the necessary reflection. That’s classic “think before you speak” territory.

LESSON #8: PHYSICAL MEDIA IS UNBEATABLE— Take pride in those shelves at home, folks. The marketplace may be shifting to digital fronts and portability, but there will always be a place for physical media. Just like every vinyl record fan out there will tell you, movies look and sound better where you’re not chasing buffering or peak internet speeds. There will always be a place for physical media for the quality and their educational special features. A good audio commentary can be as spellbinding as the movie itself. You don’t get that watching a movie on your phone with earbuds. On a side note for this Feelin’ Film crowd. Thank you #DammitJacob Neff for making me buy more of it. Keep the wallet-destroying deals coming.

LESSON #9: THEATERS WILL BE FINE— Make no mistake, it’s been long enough in 2020 to finally admit that theaters are in the toilet right now. It’s not looking good and I feel like I have had to cover some type of bad news for movie theaters every week here in “What We Learned This Week” since March. Things may not get better soon or every next year, but theaters are going to be fine. They’re going to come out of this pandemic. There may not be as many. They may be built different or be owned by different entities than before, but they’ll be fine. All of these 2020 blockbusters continue to delay because theaters are still the #1 place to make the most money and also because that’s where movies will always look and sound their absolute best. The theater experience isn’t just a novelty. It’s the original recipe that isn’t going away. They’ve survived wars and recessions before. They’ll survive this one too.

LESSON #10: STREAMING HAS A GREAT DEAL TO OFFER— While you’re waiting for theaters, there is plenty to be consumed in the growing streaming wars happening between media giants. Someday adding all of the possible a la carte platforms may equal an old cable TV bill, but, for now, this is working splendidly. Streaming has become the top place for indie films, classic films, documentaries, and foreigh films to reach their widest possible audiences. Netflix and Disney are becoming the leaders, but Apple and Amazon will continue to grow their services. Watch also for the growing HBO Max footprint and whatever the controlling ownership of Disney does to Hulu. This bubble of collective affordability may burst someday, but it won’t be anytime soon.

LESSON #11: HOW TO BE A BETTER TALKER— Alright, those first nine lessons were the industry/trends stuff in the spirit of the column. I’m going to close with the personal learning experiences and they start here with talk. I want to thank Aaron White and Patrick Hicks for not only giving me this column space but for the opportunities to come on the mic for the Feelin’ Film programs. I bought my first Blue Snowball microphone because of this site and it’s been a boon for my skills. I still talk too fast and stumble plenty, but I’m better than I when I first started out.

LESSON #12: HOW TO BE A BETTER LISTENER— For those that don’t know, by day I’m a school teacher. That’s a profession where a teacher needs to damn near control everything about their classroom for the sake of management and authority. In that way, I can be a bulldog that steamrolls and does all the talking or typing. Hanging around in FF has made me a better listener. That’s another layer of “think before you speak.” It’s not that I’m unaware of divergent opinions. Quite the contrary. I hear them all the time, but seeing where they’re coming from is important. Any and all of us can use some practice in that department.

LESSON #13: HOW TO BE A BETTER CRITIC— Become a better talker and a better listener here in FF among a bunch of other fellow film critics has, without question, improved my professional work as a film critic. While working here, I cracked into Rotten Tomatoes as an approved critic, scoring a bucket list item I didn’t was possible. It is also here where I learned and then often shared that dynamite list of film review cliches from Letterboxd. I have vowed to avoid those tropes and the pull-quote hyperbole that comes from that bush league level of writing, even if that’s unpopular. I’ve gotten feedback that I’ve inspired a few others to do the same or even enter this official fray. In pausing on masterpiece labels, skipping trailers, lowering expectations, and bringing over the educator’s lens that works in a world where everything is evaluated to some degree, I’ve tightened by grading and rating tendences for the better. I have happily championed the prevailing notion that there are legitimate objectives to be found and recognized in all this art. I don’t buy that “art is entirely subjective” cop-out for one second and never will. I have also grown to feel obligated to stand for the best that my role as a film critic can be, especially in a consumer setting that questions their value anymore. That old adage that “anyone is a critic” fills social media and Letterboxd alike with a ton of voices. I have learned to do more, work harder, and aim to be better than the hot take artists. Sometimes that’s going to make me a film snob to some or, worse, just another white male in the groupthink, but I have sharpened myself to be consistent and produce work with integrity, even if it goes against the majority. I seek that with every review I write. I hope you can see that in my work.

LESSON #14: HOW TO STAY A MOVIE FAN— Oddly enough, the hardest part I have found about being a movie critic is trying to stay being a movie fan as well. If you sit back and ask, “Don, how could that happen when you see all the stuff you do.” That answer is good, old-fashioned work-life balance, and that’s another curtain I know I’ve peeled back here in “What We Learned This Week” from time to time. 90% of movies I watch are essentially “for work” as movies where I have a contingent press obligation to provide coverage. Sure, it’s cool that I get to see things early and for free. That access never gets old. But, believe it or not, doing this can become a grind and take up the time commitment equivalent to a second job, and one that doesn’t really pay. Being around the good folks here at Feelin’ Film has reminded me to still be a movie fan. The people in here got me to join Letterboxd and tackle blind spots, lists, and challenges together. They inspire me to make sure I still watch casual movies for fun without the notepad or laptop. Churning out reviews “for work” every week, I can forget to do that and being among fellow fans keeps me inspired.

LESSON #15: THERE IS A DIFFERENCE BETWEEN “FAVORITE” AND “BEST”— The last occupational hazard I’ll speak of here probably also counts as another one of those hills I’m prepared to mount a tombstone on. Like Lesson #2, I echo this lesson sentence often because I’ve reached a point where being a film critic and a movie fan have their limits of being hand-in-hand. Being both isn’t always the same stance or energy. Some of this goes back to subjective vs. objective, but giving five stars to Schindler’s List and five stars to Top Gun are two different things and it can be a challenge of consistency. I hope you can understand, but I HAVE to separate favorites from bests. It’s how I make sense of the world wearing both hats as a critic and aficionado. I like to say “favorites won’t always be the best movies and vice versa, but when something is both, that’s when you have found something special.” That’s my kind of poster or poetry. If you get that, then you get me and I thank you for that.

LESSON #16: GIVE GOOD ADVICE— With each edition of “What We Learned This Week,” I made it a point to always end with recommendations in some shape or form. I’ll save my most personal one for this ending. I may be a writer, critic, teacher, and a movie fan, but I am also a husband and a father above all of that. Calling back to that work-life balance, every night away attending a movie out is a night I miss dinner and bedtime at home. Those are tough choices where I cannot say yes to every event and opportunity. The perks still follow me home. In these last three years, I’ve had my own two children (7 and 6) become true movie watchers who are starting to build their fan interest. I get to open those doors for them and I love it. I’ll be the guy that says, for as much as a good parent should read to their kids, educate them in movies as well. Sit with them. Chat with them after. Engage in those conversations. With my last recommendation, if you’re a new parent now or someday in the future, start the “Mozart Effect” of film scores in the crib, move to silent movies early, or follow this essential list charted by age from Entertainment Weekly. Be purposeful. Don’t just put your kids in front of a movie and leave to get a break. Go ahead and be The Onion article of that dad getting your kids to love uncool and out-of-date media.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later), Horror Obsessive, and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#150)

What We Learned This Week: January 20-February 16

Posted on February 15, 2020 by everymoviehasalesson.

LESSON #1: IF YOU WANT TO LAUGH AT A FILM SNOB HISSY FIT, COME SEE THIS— If you think a few of my Feelin’ Film group social media posts about the work myself and others do is a big heap of #firstworldproblems and #whitepeopleproblems, groovy and uptight Californians have me beat. You have to see this and laugh. The Hollywood Reporter headline reads “Hollywood Critics’ Groups Squabble Over Who Is a Hollywood Critic.” The story here is the former Los Angeles Online Film Critics Society has recently re-branded into the less-of-a-mouthful Hollywood Critics Association and the Critic’s Choice Association, who run the popular awards show of the same name are upset about confusing or inaccurate representation and potential dual membership. Lawyers are involved and everything. Face, meet palm. Inclusion should be the winner here, not selfishness. This is the kind of tiff and behavior that gives the rest of us critics a bad name. Let this Chicago Indie Critics founder and director guy over here tell you. There is room for two groups. There is room for a dozen groups. This should be “the more the merrier” for access, audience, and enjoyment and not a playground finger-pointing throwdown. Clean it up, Los Angeles, and unbunch your drawers.

LESSON #2: WE NEED MORE GENUINE BLACK STORIES— Folks, I have to open with a huge shout-out to the work of Feelin’ Film’s new “Black Label” podcast to bolster this lesson. The roundtable of Kolby Mac, Erynne Hundley, Caless Davis, and Emmanuel Noisette are two episodes into their presentation run and their conversations about representation, black voices, and overcoming tropes is essential listening. A victory of what they clamor for arrives in theaters this Valentine’s Day weekend in the form of The Photograph. Starring Issa Rae and Lakeith Stanfield, we have a mature and honest ethnic romance free of the forced flaws of baited debates and hammy theatrics too often saddled on this demographic by mismatched voices. See this movie immediately and give the new podcast a hearty listen. Demand more and we might just get more. We’ve got four vivacious critics doing that here. Join them!

LESSON #3: SAVE A LITTLE SOMETHING FOR THE MOVIE— For the last two years after the Super Bowl, I’ve used this “What We Learned This Week” space for a “No More Trailers” challenge and soapbox. I’ll link those previous rants and shorten the sermon this year to this lesson. Less is always more. When I watch the trailer for F9, I feel like I’ve already seen too much of the movie, surprises and all. It’s the exact example why I advocate not watching trailers to things you know you’re already sold to see. Save something for the movie. Likewise, Sony has already released Billie Eilish’s James Bond theme song “No Time to Die” nearly two months in advance of the film’s premiere. I understand the promotional aims and needs, but, sheesh, do that two weeks before the movie, not two months. You’re going to overplay this song before it even gets its proper placement. Save something for the movie. The best tease of the week on the positive end was Matt Reeves’ “camera test” peek of Robert Pattinson in costume for The Batman. Imagine if that Michael Giacchino noir music taste and its scarlet-glow reveal comprised the ONLY teaser/trailer we would ever get for the future blockbuster. Mission f’n accomplished for tone setting and frenzied anticipation. Your triggered curiosity alone destroys your wallet for the future $9. That would be amazing, but, sadly, we know more and likely too much is coming.

LESSON #4: LET’S SEE HISTORY MAKE A NEW FUTURE— It’s not too late to react to Parasite’s historic Oscar night victories. As the first foreign language film to win Best Picture, it’s name is now forever etched in movie history and trivia game cards. The challenge to have this historic success actually forge a new direction going forward in the industry. If Parasite becomes a one-year wonder and a thrown bouquet outlier for the rest of the decade, the excitement, good will, and growth possible all fade. Let Parasite be your gateway to more independent and foreign cinema. Don’t be scared of subtitles whatsoever when there is a cognitive benefit to be had. There is a wealth to discover and love. Find it. Celebrate it. Let it make you a better lover of movies. If you need help with that, we’ve got friendly aficionados all over the Feelin’ Film Facebook group.

LESSON #5: THERE IS MORE BEYOND THE OSCARS— For true fans of movies, this was a very good year at the Oscars led by Parasite. Good films, wonderful performances, and eclectic talents were given their due by the Academy and our own Feeler’s Choice Awards that matched the Oscars frequently (Excellent recap show, Aaron and Patch!). But, there’s even more. Before 2019 fades more with the advancing calendar, look back to the Independent Spirit Award winners given the night before the Oscars. In many ways, the likes of The Farewell and Uncut Gems are honored films equal or better than the Oscar winners. Fill your watch list and future queue from the Spirit Award winners before the Academy’s and you’ll get some really good stuff.

LESSON #6: THERE IS NO SHAME IN SOLITUDE— Lastly, this is Valentine’s Day weekend where it’s also “Singles Awareness Day” because you’re never more aware that you are single than on a cheesy holiday like this one alone. There’s no shame in that. In fact, there’s comfort to be found. Last year, I really enjoyed this piece by the blog Lucy Goes to Hollywood addressing the stigma of going to movies alone. No one who does that is a loser and the experience actually has its own strength and catharsis. I call it an occupational hazard, but it also counts a “me time.” An excellent article on The Stylist by Kayleigh Dray continues the idea of self-care that comes from going solo. Keep that in mind while chasing your couple-dom. You’re doing fine without that extra significant other.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#122)

Episode 176: 2019 SDCC Reactions

Posted on July 22, 2019 by Aaron White.

It’s a non-traditional episode this week for us as we forego a film discussion in favor of sharing our reactions to movie and television trailers as well as news that came out of last week’s 2019 San Diego Comic-Con International. Learn about what’s coming and what will be worth our time and why.

Movie Trailers – 0:04:20

TV Trailers -0:24:36

Other News – 0:55:01

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What We Learned This Week: April 7-13

Posted on April 13, 2019 by everymoviehasalesson.

LESSON #1: MARK YOUR CALENDARS FOR NOVEMBER 12TH WITH PIXIE DUST AND MOUSE EARS— Circle the 12th of November on your calendar for the debut of Disney+, the entertainment giant’s new exclusive streaming service we’ve been hearing about for the better part of a year. And, man oh man, did they announce a menu of old and new content that looks like the binder you get at The Cheesecake Factory. The list is jaw-dropping. And that’s not even the best part. See Lesson #2.

LESSON #2: PRICE POINT ALWAYS WINS— The best part is the price. It’s a cool $6.99 per month with no ads and the future ability to bundle ESPN+, Hulu, and more. $7 is a game-changing price. Even better, if you buy the whole year at once, it’s $69.99. That’s $5.83 per month. Excuse my language, but the smell and thundering rumble you hear is Netflix sh-tting bricks and staring down an $8 billion market value drop. They just announced a price hike a few months back and now will be playing chicken against the company they relied on the most for top content. Watch their member numbers begin to drop with the financials, but they knew this had to be coming. Their shift to developing their own unique branded content is how they will stand out. No matter what, folks, I’ve been saying this now for years in this column. The price tag is always the biggest mover of an audience.

LESSON #3: STAR WARS WILL NEVER LET YOU FORGET ABOUT STAR WARS— Maybe this lesson should read: “Disney isn’t done because they’re never really done.” In the words of Steve Jobs, Disney did their own “one more thing” this week with the head-exploding title reveal and first trailer for Episode IX at the Star Wars Celebration Convention in Chicago on Friday. Now officially called Star Wars: The Rise of Skywalker, the gates are now open and the levees are broken for every theory, reaction piece, and clickbait column imaginable. I get it. Grab those web traffic pennies where you can, publishers.

LESSON #4: [INSERT OBLIGATORY “TRAILERS ARE MANIPULATIVE” LECTURE FROM THE MOVIE CRITIC]— I’ve been saving this informational video for a while for a choice teachable moment. The Rise of Skywalker is the perfect time.

Admittedly, much of this video doesn’t apply to Star Wars, but the misdirection and overhype have been proven before in this franchise. You know me. I’ll always say less is more. Not just for trailers, but be a discerning news-and-trends consumer. Don’t overthink a movie before it gets here, especially one still eight months away. If you want homework, go backward instead of forwards. Hop on the ambitious canonical rewatch schedule that is already in progress. Let history get you hyped instead of silly theories.

LESSON #5: THE SLOW DEATH OF PHYSICAL MEDIA CONTINUES— Through all this one-upmanship in the streaming world, the marketplace of discs has continued to fade. We’ve reported in this column in February how companies like Samsung are halting the manufacturing of Blu-ray players, but we’ve never seen hard numbers of the perceived decline. This week, the MPAA hit us with those statistics in a wide-ranging report. Physical media sales are down a steep 50% in the last five years and the new 4K upgrades account for only 5.3% of business. That’s a niche, not a replacement the way DVD was to VHS a generation ago. The kicker is that home entertainment spending was up 16% last year. That’s digital sales and subscription services.

LESSON #6: LEARN SOME BETTER SCIENCE FICTION— Don’t let your science fiction taste and acumen stop at Star Wars and other big names. Dive into some headier things (and still plenty of blockbusters) with high critical regard. Pick away at this Top 100 list from Business Insider and find some new films for your to-do list. Heck, maybe you’ll even watch one on a disc from a library.

DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#98)

What We Learned This Week: April 29-May 5

Posted on May 4, 2018 by everymoviehasalesson.

LESSON #1: YOU NEED TO START FOLLOWING OUR GUY JACOB NEFF— This week, Feelin’ Film debuted its newest contributor Jacob Neff and his weekly “You Should Be Watching” column. Pulling from Netflix, Amazon Prime, and Filmstruck, Jacob presents a curated list of winners that I highly recommend. The calendar portion of his column alone creates the perfect priority list. Let his discerning taste, curious spirit, and stellar research help you get the most from your free entertainment time. Follow him on Letterboxd as well!

LESSON #2: MARTIN SCORSESE IS WISE— Legendary director Martin Scorsese recently made some comments about the state of film criticism being marginalized by the aggregation and shallow examinations from sites like Rotten Tomatoes becoming the norm. He called it the “devaluation of cinema,” and he’s not wrong. This isn’t old-and-out-of-touch-man syndrome. This is a true expert and historian for the medium. I shared this story link in the FF Facebook discussion group and set off an excellent discussion any and all interested should check out.

LESSON #3: TRAILERS ARE FULL OF SUGAR-HONEY-ICED-TEA— Shocker! A two-minute sizzle reel designed to market a film and sell tickets edited by different people than the original filmmakers turns out often to be a manufactured and even inaccurate portrait of the finished product. You don’t say?! The Ringer recently put out a dynamite PSA editorial on this topic of lying trailers. Welcome to another of many reasons why I, for one, do not much stock into trailers anymore. I don’t feel sorry anymore for folks that build unrealistic expectations off of these marketing ploys. The so-called think pieces called “trailer breakdowns” might just be even worse because they double or even triple the wasted energy to dissect something that is misdirection. As always, I preach patience. Let the movie stand for itself and come to you. In the meantime, I hope the folks at Disney/Marvel take the advice of this Forbes article and don’t give us a shred or second of marketing between now and the untitled Avengers 4.

LESSON #4: JAMES CAMERON NOW CAN’T HELP HIMSELF— Last week, it was pining for superhero movie fatigue to help his own Avatar films down the road. Now that the spotlight came over, more tape recorders and cameras are running in front of James Cameron. This week, he’s dropping the hot take that 2001: A Space Odyssey lacks “emotional balls.” Well, on some level (like Scorsese), he’s not wrong to a degree. It’s all in a matter of how you say it and present it. Louis Plamondon, a burgeoning film editor friend of mine, said it best:

“A tell-tale sign that artists have reached the end of their product life cycle in terms of pop culture relevance is whenever they desperately feel the need to drop attention-seeking controversies whose timing is meant to coincide with something they have to sell.”

Cameron is clinging to relevance with a new AMC series to sell, biding time on Avatar sequels, and it shows.

LESSON #5: THE CANNES FILM FESTIVAL HAS BECOME A HOTBED FOR MORE THAN JUST PRESTIGIOUS FILM AND FANCY FASHION— The hoitiest and toitiest of the cinema world descend on the French Riviera beginning on May 8 for the Festival de Cannes. The slate of high-profile films being screened both in-competition and out-of-competition is impressive (including Solo: A Star Wars Story). What’s making more headlines than the lineup is what is NOT being allowed to join the competition. Festival leaders have stated they will not accept Netflix films at the fest, which feels hypocritical when other TV platforms like HBO (Fahrenheit 451) have films there. In a roller coaster of posturing and power plays, Netflix ended up going from threatening to withhold to flat-out skipping the Cannes Film Festival for consideration. It’s good to see snobbery is still in full swing. At least Netflix is self-aware, stating that they want to get in less fights this week with festivals, Oscar voters, and theater companies. Someone or something needs to broker a compromise.

LESSON #6: WE WILL SEE IF “FIRST TO THE MARKET IS ALWAYS IMPORTANT” REALLY MATTERS— Mixing with the world of television and eager to beat Disney to the punch, Warner Bros. and DC Comics publicly finalized their plans to launch their own exclusive streaming service, named DC Universe, later this year, winning the #f1rst troll award. Offerings will include exclusive new Titans, Swamp Thing, and Harley Quinn series. DC, in my opinion, has been superior to Marvel in the animated department (both film and television), but I will be curious to see how much film content makes the channel, since that’s where the big bucks are. This is either going to be a benefit of being first or the set-up to being one-upped by the next guy who can now scout and ahead see what they have to beat.

LESSON #7: THE ACADEMY IS CONTINUING ITS PERSONAL IMPROVEMENT TO TAKE THINGS SERIOUSLY— First it was #OscarsSoWhite and now it’s been the #MeToo movement. The old standards and blind eyes over at the Academy of Motion Picture Arts and Sciences needed every bit of the criticism and urgency to modernize and change that it’s received the last few years. The news this week that the Academy has expelled Bill Cosby and Roman Polanski from their membership is an encouraging sign that intolerance is becoming an expectation and new standard. Coupled with saddness and disappointment at the errors of these men (and Polanski’s call for due process), this effort to re-vet the books is still overdue cleanup and I hope it lasts longer than spring and two men.

DON SHANAHAN is a Chicago-based film critic writing on his website Every Movie Has a Lesson. As an elementary educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud member and one of the founders of the Chicago Independent Film Critics Circle. As a contributor here on Feelin’ Film, he’s going to expand those lessons to current movie news and trends. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium.

What We Learned This Week: April 16-22

Posted on April 21, 2017 by everymoviehasalesson.

LESSON #1: THE “FAST AND FURIOUS” FRANCHISE HAS BEEN FOR REAL FOR A LONG TIME— I was amazed this week how many casual movie fans (and uppity critics) were surprised by the record-breaking international success of “The Fate of the Furious.” I wonder what rock they’ve been under because “Furious 7” was a $1.5 billion worldwide smash two years ago and each film of the four films since 2009 has surpassed the gross of the previous one. The franchise has cross-gender and cross-racial appeal on multiple levels. This shouldn’t be a surprise to anyone.

LESSON #2: OVER-ANALYZATION TAKES AWAY FROM ENJOYMENT— After a month of incredible trailer debuts for blockbuster after blockbuster, “Star Wars: The Last Jedi” came in this past week and dropped its own microphone. In my opinion, Episode 8 didn’t need to share a single second of footage to be hotly anticipated and successful. The problem has been the endless mountain of clickbait websites and posts filled that have tried to analyze every second of the trailer since. I get that pageviews and visits move the needle and anything “Star Wars” sells, but diving into every little theory and poorly educated guess is destined to take away the enjoyment of the future finished product. Pump the brakes and just enjoy the hype. Don’t buy into the rumor mill.

LESSON #3: THIS YEAR’S CANNES LINE-UP WILL BE SPECIAL— The hoity-toity-est of international film festivals celebrates 70 years this May with a killer lineup of potential future Oscar contenders. New films premiere from Sofia Coppola, Noah Baumbach, Bong Joo-Hoo, Michael Haneke, Todd Haynes, Yorgos Lanthimos, Francois Ozon, Mathieu Almaric, Taylor Sheridan, Arnaud Desplechin, and Alejandro Gonzalez Inarritu. That’s some pedigree. Take a trip to Europe. I’m bet the plane tickets to the French Riviera and hotel prices are more than affordable. Hit up United. I’m sure they’ll have room.

LESSON #4: FILMS CAN ADD AS MANY POST-CREDITS SCENES AS THEY WANT— 50/50 cheers and jeers of “that’s so awesome” and “good Lord, WTF” rained down from social media keyboards when Marvel Films and director James Gunn announced that “Guardians of the Galaxy Vol. 2” would have no less than FIVE post-credits scenes. These stingers have been a signature staple for Marvel Cinematic Universe films. They are both entertaining and functional to solidify the continuity of their film franchises. You know you were staying anyway. What’s a few more? Enjoy the film’s kicking soundtrack, power back on your phone, and have a little patience. If you don’t like it, go to the lobby, pee, and leave. No one is stopping you or forcing you to stay.

DON SHANAHAN is a Chicago-based film critic writing on his website Every Movie Has a Lesson. He is also one of the founders and the current directors of the Chicago Independent Film Critics Circle. As an elementary educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. As a contributor here on Feelin’ Film, he’s going to expand those lessons to current movie news and trends. Find “Every Movie Has a Lesson” on Facebook, Twitter, Medium, and Creators Media.

What We Learned This Week: March 26-April 1

Posted on March 31, 2017 by everymoviehasalesson.

LESSON #1: BRETT RATNER IS FULL OF SUGAR-HONEY-ICED-TEA— Formerly prolific film director Brett Ratner, who’s been cleaning it up as a producer of Ratpac Entertainment, stepped out late last week to pontificate to Entertainment Weekly that “the worst thing that we have in today’s movie culture is Rotten Tomatoes” and added “I think it’s the destruction of our business.” You can read his full thoughts, but I don’t buy his logic. Rotten Tomatoes is too big and combines too many diverse critics for a film to be held down. If you want better RT scores, make better movies. It’s that easy. Brett is full of it and, if you’ve seen his films, as I have, you probably already knew that.

LESSON #2: WARNER BROS. IS GOING ALL-IN WITH POTENTIAL COURSE CORRECTION ON THE DC EXTENDED UNIVERSE— Pack your bags when you’re done with “Justice League,” Zach Snyder. New talent is coming. Warner Bros. already poached James Wan of “The Conjuring/Insidious/Saw” fame for “Aquaman” two years ago and last month Chris McKay of “The LEGO Batman Movie” was tabbed to direct a solo “Nightwing” movie, joining “Dawn of the Planet of the Apes” helmer Matt Reeves jumping on “The Batman.” This week, news broke Thursday that “Avengers” and “Firefly” mastermind Joss Whedon has crossed party lines to direct a standalone “Batgirl” movie for Warner Bros. Now that is the coup of coups and a perfect director to deliver a legitimate female superhero film. When “Kingsman” and “X-Men: First Class” director Matthew Vaughn puts ink to paper for “Man of Steel 2,” the shift from Total Snyder will be complete and it looks outstanding.

LESSON #3: IF YOU THINK THE “BEAUTY AND THE BEAST” RE-IMAGINING IS HUGE, JUST WAIT FOR “THE LION KING” ONE IN A FEW YEARS— Unlike the opinions of many skeptical haters, “Beauty and the Beast” destined to be a smash. Bill Condon was a different class of director and the casting was incredible before the cameras ever rolled. Sure enough, it has raked over $750 million worldwide in just two weeks and should cross the $1 billion mark with ease before it’s run is done. Watch “The Lion King” do even better in a few years. Jon Favreau nailed “The Jungle Book,” “The Lion King” has an ever larger following than “Beauty and the Beast,” and the rumors of potentially casting Beyonce as Nala to join Donald Glover’s Simba and a returning James Earl Jones as Mufasa would be colossal. Place that bet right now that “The Lion King” will make even more money.

LESSON #4: WATCH FEWER TRAILERS THAN YOU THINK YOU NEED— A conga line of trailers for 2017 wannabe blockbusters arrived in the last two weeks and, I, for one, wish I didn’t see a single one of them. Trailers these days are showing too much. Between “Spider-Man: Homecoming” and “Justice League” to “War for the Planet of the Apes” and “Alien: Covenant” and more, I felt like I was inundated with too many clues and potential spoilers. Frankly, I’m beginning to avoid trailers altogether and have been recommending others to do the same. Why? Ask yourself this cardinal question: Do you really need to be convinced from any footage to see some of these slam-dunk-must-see films? Because I don’t. These no-doubters are getting my money regardless on resume and presence alone. Avoid the easy and rote trailers and let yourself be surprised. Even though I know this isn’t going to happen, I hope Disney doesn’t show a single second of “Star Wars: The Last Jedi.” They don’t need to and, in a roundabout way, not releasing a trailer would be such a huge and unprecedented “less is more” statement proving that you can sell a movie on reputation alone. A boy can dream.

DON SHANAHAN is a Chicago-based film critic writing on his website Every Movie Has a Lesson. He is also one of the founders and the current President of the Chicago Independent Film Critics Circle. As an elementary educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. As a contributor here on Feelin’ Film, he’s going to expand those lessons to current movie news and trends. Find “Every Movie Has a Lesson” on Facebook, Twitter, Medium, and Creators Media.

WHAT I LEARNED WRITING THIS COLUMN FOR THREE YEARS

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