What We Learned This Week: July 2-8

ALL SPIDER-MAN SPECIAL! LESSON #1: CAST TEENAGERS TO PLAY TEENAGERS— Sorry, makeup artists specializing in the Hollywood Fountain of Youth, but if you want your movie to have convincing teenagers, cast teenage performers.  I don’t care how young somebody looks.  You can tell they are too old when they’re too old.  Take Spider-Man: Homecoming as an example….

What We Learned This Week: June 18-24

LESSON #1: THE HAN SOLO MOVIE IS IN BIG TROUBLE— Any film where the director leaves the project six months into shooting (and triple that time in pre-production) is more than a shade problematic.  When that film is a nine-figure budgeted potential blockbuster under the Star Wars banner of the Disney label, that shockwave of s–t hitting the fan…

What We Learned This Week: June 11-17

LESSON #1: WHEN IMPORTANT DIVERSITY IS IN PLAY, EXTRA HYPE IS WARRANTED— Not understanding the important opportunities for diversity is equivalent to being tone deaf.  Recently some people tried to bash the female empowerment frenzy over the very existence of Wonder Woman, no matter if the film itself was any good.  After its trailer debut, pockets…

What We Learned This Week: June 4-10

LESSON #1: THE WONDER WOMAN EFFECT IS IN EFFECT— The groundswell of praise and celebration coming out of Wonder Woman is empowering, beautiful, and influential.  On the inspirational side, I absolutely love Heidi Stevens’ column in the Chicago Tribune about the wished future being laid for young girls thanks to Gal Gadot’s heroine.  Gorgeous piece and a must-read for new…

What We Learned This Week: May 28-June 3

LESSON #1: WONDER WOMAN IS THE HEROINE AND FILM WE ALL DESERVE THIS SUMMER— It doesn’t matter how you feel about the DC Extended Universe or the stylings of Zack Snyder, you owe it to yourself to see Wonder Woman this weekend or soon.  Sure, it’s another origin story, but I guarantee this is one you haven’t…

What We Learned This Week: May 21-27

LESSON #1: DON’T TEXT IN MOVIES, BE A BETTER DATE, AND BEING BUTTHURT NEVER EQUALS LITIGATION— A cockamamie story made headlines recently of a man suing his disinterested date for the price of his Guardians of the Galaxy Vol. 2 movie tickets because she was texting nearly the entire film.  Several problems arise from this.  To the date doing the texting, put…

What We Learned This Week: May 14-20

LESSON #1: YOU’RE GOING TO LIKE WHERE THE ALIEN FRANCHISE IS GOING— Five years ago, after Prometheus, audiences were scratching their heads about the beating-around-the-bush purpose of the film and where any Alien  prequels were going.  For a bit there, I didn’t even think Ridley Scott knew.  Alien: Covenant builds on the mythology and world-building of Prometheus in a strong…

What We Learned This Week: May 7-13

LESSON #1: DISNEY UNDERPAID WHEN THEY BOUGHT MARVEL— In 2009, The Walt Disney Company bought Marvel Entertainment for $4 billion dollars.  I’m sure that seems like an astronomical sum, but the Disney/Marvel films have been printing money, with “Guardians of the Galaxy Vol. 2” bringing home $425 million worldwide this weekend on its way to…

What We Learned This Week: April 30-May 6

LESSON #1: DON’T LET ANYONE TELL YOU MARKETING MAKES SUCCESSFUL MOVIES— With a June 2nd release on the horizon, little articles have begun to stack up talking about the marketing or lack thereof for Warner Bros.’s “Wonder Woman.”  Outrage is a strong word for those posts questioning the soft push of PR, but curiosity is definitely…

What We Learned This Week: April 23-29

LESSON #1: YOU NEED TO BE WATCHING THE ORIGINAL FILMS DISTRIBUTED BY NETFLIX— This column has thrown bouquets at Netflix for having the resources and courage to become a real player in the film industry.   Indiewire has a nice article trying to look at why Netflix’s great film acquisitions are still getting buried.  The website…

What We Learned This Week: April 16-22

LESSON #1: THE “FAST AND FURIOUS” FRANCHISE HAS BEEN FOR REAL FOR A LONG TIME— I was amazed this week how many casual movie fans (and uppity critics) were surprised by the record-breaking international success of “The Fate of the Furious.”  I wonder what rock they’ve been under because “Furious 7” was a $1.5 billion…