LESSON #1: EVEN POPULAR THINGS HAVE DIFFERING TASTES AND CRITICISMS— Avengers: Endgame may be shredding box office records left and right (more on that in Lesson #2), but even something that universally-loved has its range of assessments. Take legendary Spanish filmmaker Pedro Almodovar and how he’d love to see sexier superhero films with less neutering. Even with a great moment for women in the film, some writers’ scorecards wanted more. Then there are those who speak on the state of the genre and franchise as a whole. Michael Nordine of Indiewire thinks something that actually doesn’t really end is problematic. The deepest (and most respected voice) take of all came from top Roger Ebert critic Matt Zoller Seitz who talks about the content label and sketchy present and future. All are fascinating pieces. Even if I personally disagree with many of them, you won’t see me calling them haters or even contrarians or dissenters. There’s just different strokes for different folks. See Lesson #3 later.
LESSON #2: DATA CAN SEPARATE FALSE AND TRUE ACCOMPLISHMENTS— I’m going to stretch your legs and brain for a bit on this one. After its huge start and decent staying power, it’s a matter of “when” and not “if” for Avengers: Endgame to overtake Avatar for the all-time worldwide box office crown and possibly Star Wars: The Force Awakens for the domestic title. These are nice “pat your yourself on the back” gold stars for Disney and their marketing department. However, inflation is still very real and the modern numbers don’t tell the whole “biggest movie ever” story they want you to believe. To echo Jason Segal’s great “Call me when LeBron has six championships/It’s the only argument I need, Shawn!” rant from Bad Teacher, call me when Avengers: Endgame can topple two particular inflation adjusted statistics ruled by Gone With the Wind, Titanic, and the films of eras past.
Let me and the outstanding data of Box Office Mojo educate you and improve your short-sightedness. First, here’s that inflation-adjusted domestic all-time box office list. Currently, Avengers: Endgame is 36th. How? Simply, the average movie ticket prices have changed and here’s that chart next. They’ve doubled since the $4.50 times of 1997’s Titanic and exponentially since the 1930s. If it’s not about the dollar signs to you, fine, then go look at the number of tickets sold, regardless of their era or price. There’s a chart for that too and Avengers: Endgame is again 36th. What’s even more amazing, as I put my social studies teacher hat on, is that there were 5.5 BILLION fewer people in the world to even see movies in 1939 and Gone With the Wind still put up numbers that triple-lap the movies of today. That is true dominance and popularity. So, you can try you ranting argument about “different eras/competition/cultures,” but success is success. Those historical measurements are undeniable and irrefutable. The success of Avengers: Endgame is truly wonderful. Go, baby, go! Make that money. But, it might as well be a participation ribbon for overpriced Girl Scout cookies.
LESSON #3: THERE ARE DIFFERENCES BETWEEN “SHADE” AND “HATE”— After a minor pot-stirring debate in the Feelin’ Film Facebook group on the genuineness (or lack thereof) of James Cameron’s congratulatory tweet towards the folks at Disney/Marvel for passing his Titanic on the all-time box office scoreboard, I feel that teacher hat coming on again. This time, it’s about vocabulary. Just to be casual this time, I’ll let the Urban Dictionary do the defining of the lexicon on the table, so follow the links. “Shade” is not “hate,” and “hate” is not “shade.” “Salty,” by the way, is somewhere in the middle. There are nuances to both the sincerity of comments and the reactions that those words bring about. Know the differences and seek context from people you’re arguing with.
LESSON #4: THERE’S A $700 MILLION BLOCKBUSTER ON NETFLIX THAT YOU’VE NEVER HEARD OF— For my viewing recommendation that I end these posts lately, I’ll share buried treasure on Netflix. Skipped by algorithms where you need to dig, China’s The Wandering Earth is a treasure chest is bigger than many movies you’ve heard of. It’s a science fiction action film about global efforts to push our home planet out of the solar system away from a swelling sun and the pull of Jupiter’s gravity. How, you ask? With rocket thrusters covering the whole globe. That’s sounds bonkers and aces. Eat your heart out, Michael Bay!
DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the previous “Connecting with Classics” podcasts. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#101)