LESSON #1: MARK YOUR CALENDARS FOR NOVEMBER 12TH WITH PIXIE DUST AND MOUSE EARS— Circle the 12th of November on your calendar for the debut of Disney+, the entertainment giant’s new exclusive streaming service we’ve been hearing about for the better part of a year. And, man oh man, did they announce a menu of old and new content that looks like the binder you get at The Cheesecake Factory. The list is jaw-dropping. And that’s not even the best part. See Lesson #2.
LESSON #2: PRICE POINT ALWAYS WINS— The best part is the price. It’s a cool $6.99 per month with no ads and the future ability to bundle ESPN+, Hulu, and more. $7 is a game-changing price. Even better, if you buy the whole year at once, it’s $69.99. That’s $5.83 per month. Excuse my language, but the smell and thundering rumble you hear is Netflix sh-tting bricks and staring down an $8 billion market value drop. They just announced a price hike a few months back and now will be playing chicken against the company they relied on the most for top content. Watch their member numbers begin to drop with the financials, but they knew this had to be coming. Their shift to developing their own unique branded content is how they will stand out. No matter what, folks, I’ve been saying this now for years in this column. The price tag is always the biggest mover of an audience.
LESSON #3: STAR WARS WILL NEVER LET YOU FORGET ABOUT STAR WARS— Maybe this lesson should read: “Disney isn’t done because they’re never really done.” In the words of Steve Jobs, Disney did their own “one more thing” this week with the head-exploding title reveal and first trailer for Episode IX at the Star Wars Celebration Convention in Chicago on Friday. Now officially called Star Wars: The Rise of Skywalker, the gates are now open and the levees are broken for every theory, reaction piece, and clickbait column imaginable. I get it. Grab those web traffic pennies where you can, publishers.
LESSON #4: [INSERT OBLIGATORY “TRAILERS ARE MANIPULATIVE” LECTURE FROM THE MOVIE CRITIC]— I’ve been saving this informational video for a while for a choice teachable moment. The Rise of Skywalker is the perfect time.
Admittedly, much of this video doesn’t apply to Star Wars, but the misdirection and overhype have been proven before in this franchise. You know me. I’ll always say less is more. Not just for trailers, but be a discerning news-and-trends consumer. Don’t overthink a movie before it gets here, especially one still eight months away. If you want homework, go backward instead of forwards. Hop on the ambitious canonical rewatch schedule that is already in progress. Let history get you hyped instead of silly theories.
LESSON #5: THE SLOW DEATH OF PHYSICAL MEDIA CONTINUES— Through all this one-upmanship in the streaming world, the marketplace of discs has continued to fade. We’ve reported in this column in February how companies like Samsung are halting the manufacturing of Blu-ray players, but we’ve never seen hard numbers of the perceived decline. This week, the MPAA hit us with those statistics in a wide-ranging report. Physical media sales are down a steep 50% in the last five years and the new 4K upgrades account for only 5.3% of business. That’s a niche, not a replacement the way DVD was to VHS a generation ago. The kicker is that home entertainment spending was up 16% last year. That’s digital sales and subscription services.
LESSON #6: LEARN SOME BETTER SCIENCE FICTION— Don’t let your science fiction taste and acumen stop at Star Wars and other big names. Dive into some headier things (and still plenty of blockbusters) with high critical regard. Pick away at this Top 100 list from Business Insider and find some new films for your to-do list. Heck, maybe you’ll even watch one on a disc from a library.
DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication. As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society. As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program. Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work. (#98)