What We Learned This Week: March 31-April 6

LESSON #1: DIGITAL CHECKOUTS CAN BE LIKE THE OKLAHOMA LAND RUSH SOMETIMESAvengers: Endgame pre-sale tickets went on sale this past Tuesday and, of course, set records on sites like Fandango and broke others.  Some folks reported ease or even went the old fashioned route of walking up to the box office window in person (where there theaters were open early) while others were stuck in virtual traffic jams. The online rush, escalating wait times, and fast sellouts were not unlike when a highly sought after play or concert goes on sale only multiplied by every city in America.  If you survived, congratulations. Go sell your tickets on eBay like some others and make some coin on a sucker or two!

LESSON #2: DISNEY IS BIGGER THAN YOU REALIZE— Feelin’ Film host Aaron White posted this excellent little piece from Cartoon Brew showing everything Disney now owns after its acquisition of 21st Century Fox.  The visual infographic is astounding:

The organization and color-coding are fantastic and informative.  If the entertainment holdings and properties inside the shape weren’t already humongous, I look at all of the little single-circle corporations on the periphery and my eyes open even wider.  I don’t know whether to be fearful, impressed, or both.

LESSON #3: SUCCESSFUL MOVIES DESERVE THE FINANCIAL REWARDS THEY EARN— Well, it’s been a month since the trolls tried to badmouth and boycott Brie Larson’s Captain Marvel.  How did that turn out?  The movie soared past the billion dollar earnings mark this week.  So much for the haters holding people back.  In the March 15th edition of this column, I called this eventual success declaring “it seems like the louder they piss and moan, the larger the amount of success and love gathers in the other direction to put the ugly folks back in their place.” I’ll say it again.  With loyalty and support like this, all toxic fandom is ever going to win is comeuppance.

LESSON #4: SCREENWRITERS NEED TO CRAFT MORE CREATIVE ENDINGS— I really enjoyed this column from Cracked by Daniel Dockery.  He calls out a dumb, repetitive ending trope we’ve been seeing far too often for a long time.  He summarizes and defines that ending as “The overwhelming enemy force is instantly thwarted via a very obvious, easily-exploited weakness.”  Dockery is dead right.  Look at A Quiet Place, War of the Worlds, Independence Day, The Avengers, Edge of Tomorrow, Mars Attacks!, Signs, and just about every Star Wars movie.  I’m sure the list goes on.  I’m with the author.  Let’s get these endings right and better.  I’m looking at you, Avengers: Endgame.  

LESSON #5: TREAT YOURSELF TO A SCREWBALL COMEDY— With Shazam! yucking it up this weekend, might I suggest staying in the comedy genre with some old classics of the genre’s purest form.  Dig through your disc and screaming sources for these gems from the 1930s listed by Netflix’s blog site.  You deserve a treat, so indulge in a few with that checklist.


DON SHANAHAN is a Chicago-based and Rotten Tomatoes-approved film critic writing on his website Every Movie Has a Lesson and also on Medium.com for the MovieTime Guru publication.  As an educator by day, Don writes his movie reviews with life lessons in mind, from the serious to the farcical. He is a proud director and one of the founders of the Chicago Independent Film Critics Circle and a new member of the nationally-recognized Online Film Critics Society.  As a contributor here on Feelin’ Film now for over a year, he’s going to expand those lessons to current movie news and trends while chipping in with guest spots and co-hosting duties, including the special “Connecting with Classics” podcast program.  Find “Every Movie Has a Lesson” on Facebook, Twitter, and Medium to follow his work.