LESSON #1: HEALTHY AUDIENCES BUY TICKETS— What started as film festivals and a very surprising move last week when Sony bumped their big spring tent pole No Time to Die from its so-close-you-can-taste-it first week of April release date seven full months to their fallback spot of November, the mainline movie industry has been frozen by the Corona virus pandemic. Here’s a frequently updated list of the delays and cancellations. Shocking or not and carrying all the #firstworldproblems level of disappointment, you can’t blame them one bit. If it’s not a good time to maximize reception, wait and hold until when it is. That’s smart business instead of obstinacy and impatience. For the movies, the buzz will only grow. What won’t grow is Lesson #2.
LESSON #2: THIS HURTS THE LITTLE PEOPLE THE MOST— Big studios have other revenue streams and deep cofers to survive a pause period like this. The people that don’t are the small businesses down the industry ladder. With the lists of closures, lockdowns, and avoidances growing by the day and minute, it’s the day-to-day service workers that depend this steady entertainment industry the most. Disney CEO Bob Iger isn’t losing his paycheck, but every concession worker, usher, ticket taker, and 9-to-5er is. Read an excellent Yahoo article on the implications here. If some businesses lose too much, they’re not going to re-open. This pandemic will pass, but it is going to scar like a forest fire on the tree rings of time.
LESSON #3: IT’S TIME TO DISCOVER THE NEXT LAYERS OF CINEMA— With the A-list and blockbuster parades derailed for at least a month (and likely more), casual fans are going to lament not having any new film content to digest. Sure, you could hit the couch and play a zillion old favorites from physical media collections or streaming services you’ve seen dozens of times. I get that craving for comfort food, but why not dig a little deeper to find something truly new. If there is a tier of cinema that benefits from big studio theater closures, it’s the VOD market. Let this film critic tell you, there is a wealth buried treasure to be had at the B-level of cinema (after you’re done watching Outbreak and Contagion of course). It’s not just the washed-up actor-led straight-to-DVD landscape anymore. Much is worthy indie film looking for an audience. Use the JustWatch website and give a little movie some love. If you’re really crazy and want to dive even deeper, YouTube has legitimate award-worthy short films for days and an obscure cinema aficionado buddy of mine sent me this shared “Cabin Fever” spreadsheet filled with links to free experimental films of all colors and sizes. The multiplexes might be closed, but we’re never going to run out of content.
LESSON #4: IT’S TIME TO FILL IN THOSE BLIND SPOTS— If swinging into the indie and experimental world isn’t your bag and you’re stuck working from home for the better part of the next month, then it’s time to check off the wish list of movies you’ve always wanted to see. Complete those Letterboxd challenges. Comb your streaming services, borrow discs from the library, or, again, use the JustWatch search engine app to find those egregious blind spots and plot out some rich movie nights at home. For many, this is an unprecedented amount of time off longer than any Winter/Christmas break we had as school kids. Take advantage of it. Get buried in couch pillows, blankets, and whatever preventative measures you fancy, even if it’s just more popcorn.
DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson. His movie review work is also published on 25YL (25 Years Later) and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over two years, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#125)
